The Wilmington TV factory is designed to produce 100,000 units per month at full power, compared to 20,000 units per month. If the factory is really running at full speed, as Evan said, it means that SONY TV has truly become the best-selling brand in the United States.

Is this possible?

As a veteran of Applied Physics Systems, Wells couldn't help but muttered in his heart.

It's not that he doesn't have confidence in Evan, it's that Wells doesn't have a clear idea of the future of television.

Little did he know that over the next two years, sales of televisions in the United States would increase by at least 15 percent per month, and their annual sales would grow from less than 200,000 units last year to about 1 million units this year, and about 3 million units next year, until they increased to 7 million units.

The annual sales of 7 million units is more or less the number of stable American markets, a multi-billion-dollar market that can accommodate several industry giants such as RCA, General Electric, Dumont Laboratories, and later attract unrelated companies such as Motorola.

As long as the applied physical systems company maintains its current momentum, it is not expected that he will soon step on RCA, GE and other companies and enter the top three in the industry, which is enough to become a large company worth more than a billion dollars.

In the next 10 to 20 years, the prospects for the TV industry will be okay, until cheap and high-quality Japanese products enter the US market, leaving no domestic products behind.

This trend will not change because of the presence of Evan, it is the general trend of the times, unstoppable. All Evan can do is prepare in advance to protect his company from losses.

Although Wells had no bottom in his heart, he was meticulous in completing the tasks assigned by Evan. Within a week, the factory's capacity had been ramped up to the number he had communicated well with Girard.

It's September.

Girard, who was out of the market, returned to Los Angeles with a large stack of orders, which made SONY TV's sales of this month have jumped to 30,000 units in just a few days in September.

"Girard, you're amazing!"

Girard's achievements made Evan have to admire, "The East Coast is the territory of GE and RCA, with their relationship with the local sales channel, it must be difficult for us to enter, I didn't expect you to be able to get them so quickly......"

When Girard returned, Evan met him in the office for the first time and gave him high praise without hesitation, "It seems that at the end of the year, I have to prepare a prize that is enough for you." ”

"Thanks, boss. For Evan's compliment, Girard accepted it calmly, neither modest nor proud, everything he deserved.

"The most important thing to be able to do this is that our products are good enough, otherwise I wouldn't have been able to convince those dealers. ”

"I have to say, Evan, you can still see that the price of $299 has impressed a large number of consumers who were still waiting. As the first manufacturer to break the floor price line of $300, we can say that we have gained both real profits and fame. ”

Of course, this fame may make peers gnash their teeth. ”

Evan smiled: "It's nothing, if you share someone else's cake, you have to be scolded a few times, and you won't lose a gram of meat anyway." ”

"What's more, what we do is not out of line, they can only talk about it, and there is nothing they can do about us. ”

"All they can do is either keep their prices or follow our example and launch products at the same price point. ”

"Obviously, they only have one choice," Girard said. ”

Evan nodded: "That's right, as long as their managers don't want to be voted with their feet by consumers, causing their own sales to decline, they will definitely make this choice." ”

"It's just...... Girard, how long do you think it will take them to make up their minds? After all, the high profits are not so easy to give up. ”

Girard hadn't thought of this and couldn't give an exact number for a while, "I think I should be able to react in a quarter anyway." ”

GE and RCA are both listed companies, and listed companies are required to publicly release their financial reports.

"At this point, I hope you're right," Evan said. ”

"It's great news for us to have a quarter at this price. ”

SONY TV, which was soaring in the market, soon came into the sights of RCA and GE, two of the three major TV manufacturers. Their marketing department quickly noticed the impact of SONY TV on their own products,There is no way,The sales of products adjacent to the price of SONY TV have almost halved,They can't afford not to pay attention to it。 Their product department also procured some samples for analysis as soon as possible. Both companies are curious about how this sudden peer managed to keep the price so low.

September 3, New York, RCA Headquarters.

George Brown was suddenly called into the large conference room for an ongoing high-level meeting.

George is a senior engineer in RCA's R&D department.

Although no one had informed him in advance of the purpose of his attendance, he had guessed something himself.

He presided over the analysis of a competitor called SONY, and I think it should be related to this.

Before entering the conference room, George combed his hair and looked his outfit up and down. The person he was going to meet later was the top of the company, and he didn't want to be foreign.

"Mr. George Brown, Chairman invites you in. A female secretary came out to inform and happened to see this scene.

George forced himself to ignore the smile on the face of the secretary who didn't know his name, and replied, "Okay." ”

George strode into the conference room with his head held high, like a minister meeting the emperor.

Stepping through a gate, George came to an open place, dozens of eyes focused on him, and the invisible pressure made his legs almost unable to stand.

"George Brown?"

An old man sitting at the head of the conference table asked.

George certainly knew this man, his name was David Sanoff, and he was the president and chairman of the board of directors of RCA, who had been a member of RCA's predecessor, Manico Wireless Telegraphy Company, for more than forty years.

George was nervous and almost lost his voice, and it took a moment to respond, "It's me, sir." ”

David smiled and said, "Don't be nervous, young man, this is not a tiger cage, there are no man-eating monsters. ”

George blushed and said, "I'm not nervous, sir." I'm just excited. ”

"Okay...... It doesn't matter," David said, "George, you should already be familiar with SONY TV, let's talk about it." ”

"Do you need time to prepare?"

And so it was. George was secretly pleased, and then said confidently, "No, sir. ”

"About SONY TV ......"