The idea of running a magazine in Hong Kong was not a whim of Feng Yiping, he had such an idea for a long time, and now the time is finally ripe.

As a reborn person, knowing the world events in the next ten years, this is a natural advantage, how to expand this advantage, Feng Yiping believes that running a professional magazine is a good choice.

Some people succeed, some people fail, sometimes because there is too little information that can be referred to when making decisions, sometimes because there is too much information for reference, those who succeed, the reason why they succeed, is because they can always grasp the key points in the little or complicated information, so as to make the right decision, Feng Yiping hopes to provide people with such a magazine, some of the views in his magazine, can make those who make decisions unreservedly believe, as a strong reason and support for their decision-making.

This is not a problem for Feng Yiping, because he knows the result. And when you know the result, and then find the reason to support the result, it is a thousand times easier than pushing forward, so it is not difficult to write such an article.

For example, who would have thought that the Internet bubble that will come in the first quarter of next year will be seen now? Many people have joined some Western investors in advocating that three years of the network economy is equivalent to 70 years of the industrial economy.

Of course, he didn't want to be a prophet, he wanted to organize a batch of such articles, put forward some possible trends, in fact, the problem has always existed, but most people are fascinated by the current prosperity, of course, some people have found out, but people are always lucky, firmly convinced that the bubble is about to burst, must be a minority, sure and sure that the bubble will burst soon, he is the only one.

And those companies and individuals in the coming internet winter, are now saying about it. It's all scoffing.

Next year will be a crucial year not only for the new millennium, but also for international politics, in March next year. In Russia, Yeltsin handed over the shift to Putin ahead of schedule. kicked off the prelude to the new tsar's more than ten years of presidential career, and it is estimated that Feng Yiping knows more about this matter than Putin.

Correspondingly, there is also next year's U.S. election, which is a real Hollywood drama, with ups and downs, peaks and turns, and bright flowers. But now it is estimated that only Feng Yiping knows that George W. Bush will be elected in the end. conAd1();

Of course, it is impossible for him to remember all the international events of the future, so that no matter what the period, the all-knowing and all-powerful person will not end well.

Later, many people made money while making money for themselves while opening a blog, and he now runs a magazine, and that is a nature, but. He was confident that the magazine would succeed, and the founders of the famous Time magazine did not have the good conditions to predict the world's events in the coming decades.

Meantime. He does not mind that in addition to the identity of a businessman in the future, he will add the title of an expert and scholar, many times, entrepreneurs are the guests of politicians, and experts and scholars are the guests of entrepreneurs.

Moreover, run such a magazine. After success, he will gather network resources that ordinary people can hardly match. Regardless of ancient and modern times, such high-quality network resources are immeasurable wealth.

A more important point. With his strength, it is difficult to run a magazine in China now, but in Hong Kong, running a magazine is really as simple as starting a blog later, there are almost no restrictions, except for the registered capital of 10,000 Hong Kong dollars that does not need to be verified, and unless it is self-limiting, there is no control over the content of running a magazine in Hong Kong.

Of course, although the procedure is simple, it is still not simple when it comes to profitability.

It can also be regarded as benefiting from the impact of the financial turmoil, whether it is recruiting people or leasing office space, it is very fast.

On the morning of the 20th, in the rented 300-square-meter office building, Feng Yiping talked about the idea for several hours with the dozen or so big cats and kittens currently recruited, and Huang Jingping also followed, sitting quietly on the side, watching Feng Yiping talk all morning.

He mainly talked about the positioning of the magazine, from the overall positioning, to the content status, reader positioning, advertiser positioning, advertising content positioning, etc., said in detail, summed up in one sentence, this is a serious political and economic magazine with the world's top 500 companies, or some multinational companies with global strategy and vision, and political elites as the main readers and advertisers.

Other issues, including the journal's operating model, business direction, remuneration for accepted manuscripts, as well as event plans and advertising fees, were determined by the team led by Bao Zhuoyuan, who had already been hired. conAd2();

Now that the editor-in-chief and financial director have been identified, as well as legal counsel, other staffing, recruitment and training have also been determined by Bao Zhuoyuan's team.

For personnel recruitment, he put forward an additional requirement, because the monthly magazine does not have too high requirements for timeliness, so in the early stage, it can appropriately recruit more experienced writers, and fewer reporters, these writers will work as a team to mainly complete the projects he has assigned.

In the future, when the magazine has a certain prestige, it will also attract some professional talents to form a research team to track and study international and domestic hot events.

Of course, he also determined one thing, that is, the investment amount, which is currently tentatively set at 10 million Hong Kong dollars.

Listening to him talk about such a big chase, a few people at the bottom are still mostly confused, such a political and economic magazine, and it sounds like the main writer in the early stage is Feng Yiping himself, can the article written by such a young man enter the eyes of those Fortune 500 and political elites? I'm afraid I won't even look at it.

They naturally classify Feng Yiping into the kind of people who have a little bit of wealth and want to burn money to brush up their reputation, but for them, it doesn't matter, as long as they can get a salary, what is unpleasant is that they will have to find the next job soon.

In addition to legal counsel lawyer Tian, there are only two people who fully believe in Feng Yiping, one is of course Gao Yiming, Feng Yiping's actions are equivalent to saving him from the sea of suffering, in the short term, even if Feng Yiping is wrong, he will insist on following.

The other is Bao Zhuoyuan, although the magazine went bankrupt and he was also idle at home, but at his age, unlike Gao Yiming, he had no family background at all, and the savings of the previous decades were enough for him to retire while shopping around the world, he was willing to go out of the mountain, in addition to the recommendation of acquaintances in the law firm, it was mainly Feng Yiping and his long conversation in the morning that moved him.

After talking about it that time, he only had one emotion, "The ancients said, 'Since ancient times, heroes have come out of youth', and they don't deceive me!"

"Na Yiping, about the inaugural issue, what month do you want to set it to?" Bao Zhuoyuan saw the contempt of those people, and there was no need to explain it now, because they might not believe it if you explained. conAd3();

Feng Yiping also saw it, and he didn't want to explain that as a boss, there was no need to explain everything to these employees who had not yet had a cohesive relationship with the company.

"If you don't have a good manuscript, the magazine doesn't need to rush to launch, and my opinion is that it's not too late to launch the inaugural issue in January next year. ”

For a newly launched magazine like theirs, it is unrealistic to want people with prestige and influence to submit articles unless you pay them very well.

And his high position determines that it is impossible to adopt those indiscriminate manuscripts.

"Don't be pressured, the inaugural issue, I'm planning to lose money, the magazine is delivered to our target customers for free, in terms of advertising, everyone works hard, if you really can't find the ideal customer, the inaugural issue of the ad will be empty, believe me, until our February issue comes out, the situation will definitely be much different." ”

At the end of the meeting, Bao Zhuoyuan sent Feng Yiping and the two of them downstairs, "Mr. Bao, please!" Feng Yiping held Bao Zhuoyuan's hand and said.

"Mr. Feng, don't worry, if you treat me as a countryman, I will repay me as a countryman!" Feng Yiping said formally, and he also called him Mr. Feng.

Gao Yiming also followed, "Mr. Feng, I will definitely fulfill my promise!"

Feng Yiping shook hands with him, "I believe in you!"

In the evening, Feng Yiping accompanied Huang Jingping, who was obsessed with the night view, to the top of Taiping Mountain, and the two of them quietly hugged each other and looked at the bright lights below, "You say, it would be great if you could see such a scene on General Mountain!" Huang Jingping sighed.

"Let's work together!" A cool breeze blew, and Feng Yiping hugged her tighter. (To be continued)

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