Evan didn't spend the entire summer in Sacramento.

In late July, SONY TVs began to be placed on the shelves of electrical stores, and advertisements for SONY TVs appeared in various media. Applied Physics Systems' marketing strategy came from Girard, but the style was very different from when it was originally advertised. This is because the Rubik's Cube is a completely new product, while the TV is already quite mature.

When a new product is launched, Evan can't be a shopkeeper. On August 1, he returned to Los Angeles. Of course, the three Robert siblings will not be left unattended, because Virginia, the eldest sister, has returned from New York.

Evan wanted to take Audrey with him when he left, but Audrey wanted to stay at home for a while more to make up for last year's absence. The relationship between father and daughter has come a long way.

So Evan walked alone.

After returning to Los Angeles, Evan began working like a normal office worker, working five days a week, from nine a.m. to five p.m. a day.

The television project was initiated by Evan, so the main content of Evan's work during this period was focused on it.

Every day,The first thing Evan does after arriving at the headquarters of Inglewood Applied Physical Systems,It is to briefly go through the production and sales of SONY TV yesterday with Girard,Wells and other backbones。 Girard is responsible for publicity and sales channel development, while Wells is responsible for manufacturing.

If there is a problem, Evan will arrange manpower and resources to solve it in a timely manner.

After the morning meeting, Evan would decide whether to sit in the office or visit the factory site, depending on the situation of the day. Sometimes I go to the app health care company next door to sit down.

Friday, August 13th, the third week of SONY TV's launch.

Evan held the morning meeting as usual.

Only Evan, Wells, and Bailey were in the office. Therefore, Evan just learned that there was no problem with the production, and then ended the meeting hastily.

Since its listing, SONY has appeared in front of consumers and peers as a dark horse. It set two records and everyone quickly recognized the brand.

For the record, the Y TV was the first product on the market to drop its price below $300 — it only costs $299.

The second record is its sales. Limited by capacity, SONY TVs are now only available in the eastern states. However, even in this case, it still achieved a record of selling more than 10,000 units in 20 days.

Don't look at the number is just over 10,000, just think it's a very common number. You know, as of August this year, the number of TV sets in the entire United States is just over 380,000.

At the same time, last month (July), the total sales of TV in the country were just over 70,000 units.

As soon as SONY TV came out, it successfully became the fourth largest TV manufacturer in the country, and only the three predecessors of Dumont Laboratories, RCA, and General Electric were in front of it.

The situation is very good, which makes the employees of the company who were originally a little worried breathe a sigh of relief, but also admire Evan's vision even more.

Even Evin himself couldn't help but sigh: "As a prophet, it's so easy to succeed." ”

After a moment of smugness, Evan picked up the microphone and called the absent Girard.

At this time, Girard was on a business trip.

"GERARD, HOW ARE THE NEGOTIATIONS WITH SEARS GOING?"

After the phone was connected, Evan asked impatiently.

SEARS DEPARTMENT STORE IS A LONG-ESTABLISHED DEPARTMENT STORE CHAIN WITH ITS HEADQUARTERS IN CHICAGO. If SONY TVs can be sold on their shelves, it will be of great significance to the company.

Prior to this, the company had managed to secure retail and wholesale channels in California and the eastern part of the country for several weeks, but the development in the Midwest was not going well.

Girard, who was in Chicago, reported by phone: "The negotiations went well, Evan. ”

"Our product is excellent, the price is good, the purchasing manager of the other party has already nodded to the product evaluation report, and the next thing is to see if there is anyone at the top of their company who objects. ”

"Good! Evan said to Girard over the phone, "Do you have anything else to say?"

Girard has a habit of reporting good news before bad news.

Sure enough, Girard mentioned something that made Evan frown immediately.

"Evan, I think we need to speed up the process of self-producing CRT. ”

"I received news that GE and RCA are interested in opening new product lines, and the price is comparable to our SONY TV. ”

"In addition, yesterday there was a special meeting at the top of the Dumont laboratory dedicated to the discontinuation of the supply of picture tubes to us. ”

WHY THE DUMONT LAB HELD THIS MEETING, EVAN CAN PROBABLY GUESS A THING OR TWO, EITHER THE OTHER TWO MAJOR TV GIANTS ARE PRESSURING, OR THEY THEMSELVES RECOGNIZE THE THREAT AND DANGER OF SONY, AND WANT TO STRANGLE SONY TO DEATH IN SWADDLING CLOTHES.

Either way, or both, this is terrible for Evan and for Applied Physics.

Evan breathed a sigh of relief and asked, "What is the result?"

Girard said: "It should not have been approved, otherwise you should have received a call from the headquarters to notify you that the stock was out of stock." ”

"I think this result is normal, and it takes not only courage to deliberately break the contract, but also money. And I think even if the proposal were to be passed at the meeting, Dumont (the founder of Dumont Labs) would have vetoed it. ”

"Dumont was a clever and brilliant inventor, but he was not a good businessman. With his personality, he will never let his company become a 'villain' who does not believe in his word. ”

Evan recalled the information collected by S.H.I.E.L.D. Alan Dumont, nodded slightly, and came to the same conclusion as Girard.

"Well, that's probably not bad news. At least, we don't have to worry about CRT running out of stock for a short period of time. Evan said: "However, you are right, the progress of self-production of CRT must be accelerated. ”

After the call with Girard, Evan pondered for a moment and had Wells called.

After relaying Gillard's information to Wells, Evan said, "I'm going to New Jersey to see if I can get the patent for the picture tube." So, Wells, I'm going to have to work hard for you for the next few days. In terms of production, you keep an eye on it, and in addition, you work harder on the expansion of production. ”

"That's fine...... Wells promised.

Evan added: "I'll take Bailey with me. ”

Wells said, "It's okay, I can handle it." ”

"Evan, I just hope you make it back. ”

Otherwise, the company's future life will not be too easy. ”

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