1347 Technological Advancement and Cost Compression

"Good Boy 2", which started filming in October last year, was released on time on the first day of the Lunar New Year.

Like the first episode, it received a ton of positive reviews right out of the game.

This kind of family movie is not only enjoyed by children, but also by parents.

In just 5 days, the Asian box office reached 120 million Hong Kong dollars, of which Treasure Island alone contributed 30 million!

Originally, "Good Boy" was a popular movie on Treasure Island, and then it became popular all over Asia.

Now it has become Xiangjiang Production, and it is sold to Treasure Island, and they also buy it.

It can also be seen from here that the people of Treasure Island are now becoming richer and richer, and watching movies has become a very common entertainment.

The three small protagonists who played three of the main characters, Ah Guo, Ah Hu and Xiao Pang, were also taken by Wang Jing, and began to run propaganda on the first day of the Lunar New Year, and are expected to go to five places: Treasure Island, Japan, South Korea, Singapore and Thailand.

The first place they ran was Treasure Island.

God knows what method Cai Songlin used to bring Zhao Wenzhuo from the mainland into the treasure island, and it was such an upright propaganda movie.

In the three days of Treasure Island, the good boys received a total of 5 advertisements, attended 8 events, and earned more than 15 million Hong Kong dollars.

Their own dividends can reach more than 3 million, which is simply scary to death.

The media on Treasure Island are also powerful, and they quickly revealed the news.

So the good boy trio has become the second group that can make money after the happy young women's group, which is far better than the team that knows my heart in previous years.

I don't know how many mothers regret it, if Wen Jun, the deputy general manager of Kirin Films, came to Baodao to select the actors of "Good Boy", it would be good if he could pay attention to it, then it would be my child who can become famous and make a lot of money.

But in Xiangjiang, according to the Chinese New Year, the box office champion so far is not "Good Boy 2", but "Best Partner 3".

Xinyicheng now regards the "Best Partner" series as its trump card, and in fact, it does deserve the title of trump card.

Especially this year, when Zhang Guorong and Mei Yanfang were invited to join "Best Partner 3", until the Spring Festival is released now, the local box office in Xiangjiang has reached 56 million!

It is worth mentioning that this year's movie ticket prices in Xiangjiang have risen by about 10% again.

In the case of the economic crisis, ticket prices have risen against the trend, and the filmmakers of Hong Kong are indeed commendable.

It's just that the audience didn't complain too much, they still have to watch the movie, after all, in this era when people are a little flustered and overwhelmed, watching a movie is also a pastime and a way to escape from reality for them.

In addition to the box office hits, the Kirin Group has a more joyful place.

That is, the copy technology of Kirin Copy Company, after such a long period of hard work, has finally reached the same level as Japan and the United States.

This is a goal that has been achieved after thousands of failures.

As a result, Kirin Copy Company was finally able to increase the price of copies to 5,000 yuan each.

Others think that the copy of the Kirin copy company can now earn 20%, that is, the gross profit before tax is 1000 yuan, but as everyone knows, with the advancement of technology, the various costs of the Kirin copy company have also been reduced accordingly.

In the past, it was 4,000 yuan to almost protect the capital, but now it has plummeted to 3,000 yuan.

As a result, the pre-tax profit has reached 67%.

But even so, it is still about 40 to 60 percent cheaper than Japanese and American copies.

Therefore, the filmmakers of Hong Kong also chose to use the copy of the Kirin Copy Company.

Although Cai Songlin is on Treasure Island, he also quietly makes movie copies at Kirin Copy Company, and then goes around in the Philippines and then returns to Treasure Island.

In fact, the biggest place to make money for the Kirin copy company is still in the United States.

At present, the total number of screens in the United States has long exceeded 10,000.

Disney and United Arts Film Company produce and distribute more than 50 movies a year, and even if it is calculated only according to the opening of an average of 1,500 screens, it will require 75,000 copies, which used to be at least 700 million Hong Kong dollars.

Now it has become less than 400 million in one go, and this cost alone has been reduced by 300 million, or even 500 million, which is not a small amount.

If Kirin Copy Company can also operate in other film companies in Europe and the United States by virtue of the huge advantage of low price and high quality, it is not impossible to become a first-class giant in the future.

The key is not only the price, but also the technical aspect, you must always stay ahead of the industry, so that others can rest assured that you can make copies.

Kirin Copy Company is not complacent, and since last year, they have been experimenting with IMAX copies while improving normal copies.

Compared with ordinary copies, IMAX copies are more expensive and more difficult to overcome.

In the case of mature copy companies, they should abandon this technology that costs too much, wait for others to develop it, and then buy the technology patent themselves, so as to further reduce costs.

But in today's environment, IMAX technology has just begun to be used in the 100 movie theaters of Kirin North America.

A roll of IMAX film is 70mm wide, and it weighs 400 kilograms in 120 minutes of editing, so the cost of copying is $60,000 each.

If a copy of $60,000 is released at the same time, if 1,000 IMAX copies are released at the same time, the cost of film alone is $60 million, what a terrifying cost is this?

Coupled with the cost of filming and production, publicity and distribution, etc., with a reduction of 150 million US dollars, can it be successful?

The cost of $150 million is at least $400 million to barely recover the cost.

How many movies have grossed more than $400 million worldwide in the world today?

In a year, there are no more than 10 films at all!

All right.

You said that the ticket price of IMAX is three or four times that of other ordinary 2D movies, and if you follow the normal attendance rate, as long as the movie is good, it is not a problem to make money at all.

But this is also the crux of the matter.

Who can guarantee that the movie will be good?

Who can guarantee that if a movie is good, it will have a high attendance rate and attract audiences?

"Terminator 2" and "The Lion King", what kind of excellent creativity and shooting do you have to create such a miracle?

How many other movies can do it?

If you don't have enough confidence and insist on going to the IMAX version, then the studio doesn't know how to die.

No full-fledged studio decision-maker would dare to take such a risk to make an IMAX movie, even if they really want to keep up with the times and make a lot of money.

Therefore, at the beginning of such a severe market, if Yin Jun does not further develop new technologies and reduce the cost of IMAX film, then IMAX technology will definitely not be used on a large scale.

If IMAX technology cannot be used, it means that Yin Jun's future series of IMAX development cannot be realized quickly, at least they cannot rely on movies to support them, and they can only rely on the continuous blood transfusion of other industries to ensure the development of IMAX technology.

There is no doubt that this is very unhealthy and unsustainable.

If they want the continuous and strong development of IMAX technology, they must be able to develop and innovate themselves, and reduce the price, so as to promote it and dilute the cost.

In order to achieve this, the technical staff of the headquarters of IMAX in Canada have come to Xiangjiang since last year, and the technical staff of Kirin Copy Company have eaten and lived in research and development, and everyone has worked together to reduce various costs under the condition of ensuring the quality of the movie.

By the time of the Chinese New Year, they had reduced the price of a normal 120-minute IMAX movie to around $40,000 on the basis of what they already have.

This is already a remarkable achievement.

1,000 movie theaters is a reduction of 20 million US dollars, and the cost can be described as a significant reduction.

Moreover, Kirin Copy Company said that if the number of IMAX openings can be increased to 2,000, the cost of IMAX copies is likely to drop to $30,000 each.

But even Yin Jun knew that it was impossible.

At least within ten years, if the special effects technology does not grow by leaps and bounds, it is impossible for any film to reach the number of 2,000 films.

Even if it is Yin Jun's prepared "Terminator 2", or the more fascinating "Jurassic Park", it is impossible.

Because the cinema chain opened an IMAX theater to make money, not to be a decoration.

If there are no 10 to 20 IMAX movies produced in a year, they will definitely not be willing to renovate an IMAX hall, and they will have to buy expensive IMAX projection equipment.

This will only cause a year down, and it will be impossible to make ends meet and lose a lot of money.

Other studios must be eyeing the big hits of "Terminator" and "The Lion King", but their difficulty is that they don't have the right special effects technology to make IMAX movies.

The special effects orders in the industrial light and magic and digital fields have been booked for three years, and if new special effects orders are added, it will be at least five years.

No way.

Only they are the best in Hollywood, and if you want to make a good special effects movie, you must find them.

With such a shortage of supply, even if they want to make an IMAX movie, it is unlikely.

Unless it's the rapid development of special effects technology, many special effects companies have sprung up like mushrooms after a rain, so that everyone can make IMAX movies well.

The rapid development of special effects technology is indispensable for the rapid development of computer performance and software.

This makes Yin Jun more and more eager to hope that the INDOS system can be released as soon as possible, and as soon as possible, those software companies will enter to develop various special effects software.

Fortunately, during the Chinese New Year, Bill Gates had already called Yin Jun.

Their IN2.0 version has already made a revolutionary breakthrough, and it can be released only after the system has been perfected and tested.

It's about March!

Therefore, Yin Jun is looking forward to this trip to the United States and looking forward to the arrival of March!