The New Year's Day of 95 has just passed, but there are still many people carrying a box to give gifts, because it is a traditional festival soon, Laba Festival.

It is said that on this holiday, no one will walk around, give gifts or anything, and I don't know what to give. But this year is different, there are gifts for the occasion.

A college student who had just been assigned to the Bingfei Factory this year knocked on the door of Li Shuji's house with two boxes.

"Pony, what are you doing here? Come to me, bring something and take it back, I hate people giving gifts. Li Shuji said with a straight face.

"Li Shuji, I'm not giving a gift, I'm giving health. This eight-treasure porridge is particularly good, not only tastes good, but also very nutritious, don't you usually feel stomach pain, drink this and nourish the stomach. And there's no sugar in it, but it's just as sweet. ”

Li Shuji was stunned, how did this word sound familiar, it seemed that he had heard it somewhere. When he took a closer look at the box, he suddenly remembered, isn't this an advertising slogan!

But this thing, he really doesn't lack it, there are a lot of it at home, Wang Haoan's kid sent a few boxes, as well as Zhang Zikang and a few other boys, they also sent two boxes, he drank one can a day, and he could drink it for three months.

"Pony, I really don't lack this, you have a heart. Take this thing back to your parents, it's not easy for them to train you to go to college, so go home more when you have time. ”

"Li Shuji, I bought it for my parents, and I bought it for you on purpose. Well, I still have something to do, so I'll leave this here. ”

Li Shuji didn't stop it, watching the pony jump down the stairs in three or two steps, his old arms and legs didn't dare to chase him.

Alas, this eight-treasure porridge is very delicious, but you can't drink it every day. Yes, let's take a look in a while, send it to those families of workers in difficulty, and make up for them.

……

On TV, a family of three went home to visit the elderly, carrying two boxes of eight-treasure porridge in their hands.

The old man "complained" that it would be good to come back and take a look, and he spent money to buy things again.

The woman immediately said, "Dad, what we are giving here is not a gift. ”

The little girl quickly answered: "It's health." ”

The man added: "Dad, this eight-treasure porridge is nutritious, genuine, does not contain any additives, not only nourishes the stomach, but also sugar-free, which is especially suitable for you elderly." ”

The old man opened the eight-treasure porridge and took a sip, with a happy smile on his face: "Sugar-free is also very sweet." ”

Everyone gathered together and lifted the box of eight-treasure porridge, the little girl held a jar of eight-treasure porridge, and everyone said in unison: "It is better to give gifts than to give health!"

Wang Haoping glanced at the elder brother while drinking the eight-treasure porridge: "You are too good at advertising, and you can also give health." ”

"Eating can't stop your mouth. Why is my advertisement ridiculous, is there any false content on it?"

The requirement of advertising is to attract people and highlight the selling point of the product.

Attractive, then the advertisement should be innovative, such as in the form or content, so that people are interested in seeing it. The family of three in this advertisement returns to their parents' home, especially the choice of a cute little girl, which is enough to attract many elderly people and housewives.

Coupled with the advertising slogan that giving gifts is not as good as giving health, it is catchy and easy to remember, which is an important part of a good advertisement.

Rich in nutrition, real materials, no additives, stomach-nourishing, sugar-free and sweet, etc. are the selling points of the product, which further strengthens the concept of health.

The actor's smile is very infectious, the voice is also very good, and with the ordinary but attractive face, this commercial is not annoying at all.

Some ads are memorable, but they are annoying. For example, in the previous life, the very "classic" brain X gold advertisement, how many people are annoyed to death, but they can sing the tunes in it and say the advertising words in it casually, which is also a success, but it is criticized and hated.

Babao porridge is different, not only impressive, but also liked, this is the best advertisement, I heard that it has been used as a case study by some advertising companies.

Wang Haoping pouted: "Even if there is no false content on it, can an eight-treasure porridge bring health?"

"Do you understand this food therapy and health care? You look through the window, how many people are walking outside today are carrying eight-treasure porridge?"

In order to increase sales, Wang Haoan has launched a large box of 24 cans, the reason is very simple, many people like to match gifts with them, even if they feel that a box of 12 cans is relatively small, they will not buy two boxes, but buy other products to match.

Twenty-four cans, on the other hand, are not only more, but also look more affordable, and also provide a better choice for some people who really want to buy them for their families.

It's like some nutritional products, with a big box on the outside and several cans or packages on the inside, which is convenient and looks good. If you separate, people might buy a small can.

Since New Year's Day, this advertisement has been launched, and the sales of eight-treasure porridge have skyrocketed. The sugar-free type sells two five-day cans, and the sales volume is not lower than that of the two-dollar sugary one.

In fact, the cost of sugar-free is more than two cents more expensive than that of sugar-containing food, and Manhan food makes more.

Of course, now that the sales are high, many people say that it is because it is about to come to Laba Festival, and everyone buys this to save trouble, so as not to have to trouble making Laba porridge.

But Wang Haoan doesn't think so, this eight-treasure porridge is very popular, and many people still want to drink it. What's more, it will be the Spring Festival again, and there will inevitably be a significant increase in sales.

Relying on these two months, Babao porridge can be quickly accepted by the majority of consumers, and in the future, it will become a very common fast food like ham sausage and instant noodles, suitable for all ages.

"I heard that this eight-treasure porridge is also sold on the train?" Wang Haoping asked as she tore open another bag of pots and ate it.

"Of course, we have a strategic cooperation agreement with the railway road. This eight-treasure porridge is on the train, I don't know how popular it is. ”

The channel of railway cloth is a cornucopia, and Wang Haoan's goal is to contract the smooth passage of the salesman on the train.

"I was full and went out to play with my classmates. Wang Haoping looked at her phone, clapped her hands, put on her coat and planned to go out. Today's mobile phones already have a text messaging function.

Wang Haoan grabbed Wang Haoping's hat: "Wait a minute." ”

"Let go, what are you doing, I'll tell my mom like this!"

"Okay, then I'll tell my mom that you don't study well at school, you often go out to play, and you hang out with boys. Wang Haoan said with a smile.

"You, don't talk nonsense. Wang Haoping panicked, if her mother knew, the matter would be serious.

"Brother~~~" Wang Haoping gently tapped Wang Haoan on the shoulder, "We really don't have anything, don't talk nonsense." It's just that he's been a little worried lately, and I, as a friend, went to help enlighten him. ”

Wang Haoan pouted, don't you don't confess yourself.

"Can he still have something on his mind?" Wang Haoan didn't believe it, that kind of big grinning character. Wait, could it be that in advance?