"In fact, a mature and excellent advertisement should not be created for the purpose of praising a newcomer or for the sake of the shooting effect, right?"

If this sentence was not spoken by the young man in front of him, but by Mr. Zhu of the Xinlei Group, Liu Qinyan and Director Wu would definitely be eager to introduce him as a confidant immediately.

But unfortunately, it's not, and Hao Jun said this, which is useless at all.

Seeing that the two of them just looked at themselves and smiled bitterly, Hao Jun thought for a while, and then said softly: "Actually, I don't have to appear alone, the focus of the fifteen-second advertisement itself should not be on people, but on goods, right?"

Facing the completely surprised gazes of the two people at this time, Hao Jun shrugged his shoulders and said with a smile: "In fact, I can appear with Dongfang Jing with these protagonists, as long as the background wall is made at the right time!"

At this moment, Liu Qinyan and Director Wu's faces were already tense.

"Just such a request, no close-up of the background wall?" Liu Qinyan couldn't help but ask repeatedly.

"Well, I'm just offering you an option, it doesn't have to be like this, I think we still have to start from the actual effect of the advertisement! Of course, if that's the case, I think I'll be very happy to accept it. ”

When a layman talks in front of two new talents in the advertising industry, it is actually very joyful, Hao Jun said, and even laughed at himself in his heart.

But it seems that Liu Qinyan and Director Wu don't see it that way, they are really surprised by Hao Jun's attitude, and this young man doesn't seem to need to pretend in front of them, because things have developed so far, most of the decisions of this advertisement are no longer in their hands, even if the final plan is still up to them.

Hao Jun glanced back at the office door, and saw that no one seemed to pay attention to the three of them, so he continued to smile: "Mr. Liu, Mr. Wu, I am an out-and-out layman, I don't know too much about professional things, but I always feel that the first thing to catch in this advertisement is not the customer, nor Xi Guanghui's eyeballs, but to satisfy Mr. Zhu!"

This was actually the same as not saying it, Hao Jun could judge their thoughts from the facial expressions of Liu Qinyan and Director Wu in an instant.

But actually, it's really simple and straightforward, and it's the most critical part of the problem, and almost everyone can think of it, but not everyone takes it to heart, or they just ignore the mind to work on it based on the full understanding of it.

Zhu Dehua seems to intend to praise Dongfang Jing and the little beauty named Xiaoxue, but it does not mean that he has completely given up the requirements for the quality of advertising, you know, the bidding funds for this advertisement on CCTV alone have exceeded 50 million, not to mention some follow-up investments!

Even if Xinlei Group has money, it will not use so much money to waste.

Even if Dongfang Jing's background is deep enough to even reach the heavens, he is still a young man after all, a young man who has decided to engage in the entertainment industry.

"I'm just going to briefly talk about my thoughts, you might as well listen to it, if there's anything wrong, please correct me a lot!" When Hao Jun's attitude was in the right position, Liu Qinyan's impression of him suddenly became better again, and they simply listened patiently to what he wanted to say.

"Let's just talk about Zhu Dehua and Mr. Zhu!"

Liu Qinyan and Director Wu were stunned again, what did Mr. Zhu have to say! His attitude was obvious!

They never realized that from this moment on, the rhythm of the whole conversation was completely led by Hao Jun.

Hao Jun didn't care about the changing looks on the faces of these two people, maybe he didn't know much about Hao Jun before, and now listening to his remarks, it's a bit subversive.

"The two of you must know the history of Mr. Zhu's beginnings, I heard that it was also a period of hard work, Mr. Zhu's background is not good, well, it can be said that it is a bit low!

The two of them began to wonder again.

Zhu Dehua has a bad background, the so-called background does not mean that his ancestors had any heinous villains, but that the family conditions of his birth are poor and hard, and they can hardly open the pot.

Although Zhu Dehua is now famous, almost one of the richest people in Southeast Province, and his social status has also risen with the deep-rooted roots of Xinlei Group in Southeast Province, no one will easily remember Zhu Dehua in that entrepreneurial period.

But Andy Chu himself may not forget this bitter but valuable experience, so this kind of people often have one thing in common, that is, they are bold, but they will not spend money blindly, because they have suffered and know how to break the money in half to spend it.

The most important thing, which is what Hao Jun wants to say, is that Zhu Dehua was busy with survival in the early days, and later he was determined to start a business, and he had no time to improve his personal quality and knowledge, which made his three views have a certain narrowness, to put it bluntly, he is the kind of nouveau riche who sees problems very directly.

Although it is his part, he will inevitably spend time to improve his cultivation and knowledge now, but where is the foundation, the so-called easy to change nature is difficult to change, in fact, this situation is no different.

Hao Jun did not directly dissect these thoughts in front of the two, he just said simply: "According to the psychological analysis, people like Zhu Dehua and Mr. Zhu generally like simple and effective works, and the atmosphere rendering of advertising is particularly important.

Although they felt that Hao Jun's words were a little out of the way, Liu Qinyan and the others were still very interested.

"I'm actually a simple proposal, how to design this plan, it still depends on the meaning of the two, I can put forward a few immature ideas, one is momentum, one is repeated brainwashing!"

Liu Qinyan came up and asked, "How do you say these two points?"

"Generally, a boss like Andy Chu likes to be loud, likes to be festive and lively, can not be elegant, but definitely down-to-earth, can not be new, but must be grand!"

Liu Qinyan and Director Wu couldn't help but look at each other, although Hao Jun said that these things are actually very simple, but corresponding to Zhu Dehua, they have to sigh that this young man's keen vision, at least these factors are indeed worthy of their consideration, and they can even be studied at a deep level according to Hao Jun's meaning, and it has really become an important factor that can be applied to advertising.

"You go on!" the two men said almost in unison.

Hao Junle said, "Another point is repetition, I think the elements of an advertisement can be varied, but if there is no advertising words that can make people's eyes shine and immediately penetrate the hearts of the people, then you can actually do a little more in terms of effect, there is no more memorable than brainwashing-like repetition, even if it causes others to dislike, it is better than others don't know at all!"

This statement is a bit extreme, and for Liu Qinyan and the others, out of the self-esteem and pride of an advertising person, how can they come up with such a work to customers, this is a new product advertisement for a large group, the market share of the product should exceed 10%, and the broadcast platform is on CCTV, on CCTV!

Liu Qinyan and Director Wu will never allow their works to appear on a platform that can be seen by people all over the country in such a way! This is equivalent to slapping their professionals in the face!

Their minds began to hover with the advertising music of Brain Platinum, and their faces were a little not very good-looking!