It rained all night.

The huge city of Los Angeles is shrouded in moisture, and the temperature has dropped a lot.

The 103,000-seat Los Angeles Memorial Coliseum was attended by thousands of spectators. They are enthusiastic and looking forward to the upcoming NFL game.

One of the sides of the game is the home team, the Los Angeles Rams.

In an audience with a great view, Evan and a group of like-minded friends were talking and laughing.

Well, don't get me wrong, they're just members of the same high-IQ society, the Home of the Plane Walkers.

Well, Audrey is the only exception to this.

Among the four major competitive sports leagues in the United States, Evan, like most Chinese, is most familiar with the NBA because of his relationship with Yao.

Because of Evan's words, the NBA took shape earlier than in history, and since this year (1949), the predecessor BAA and NBL have completed the merger. At present, the NBA has as many as 17 teams, which attracts many fans to watch the games.

As for the other three leagues, the NFL for football, the MLB for baseball, and the NHL for ice hockey, Evan has only heard the name.

What Evan doesn't know is that among the four major leagues, the NBA is a real small person, not only with the shortest history, but also with the lowest commercial value.

The NHL, founded in 1917, the MLB in 1903, and the NFL, which he was watching, was founded in 1920.

The Los Angeles Rams are a young team that only moved to Los Angeles from Cleveland three years ago. But its strength should not be underestimated, otherwise it would not have made the Angelenos remember this team in such a short period of time.

Among Evan's group of friends, Orville Caldwell is obsessed with rugby, and today's group viewing was inspired by him.

Unfortunately, due to the weather, they were not able to enjoy enough exciting scenes.

Although the Los Angeles Rams eventually won the game.

Because he couldn't have a good time, Orville couldn't help it, and after the game, he led everyone to the bar to be happy.

Evan didn't want to toss anymore and tried to use Audrey as an excuse to slip away, but Audrey herself dismissed him.

In the end, they went to a bar that didn't make a fuss.

Sipping scarce cocktails, listening to melodious saxophone music, everyone chatted one by one.

Their topic of aliens, flying saucers, and UFOs from the beginning was somewhat weird, and unconsciously shifted to the current competitive sports.

Naturally, Orville praised the NFL, arguing that his presence allowed football to grow rapidly.

Werner Boris Riesenfeld, a former classmate who is now two years below Evan, feels that ice hockey is more enjoyable to watch and makes people more enthusiastic to watch.

As one of the two and a half people in the community who have left the school, Rick's view is not limited to whether it looks good or not, but focuses on its commercial value.

"Among the larger competitive sports leagues at the moment, MLB has a long history, the NFL has a good mass base, and they may be worth a lot in the future. ”

"Oh, is that so, why don't our bankers buy a team to play with?"

This question, with a hint of banter, was asked by Evan.

Rick shook his head and replied, "Evan, you've said it all, I'm a banker. ”

"Bankers never venture into high-risk areas. I only said that it had commercial value, not that it would make money easily. ”

Werner agreed: "I think it's the same, although some of the games organized by these leagues are really popular, but they are not like this, we outsiders may look at them beautifully, but not necessarily inside. ”

"After all, there are a number of people who can actually spend money to watch a game every week. ”

Werner's statement was echoed by many.

Jack Parsons, the eldest of the people, shook his head, glanced at Evan, and said, "I think, as long as the sports league is run well, it must be a money-making business." ”

Werner and the others asked him why.

Parsons couldn't explain it clearly for a while, so he had to throw out a sentence, "I think Evan must agree with me, why don't you let him say it?"

So everyone's eyes suddenly focused on Evan.

Rick asked, curious, "Evan, is that so?"

Evan nodded, "That's true. ”

"The reason is actually very simple, the way sports leagues get money is no longer limited to ticket revenue per game. ”

At this time, Audrey interjected abruptly: "If they don't rely on tickets, what else can they rely on?"

Evan replied with a question-answering style: "First of all, advertising ......"

"yes, why didn't I expect ......" As soon as Rick heard the beginning, he slapped his thigh and said, "There are so many people watching a game, it is a natural publicity resource." ”

"And then?"

Evan didn't care, wishing Rick would explain it for him.

"Then, I have something to do with Audrey. ”

Audrey pointed at herself, "Yes?"

"Of course!" Audrey's cute appearance made Evan can't help but grab her hand and rub it, "Don't forget, what are you studying?"

"Design?clothing?"

"Yes!" Evan nodded, "Of course, it's not just the clothing, but everything related to the team, for example, the team's uniforms, sporting goods, celebrity player endorsements, etc. ”

"I call it the development of surrounding resources. ”

"You see the clothes on Orville, and the ball cap, that's the system of this business model. ”

Orville, who was named, looked at the short-sleeved T-shirt on his body and opened his mouth presciently.

"Finally, there is actually a way to get money, but it is not mature at the moment. ”

"What is it?"

Everyone asked in unison.

"Say it quickly, don't sell it. Audrey patted Evan on the shoulder.

Evan glanced at Audrey resentfully, can't you let me enjoy it a little longer.

"Well, okay, I'll tell you...... In fact, it is the value of television rights. ”

The concept of televising was first heard of by everyone, but they quickly understood what it meant.

"In fact, live sports broadcast was realized as early as 1936, at the Berlin Olympics in Germany that year. And the United States also had a live televised sporting event on May 17, 1939, which was a baseball game, which was broadcast on CBS. ”

"In the future, the audience will be more likely to watch the game on TV than in person, after all, there are only a few seats in the stadium. And it's cheap to watch at home, and you don't have to endure the poor viewing environment on site. Of course, the price is not being able to experience the atmosphere of the scene...... However, this flaw is almost negligible compared to his merits. ”

"In addition, this is not only related to the immaturity of technology, but also related to the base of TV viewers, so it will take a long time to watch sports on TV. ”

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