Chapter 215: Back
"Cheers!!"
"Happy working together!"
"Morris, Richard, I want you to focus on improving your in-store processes, and Charlie Bell will help you get your company framework and finances in order. ”
After negotiating a partnership, Evan held a small celebratory dinner at the hotel and introduced Charlie Bell to the McDonald brothers.
Charlie Bell was transferred by Evan from the Magic Seven Company, although he was less than thirty years old, he had good abilities, and he was brought out by Girard.
The MacDonald brothers finally chose the first option, and the two brothers put $100,000 in savings into McDonald's, and as agreed, they took out $500,000, but only took 62.5% of the shares, and the rest went to the McDonald brothers.
In other words, Evan valued the fast food process mastered by the MacDonald brothers at $200,000.
Of course, the McDonald brothers didn't want to get their hands on this part of the stake at no cost - they needed to work for McDonald's for at least 10 years, and the brand and corresponding patents all belonged to the company.
The day after the gala dinner, Evan chatted with the McDonald brothers and Charlie Bell for a long day, giving them a face-to-face lecture on what they knew about branding, service concepts, and more.
"You're targeting customers at car users, and you've removed all the cutlery to serve them, which is a pioneering initiative and should be kept. ”
"The location principle of the store should be placed in a place with a lot of people or traffic......
"The store had to have a prominent and impressive logo, and I think the 'M' letter fits perfectly, I designed it myself, so you can see if it's appropriate or not. If it is suitable, it will be used in the new store in the future, and of course it is better to hire a professional designer at that time......"
"McDonald's needs to have its own service philosophy, well, I think 'customer first' or something like that is a good thing, you can think about it. ”
"Since the customer comes first, the quality of the food should be the best and the service should be perfect......
"The clerk must have a perfect training system, and only those who pass the training can take up their posts......"
These were all scavenged from Evan from memory, although fragmentary, but judging from the stunned expressions of Morris and Richard, Evan felt that they should both be inspired.
After leaving Evan, the MacDonald brothers returned to San Bernardino. They're going to reopen the house that's being renovated as soon as possible.
According to the plan, the "Mcdonald's" in San Bernardino will serve as a training base for the McDonald's fast food chain.
Although that store is not the property of the McDonald's Corporation.
Charlie Bell will stay in Los Angeles because McDonald's will be headquartered in Los Angeles.
Of course, for the sake of training, McDonald's will still have its first location in San Bernardino. Once the experience and talent are accumulated, McDonald's will first spread throughout California and then expand to the densely populated East Coast and the Great Lakes.
10 in one year, 100 in three years, 1,000 in 10 years.
This is Evan's expansion plan.
When he first heard about this plan, Morris felt that Evan's idea was too unrealistic, 1,000 in ten years, what a big project it would be. He unconsciously thinks that Evan is too young after all, thinks things too simply, and is even more optimistic about the future of McDonald's.
Richard's feeling is the opposite, Evan's plan makes his blood boil, 1,000 stores, how much does it cost to store alone, and how much is McDonald's worth when this goal is achieved?
And what should we be worth as shareholders at that time?
He and his brother Morris once set a goal of earning 1 million before the age of 50, so why do you have to have ten original goals at that time, right?
Thinking that he could become a multimillionaire, Richard was eager to work on the new McDonald's company.
At six o'clock in the afternoon, Evan returned to the cabin in the woods at his normal time.
Unlike the previous day, the younger siblings have left Los Angeles under the leadership of Virginia, so the family is deserted again.
Evan casually got a bite to eat, and at the same time thought of Audrey in Sacramento.
What is she doing at this time? Cooking and preparing dinner?
Quite possibly!
I don't know what she's eating tonight?
The more Evan thought about it, the more itchy he became, knowing that it was time for dinner, he still picked up the phone and dialed Audrey's number.
After three rings, the phone was connected.
This was a little faster than Evan had expected.
"Hey, this is Joseph Ruston. ”
Oh, it wasn't Audrey who took it.
"Hi Joseph, good evening. ”
Evan greeted him in a friendly manner.
"It's you, I'm having dinner, is there something wrong with me?"
"It's nothing, I just remembered that I hadn't called to say hello for a while. Evan casually made a lame excuse, "By the way, what did you eat at night, did Audrey cook Chinese food again?"
"What kind of Chinese food, dinner is my own ......"
"Hmm, you did it yourself, Audrey ......" Evan was wondering when he suddenly heard movement in the hallway.
Don't?
Click!
As the sound of slippers colliding with the wooden floor got closer and closer, a figure in a black dress appeared in the living room.
Is...... Say Cao Cao, Cao Cao is here!
"Smack!"
Evan didn't say anything, immediately hung up the phone, ran to Audrey, and then picked her up in a circle amid her screams.
"Hahaha! What are you doing, let me down. ”
Audrey hugged Evan's neck tightly and asked softly.
Evan did so, letting Audrey land on both feet, but still holding a hugging stance.
"Why did you come back suddenly, didn't you say you were going to stay until before school started?"
"I just want to come back, for no particular reason!"
"Really? I don't believe it, say, haven't you seen me for a long time, miss me?"
Evan asked with a smile.
Audrey looked at Ae Wenming's knowingly questioned, and couldn't help but feel a little shy, "Yes, I miss you!"
No, I wanted to deny it, but when I said it, it became an acknowledgement?
Evan was stunned when he heard this, and then replied movingly: "Me too!"
With that, Evan sealed Audrey's red lips with his mouth.
Audrey closed her eyes.
Just when the two young men were talking to me, on the other side, Joseph hesitated, put the microphone back, stopped calling, and decided to continue eating.
Joseph had already understood that Evan's real purpose was to talk to his daughter just now, and he didn't know that Audrey had left for Los Angeles this afternoon.
Calculating the time, the reason why Evan suddenly hung up the phone without saying hello should be that Audrey happened to be home.
Home...... Yes, although she is not married yet, in her daughter's heart, the place where that guy is is already her home.
A warm, comfortable, safe and sweet home.
Let's hope so.
God forbid!8)