After reading the plan, both Lu Jinshan and Fan Changming were interested in this subversive model, and Zhou Xing also wrote in great detail, writing about all aspects, analyzing in place and highlighting the impact on ratings, with their experience, they don't have to think about it, this show will definitely lead the topic for a while. Pen % fun % Pavilion www.biquge.info

Of course, after all, this model is Zhou Xing's first creation, and without the experience and data of predecessors, they don't know exactly where they can go.

Now that he understood Zhou Xing's intentions and looked at his plan, Fan Changming no longer hid it, and said with a smile:

"I'm very interested in this plan, let's talk about it, how do you want to cooperate?"

This is not mentioned in the plan, after all, it belongs to the agreement level, and it still needs to be communicated by both parties, but Zhou Xing, who has expectations on his side, has naturally thought about it a long time ago, and nodded when he heard the words:

"The cooperation model we like is actually no different from the current stage of the program production company, the program is planned and produced by us, and our TV station provides the venue and part of the personnel, and the copyright of the program produced belongs to us, which is purchased and broadcast by the TV station, the only difference is advertising investment, which is different from the previous TV station operation, and we also intend to participate. ”

Fan Changming and Lu Jinshan glanced at each other, and then laughed: "It seems that you are really going to enter the media industry, and you are quite thoughtful in all aspects, but this is the first time I have heard of this participation in investment promotion, you can explain." ”

Zhou Xing nodded and said: "The naming rights and interstitial advertisements definitely still need to be bid, and the one with the highest price will get it, which remains the same, but if the bidding is successful by the unit that we exclusively attract investment, then we will enjoy at least eighty percent of their advertising revenue." ”

As soon as Zhou Xing's words came out, Fan Changming's face immediately changed, and he flatly refused: "This is impossible!"

It seemed that Fan Changming's reaction had been expected for a long time, and Zhou Xing was not impatient, but said with a smile: "Minister Fan, isn't it right to bid the highest price?"

Fan Changming frowned, not knowing what Zhou Xing said, but he still nodded: "Of course." ”

Zhou Xing said: "So, if the customers we bring in get the bidding, even if the cost of TV broadcast is deducted, shouldn't they enjoy a high share?"

Fan Changming stared at Zhou Xing: "Do you understand or don't understand, how can you be so calculated?"

Zhou Xing still smiled and said, "I want to hear about it." ”

Fan Changming said a little angrily: "Say you don't understand, but you have done a very beautiful job of planning, and you are also very creative, the key is that it is highly operable and the risk is controllable, but if you understand, but you just say such a layman's words?

Saying that, Fan Changming glared at Zhou Xing and said, "If all the advertisements were brought by you, wouldn't our TV station have to drink the northwest wind?"

Zhou Xing smiled dumbly: "Minister Fan, you really think highly of me, even if you believe this, I don't have this confidence." ”

Fan Changming choked for a moment, and said stupidly: "In short, your idea is impossible. ”

Zhou Xing smiled and said, "Don't get excited, I'm just talking about the division in front, what is this called...... With this motivation, we can strive for it, rather than we have confirmed that we can bring in high-priced title sponsors, if this is the case, we can just talk to them. ”

Fan Changming shook his head and said, "Zhou Xing, let me tell you this, for example, if a company bids 100 million, according to the rules, both sides will get 50 million each, and if the company you bring in bids 100 million and 10 million, and there is no other company to increase the price, if you account for eighty percent, it will be more than 80 million, and we only have 20 million." ”

Saying that, Fan Changming looked at Zhou Xing like a fool: "If you add one million, our profit will be 30 million less, you tell me that this is normal? If I promise you, then I will be swept out of the house tomorrow." ”

Zhou Xing was not weak at all, as if inadvertently, he smiled and said: "This is what I think of inconsiderately, hehe, Minister Fan forgive me." ”

After speaking, Zhou Xing finally said his true intentions: "Do you think this will work, if the bidding of our exclusive investment company is successful, the bid of the last enterprise that is not our investment will remain unchanged according to fifty-fifty, and the excess part will be exclusive to us, what do you think?"

This meaning is not difficult to understand, according to Fan Changming's analogy just now, that is, 50 million for each of them remains unchanged, and the last 1 million price increase is exclusively enjoyed by Zhou Xing's side.

Hearing Zhou Xing's suggestion, Fan Changming's face turned a little pale, and after thinking about it, he said: "It's almost the same to say this, otherwise we won't lose a lot if we are so busy that we don't end up with anything." ”

Of course, Zhou Xing understood that what he said before was a nonsense to change concepts, and it was impossible for anyone to agree to it if they thought about it, and his purpose in making such a trick was of course not to earn an extra million, but to occupy the lead in the negotiations that had already begun.

In the first round, it seemed that Zhou Xing had compromised, but in fact, Shangfan Changming had already lost his momentum, and he was unconsciously held by Zhou Xing's nose.

Subsequently, Zhou Xing discussed with Fan Changming the production method of the program and the specific matters of Jiangnan Satellite TV's purchase of broadcast rights.

Because of the first round of fighting, Zhou Xing's seemingly nonsensical behavior disintegrated Fan Changming's high position and pulled him to the plane of fair negotiation with Zhou Xing, and Zhou Xing also made him fully aware of the future market and prospects of his show.

If you are the seller, your goods are the emperor's daughter and do not worry about marrying, then the price will naturally be tough and not give in, but also let the buyer feel the urgency of short supply, so that the buyer has to agree.

And if you are the buyer, the money is in your hands, you can buy whoever you want, so that the seller realizes the pressure of 'I don't buy what you sell is expensive, there is something else waiting for me', in order to retain the buyer, the seller has to compromise and reduce the price.

In this negotiation, Zhou Xing is the seller, but he is not simply selling the plan, but using the plan to raise his price and sell his own team and program, and Jiangnan Satellite TV is the buyer.

Zhou Xing always put on a posture of not worrying about selling the goods, which invisibly gave Fan Changming and the two psychological hints.

In addition, Zhou Xing's plan is really exciting, which makes Fan Changming hesitate in his heart, in case Zhou Xing turns around and cooperates with other satellite TVs, such as Beijing Satellite TV, which has always had a good relationship with Zhou Xing, then they will miss a good opportunity and send a big gift to Beijing Satellite TV.

According to Zhou Xing's plan, the ratings of this show are definitely not low, if it is operated properly, the publicity and promotion are in place, coupled with the control of the program, it is not whimsical to become a popular program, if Zhou Xing really gives it to Beijing Satellite TV, Fan Changming will definitely regret it.

With such worries, it was difficult for Fan Changming to remain calm, he was beaten by Zhou Xing, lost his strong position, and was always led by his nose according to Zhou Xing's plan.

In the end, under Zhou Xing's deliberate 'bargaining', Fan Changming agreed to deduct a 10% share as the cost of purchasing the copyright, that is, the income is 55% shared, but Jiangnan Satellite TV has to pay 10% to pay for the purchase of broadcast rights.

In addition, Fan Changming also agreed to Zhou Xing's opinion that "except for violations, Jiangnan Satellite TV shall not have any deletions and alterations to the "Comedy League" produced by Xilian Entertainment", as well as the requirements to ensure the complete broadcast of the patch advertisement.

After all the details were discussed, the secretary also took notes on the side, and both parties signed the draft agreement after seeing that there were no problems.

Although it is a preliminary agreement, it also has legal benefits, and unless there are force majeure factors, the subsequent formal contract drafting must be completed within this framework.

It can be said that after having business negotiation skills, Zhou Xing has the upper hand in this negotiation, even if the Xilian Entertainment in their mouths has not yet been registered.

After agreeing with Fan Changming on the time for signing the formal contract and related matters, Zhou Xing was personally sent out of the office by Fan Changming, until he was sent to the elevator, and only returned to the office after Zhou Xing went in and closed the elevator for a while.

Fan Changming's face did not have any look of concern, but was full of satisfaction in grabbing good goods.

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The next chapter is still around a point.,There's a lot of things going on in the past two days.,I can only update the code word at night.,Forgive me.。