It stands to reason that when a movie is about to be released, or in the period before it, it will be heavily promoted.

After the publicity is in place, a certain box office will be guaranteed, just like pulling traffic, let everyone know that your movie is going to be released, otherwise, many people will not know that your movie is going to be released, so they will naturally not go to the cinema to watch the movie.

For example, China Entertainment Media's new movie "Battle", the publicity during this period can be said to be overwhelming, with on-site publicity meetings in various first-tier cities, celebrity publicity meetings, and various campaigns on the Internet, and the water army doesn't know how much has been invited.

Therefore, "Battle" is still relatively hot for a while, just wait for it to be released to see if it looks good, if it is good, the reputation is good, and it will definitely be another blockbuster movie.

On the contrary, in stark contrast to "Battle", Ye Xuan's DreamWorks Animation Production Company's first animated film "Dream Travel", basically has no publicity at all.

Originally, the publicity and distribution department of DreamWorks was ready to spend a lot of money to vigorously promote it, but this plan was directly rejected by Ye Xuan at the meeting.

Now that it has been confirmed that it will be released this Friday, this kind of publicity in the short term is basically useless, Ye Xuan wants to win the box office champion of the same period with the quality and reputation of the movie.

Of course, there is a ready-made Zhou Ziwen who can help, and Ye Xuan will naturally not miss it.

After all, Zhou Ziwen's appeal is still very high, coupled with the strong execution of Zhou Ziwen's fans, the quality of the theme song "Remember Me" of the movie "Dream Travel" sung by Zhou Ziwen is very good, so as long as Zhou Ziwen carries out publicity, I believe there will still be significant results.

Therefore, Ye Xuan wanted to invite Zhou Ziwen to serve as the film promotion ambassador of the movie "Dream Travel".

"Brother Xuan, is there such an important task entrusted to me?" Zhou Ziwen said with a smile: "Then I have a heavy responsibility, but now that it is about to be released, will it be too late to publicize it now?"

Ye Xuan shrugged his shoulders very calmly and said: "It's not too late, anyway, at the beginning, our movie "Dream Travel" was also facing a small group of moviegoers, Ziwen, you can promote our "Dream Travel" in the name of promoting the new song "Remember Me". ”

After Zhou Ziwen heard this, he nodded and said: "Well, that's okay, I'll ask the assistant to promote it on Weibo when I go back, and I will publicize it every day for the past few days, it should be able to have a little effect, right?"

"Hahahaha, Ziwen, as long as you carry out publicity, not to mention a little effect, the effect must be very powerful!"

Ye Xuan said with a laugh.

If there is no publicity from Zhou Ziwen, the box office opening of "Dream Travel" on the first day may not be very good, after all, "Battle" with extremely strong publicity is suppressed, and movies that are not named will basically be pressed and unable to raise their heads.

"Dream Travel" is no exception.

But as long as Zhou Ziwen carries out a wave of publicity, it is estimated that the box office of "Dream Travel" on the first day may not be too miserable, after all, there are a large number of Zhou Ziwen fans to support.

In addition, the rest of the gimmicks basically rely on "DreamWorks Animation Production" and "Ye Xuan's Company Films" to get the audience.

Ye Xuan hopes that after watching "Dream Travel" through these audiences, a very good reputation can be brewed.

As long as the word-of-mouth comes up, plus the word-of-mouth effect of "Battle" on the second or third day, the majority of netizens will find that the original good-looking movie in the same period is not the "Battle" that is full of stars but has no acting skills, but an animated movie "Dream Travel".

"By the way, Brother Xuan, if I remember correctly, it seems that this Friday, China Entertainment Media has a movie, that is, "Battle" directed by Zhang Gang seems to be going to be released, if you choose to release "Dream Travel" at this time, will it be a little inappropriate?"

Zhou Ziwen looks at this problem as a non-professional person, and also thinks that it will be too much of a loss for an animated film to choose to be released on the same day as the blockbuster "Battle"?

After all, everyone has gone to watch "Battle", who will watch "Dream Travel"?

And under normal circumstances, the box office of an animated movie is generally hundreds of millions, and this is still when the publicity is in place, otherwise it is easy to hit the street.

Not to mention the quality of "Dream Travel", just at this release date stall, it is easy to be slapped to death on the beach by "Battle".

So it is not unreasonable for Zhou Ziwen to be worried.

After Ye Xuan heard this, he smiled faintly and said: "If I don't even have the ability to confront blockbuster movies head-on, I won't approve of this movie, so I'm still very optimistic about the quality of "Dream Travel", and I still have the confidence to be invincible against "Battle" in the same period." ”

Zhou Ziwen was more surprised.

is going to be released at the same time as the blockbuster "Battle", and it has to be invincible, Ye Xuan is still very confident, this is ......

Zhou Ziwen doesn't know what to say anyway, it's a good thing to have confidence, but the reality is very cruel, Zhou Ziwen also knows that the quality of "Dream Travel" is very good, but in the face of the movie "Battle" starring a large number of stars directed by Zhang Gang, "Dream Travel" really can't get any benefits.

Zhou Ziwen saw that Ye Xuan was so confident, so he didn't say anything, after all, it's useless to say more now, after all, "Dream Travel" has been set to be released this Friday, and the only thing Zhou Ziwen can do is to do his best to help promote it and win a little box office for "Dream Travel".

As for the end, if "Dream Travel" fails after its release and the box office is not as expected, it is also Ye Xuan's business.

Ye Xuan's face was relaxed and calm, and when he talked about the topics of "Dream Travel" and "Competition", Ye Xuan's confidence in "Dream Travel" was extremely strong.

Zhou Ziwen also contacted his assistant here, asking her to operate her Weibo account, informing fans of her new song "Remember Me", the theme song of an animated movie, and at the same time promoting the animated electronic music "Dream Travel".

Zhou Ziwen's assistant quickly operated it, and used Zhou Ziwen's Weibo account to publish a Weibo, accompanied by the song "Remember Me" and the promotional poster of the animated movie "Dream Travel".