On the 5th day of the first month of the new millennium, the magazine named "Frontier" was officially published, and on the same day, the magazine was sent to various well-known companies, universities, and research institutes and think tanks around the world that could be searched for specific addresses.

At present, there are only two versions of the magazine, the Chinese version and the English version, except for the advertisement, the content of the two editions is exactly the same, the English version has no advertisement, the Chinese version, Feng Yiping put the Zhitong company on the fake public and private, and there is no lack of praise for this small software company with less than a hundred programmers.

Of course, in China, the enterprise application software developed by Zhitong, although it is not much, but it can be called a high-quality product, however, the current Zhitong, and those large international companies, there is no comparison at all, so I thought about it again and again, or did not put it on the English version, so as not to affect the later advertising negotiations.

Bao Zhuoyuan led the directors of the magazine to personally carry the first batch of magazines to be sent out into the car, and everyone was full of hope, just like parents who sent their children on the expedition.

"Well, we have done our best, next, all departments must stick to their posts, pay close attention to the market reaction, department managers, according to the previous arrangement, go to the distribution office to pick up the magazine, personally to those enterprises in Hong Kong to do promotion. ”

The inaugural issue of such a serious magazine, unlike the ones they did before, cannot be counted on by local publishers, and they do not want to distribute the goods at a very low price, so as not to lower the quality of the magazine.

In terms of distribution and promotion, although Feng Yiping did not ask them to do so, Bao Zhuoyuan still wanted to do more, more than a dozen supervisors, one person went to twenty connected companies to promote, that can also leave some impressions in hundreds of companies.

He himself is no exception. These days, I call the office when I have time, and I work tirelessly to promote and introduce those companies that I have been in contact with in the past.

Gao Yiming, who is in charge of distribution, has the heaviest task today, and he keeps in mind Feng Yiping's requirements, and this inaugural issue is to learn from the current Internet companies. If you should burn money, you can burn money, or cast a wide net regardless of the cost, and give away hundreds of thousands of magazines for nothing - this means giving them to direct customers, not to those sales outlets for free, as long as one in a thousand people can read them, then he probably has to consider setting up branches around the world to be responsible for distribution or waiting for those publishers to come to his door.

Of course, it's not that there is no income at all, and there are still a few publishers who are a little interested. However, under the influence of Feng Yiping's unsuccessful and benevolent ren, the magazine bit very hard in terms of the circulation price, and when signing the agreement, it was clearly stated that it was not allowed to sell at a discount. There is also a very important one, do not accept withdrawal!

Such a tough attitude. Of course, there can't be much performance, and those publishers finally purchased a total of more than 5,000 copies, and the price of a magazine is 15 Hong Kong dollars, which adds up to less than 100,000 yuan.

On the 8th, Feng Yiping drove to the train station and mentioned the 500 magazines sent from Hong Kong. There were so many magazines, which Gao Yiming sent to bring in several times, filling the trunk and back seat.

Unwrapping a package, the magazine with the scent of ink is revealed, and the cover design still inherits Feng Yiping's personal style. The atmosphere is concise, and the cover is a very abstract title map depicting the Internet bubble, plus a summary of the key content.

The preface is very short, but the content is very comprehensive, briefly outlining the outlook and forecast for world politics and economy in the new millennium, followed by Feng Yiping's article on the blue ocean strategy, and then a detailed discussion of those mentioned in the frontier.

For example, Feng Yiping has a positive and optimistic attitude towards the world economy this year, why? And his affirmative assertion that the Internet bubble is coming, why? He asserts that the green camp on Baodao will replace the blue camp this year, why?

…………

The views are clear and the arguments are informative.

When the manuscript was finalized, many people approached Bao Zhuoyuan, and it was not appropriate to have such a clear and categorical viewpoint? What if these conclusions were all wrong?

Bao Zhuoyuan also said many times to Feng Yiping about similar worries, but Feng Yiping was unmoved and insisted on telling him that he would not interfere with the rest, but in the first issue of each year in the future, such an article on the outlook and forecast of all aspects of the year should be published, and the content of the article, his opinion, is the final opinion, and it cannot be changed at all.

The boss is so resolute, what can he do?

When he came downstairs to the company, he called Jin Ling, "Sister Jin, come down, I have something good to give you!"

"It's strange to believe you, you're busy!" Jin Ling said angrily, when she came back from the meeting, she officially took office, and now Feng Yiping was liberated, and she was really busy.

But after a while, she still came down, "Where's the thing? If you lie to me, hum!" she demonstratively moved, "I'm worried that I can't find anyone to practice these two days." ”

"How dare I lie to you? Look, I can give you up to 50 copies of the inaugural issue, which is 10,000 Hong Kong dollars, so be generous! I also strongly recommend that you collect a few copies, and they will definitely appreciate in the future, or I will sign a few names for you!"

For his boastful words, Jin Ling can now shield them well, and pick up a magazine by herself to look at it, as the president, the magazine will also be included in her jurisdiction, and it is normal to care about it, at the same time, she is also a little curious, what is the suspense of this magazine that Feng Yiping has done so mysteriously and solemnly?

The content of the preface, she quickly flipped through, she had seen a lot of articles like this, nothing surprising, of course, this is now, if all of Feng Yiping's assertions are proven to be correct, it is another matter.

Then she was immediately attracted by the article describing the blue ocean strategy, the last time Gao Yiming came, Feng Yiping mentioned this article, at that time she felt that Feng Yiping was a little pretended to be profound, and now she only read it for a few minutes, she has to admit that from the perspective of her Harvard Business School graduates, Feng Yiping's solemnity at that time still has some truth.

If this small few thousand words is regarded as a quotation, if the subsequent content can be maintained at this level, she estimates that it will be no problem to use it as a thesis and pass the doctoral defense of Harvard Business School.

"Is there an example?" she asked with concern, and the proposal of such a theory, without the support of examples, always seems too pale.

"Of course there is, but these things don't have to be done on a day, and some people have been arranged to analyze and study several representative companies and cases according to my requirements, which will be mentioned in the follow-up articles, and it will be a strong evidence at that time. ”

"Okay, I'll send twenty copies to my father, take thirty more to give to acquaintances, and keep a few more for myself. ”

Shun lì got a second-generation official, Feng Yiping took the initiative to call Zheng Jiayi again, "Hello, classmates sitting in the back row of me!"

"Hello, Boss Feng!" Zheng Jiayi now saw through Feng Yiping's sullen nature, and didn't care about his innocuous teasing.

"Beauty, I have troubled you many times, although I didn't say anything, but I was very sorry not to go, it happened to be the end of the year, in order to express my gratitude, I would like to give you a little gift. ”

"Oh, is the sun coming out in the west? Okay, I won't ask why, I'm glad you can be so grateful, then can I ask, is it cash, clothes, cosmetics or what? First of all, I don't want a shopping card from your convenience store. ”

"I know you're joking with me, mentioning those material things is so incompatible with your noble temperament, so what I'm going to give you is spiritual food. ”

"Have you published a novel again?" Zheng Jiayi was also joking about the ones just mentioned, if Feng Yiping really gave those things, she would really be a little embarrassed.

"Almost, I put a lot of effort into creating a magazine, I hope you can be the first reader, of course, I also hope to get Mayor Fang's Yazheng, and at the same time, I also want to ask you to send a few copies to the heads of your school's School of Economics and School of Management. "Feng Yiping is not embarrassed to ask Zheng Jiayi for help now.

"Hehe, I know you're not so generous, but, who called me a good talker, you send it over to me first, let's take a look, first declare, if I feel that your magazine is not up to grade, I won't do what you say, I can't afford to lose that person!"

"Just kidding, produced by Feng Yiping, it must be a high-quality product, you put one hundred and twenty hearts, as long as they watch it attentively for a few minutes, they will definitely be attracted, I will send you fifty copies first!" (To be continued......)