Sika's side hustle was something she'd been pondering for a while, and who happened to be on point. What kind of brand does she want to set up, similar to a clothing company, or a designer's shop? The scale between the two is not the same. The apparel company does not say that Sika has a global layout, at least she has to take into account the layout of the whole Asia.

Then her diploma, education, and major are a layman for the industrial layout. If she really wants to take a big step, she has to find a collaborator, and he just wants to seize this opportunity to become Sika's collaborator. He wants to use the influence of Sika's Girls' Generation to lay out the whole of Asia. But to lay out Asia, you need capital, and he also knows that Sika will definitely not be able to come up with so much capital, so he has to think about it carefully, and it would be great if he could use Sikara to become a shareholder.

So at this time, he began to 'draw a big pie' for Sika: "Although it is to start your side business, it depends on what you want to do with your side business." If it's just a small designer store, you don't need any product positioning, just find a storefront and use your personal SNS to promote your fans. Didn't you say that you talked to Yoon Eun-hye? When she first established her own brand, she did this way, just designed the product, found the store, promoted, and used the power of fans. Such a small shop must not make much money, but there is no problem in solving the problem of food and clothing. What if..."

He continued: "If you want to make your own design into a brand company, you need a big layout. Like I told you at the beginning, a flagship store is essential, and use the influence of your Girls' Generation to open a store in Asia. Seriously, it's really a waste if you don't use your influence to help your side hustle develop at this point. Girls' Generation's influence in the whole of Asia is definitely one of the best, you Hallyu stars, your Girls' Generation is among the top stars..."

"Opening a flagship store is just the first step. Go on a shopping spree, you only need to do two campaigns over there, and you'll be able to drive your side hustle brand in no time. Entering the super market of Huaxia, I believe that it is easy and pleasant for you to earn two or three billion yuan a year. You should know how crazy the purchasing power of Chinese people is, and you will know from watching the news that they are crazy about sweeping goods all over the world. No matter what Chanel or LV is, such luxury goods are also sold very well in China. There are many more wealthy people in China than in South Korea, and as long as your products take advantage of the fame of 'Girls' Generation', they will definitely sell well in China and Asia. ”

People all over the world know that fans' money is actually very profitable, and the star effect can drive the development of products very well. Otherwise, there would not be such a job willing to spend a lot of money to hire celebrities to advertise. So as long as he makes good use of the fame of 'Girls' Generation', the brands made in this Asian Sika will sell well, but these are all idealizations of him.

Because the portrait rights of Korean celebrities are in the hands of brokerage companies, even they themselves cannot use the portrait rights at will. On weekdays, celebrity family members open some small restaurants, cafes, or do some small trendy brand stores, and the brokerage company just turns a blind eye. If you want to make it big, it's impossible, and the use of his delusional 'girlhood influence' is in the hands of the agency. Sika himself is absolutely not allowed to use it, and once he uses it, he will suffer a lawsuit.

His ideas are not to help Sika, but to harm Sika. If Junsu was here, he would just slap him and put his fist on it! He would never have cooperated with such a person!

But the problem is that Junsu is not there, and only Sika who wants to be her own side business brand here is really excited after listening to this person's plan. Her popularity in Girls' Generation can be said to be one of the best, and if she uses these popularity to make her own brand, it should go well.

Just like Jun-so, his popularity has made the products he endorses sell well, and even the clothes he wears are copied and sold by online sellers, especially the hats with the 'JS' logo, which are abundant at the stalls in Myeongdong at night. And it sells very well, which is all the popularity effect of celebrities!

Sika was really moved by what this person said, but creating a brand is not a trivial matter. She hesitated and said, "Then how much start-up capital do you think is needed to create a brand and open a flagship store?"

"At least thirty million dollars. In fact, it doesn't take much money to set up a brand company, just to set up a flagship store, which requires real money. It can be said that it is the same as the Gangnam-gu of Seoul, where every inch of land is valuable. If you want to open a flagship store, the upfront investment must be indispensable. In fact, you can first use your reputation loan, real estate loan, and you can borrow 15 million US dollars in South Korea. With the initial funds, after opening the flagship store, you can use the brand loan, and you can easily get 30 million US dollars. At that time, we can also settle in large department stores in China. The products go overseas first, and then return to China, after all, Girls' Generation's popularity in South Korea has always been there. ”

30 million US dollars, this is still an upfront investment, this is beyond Sika's imagination, she may not have earned 30 million US dollars in the past few years, to invest 30 million US dollars to become a brand? If this fails, how many years will it take her to pay off the loan?

Sika was silent and did not respond, and the one who continued: "Yesterday Junxiu said that the price of his commercial performance in Huaxia is 500,000 US dollars, and your girlhood is at least 200,000 US dollars. I know that the main income of celebrities is advertising. Junxiu's advertising endorsement is tens of millions of dollars, and your girlhood is also a million-dollar level, so don't worry about loans! Besides, you have to believe in the purchasing power of fans, as long as your product is well designed, even if you are not a fan, you will buy it, right? ”

Listening to this analysis, Sika seems to think that 30 million is not a lot for her now, because last year she had an income of nearly one billion won (more than one million US dollars). And Sika believes that there will be more and more in the future, so 30 million dollars is really not much!!