Chapter 642 - Precise Positioning, Accurate Attack (2nd Update)
"This afternoon, all the employees of DreamWorks, plus you, attended the celebration banquet of "Dream Travel". ”
Ye Xuan explained this matter again, it was originally a celebration banquet within DreamWorks, but Ye Xuan felt that everyone here was basically related to "Dream Travel", especially Gao Yishan, the editor-in-chief of Jiuyi Literature Group, because the fairy tale of "Dream Travel" was serialized in the fairy tale world under Jiuyi Literature Group from the beginning.
Of course, the creator is Ye Xuan's baby daughter Sissi.
Regarding Ye Xuan's invitation to the high-level personnel of several other companies to participate in the celebration banquet, Zhang Hao naturally had nothing to say, it was just a few more people, and according to Zhang Hao's knowledge, these people may have to cooperate with DreamWorks Animation Production Company in the future.
The source of DreamWorks Animation Production's animation IP is basically the Nine Arts Literature Group, after all, "Dream Travel" is provided by the Nine Arts Literature Group.
It is said that there are many animation IPs similar to "Dream Travel" on the side of the Nine Arts Literature Group, and all of them are very high-quality.
This is great news for DreamWorks Animation.
Ye Xuan suddenly became serious, looked at everyone present, and then said in a deep voice: "Next, I will tell you a more serious question. ”
After hearing this, everyone in the conference room immediately looked solemn and listened carefully to the speech of the boss Ye Xuan.
Mainly as soon as I heard what the boss Ye Xuan said, it was a serious question. One by one, they panicked, after all, except for the Nine Arts Literature Group and DreamWorks Animation Production Company, other game companies and film and television companies have not done anything so far.
"As you all know, culture and entertainment are changing with each passing day, and I have created an Internet company, a film and television company, a game company, an animation company, and even an entertainment agency under my umbrella. ”
Ye Xuan is going to formulate the following next development plans for several companies under his command today, after all, the companies have almost matured, and they are no longer as rusty as they were when they were first created, now that they have matured, then they should create the value they should have.
"Whether it's film and television, games or animation, do you all know where IP comes from?" Ye Xuan asked as he looked at everyone in the conference room.
At this time, Chen An of Xuanji Game Company nodded and replied: "Mr. Ye, the IPs are all taken from the Nine Arts Literature Group. ”
Ye Xuan nodded immediately, looked at Chen An commendatorily, and said: "Yes, that's right, the IPs are all from the Nine Arts Literature Group, and I created the Nine Arts Literature Group in order to have a source of my own adapted IP, otherwise, if you buy an IP to do it, it will cost tens of millions, or even hundreds of millions, and the gains outweigh the losses." ”
Everyone in the conference room nodded one after another, saying that what the boss Ye Xuan said was too right, and he really deserved to be the boss, and his eyes were different.
"But!"
Suddenly, Ye Xuan paused, and said with sharp eyes: "The IP is there, where is the result of our adaptation?"
Everyone was silent for a while, if there was one person who had a little confidence, it was probably Zhang Hao.
After all, Zhang Hao is the head and general manager of DreamWorks Animation Production Company, and the animated film "Dream Travel", adapted from the fairy tale IP of Jiuyi Literature Group, is a relatively successful example.
On the other hand, Xuanji Game Company and New Century Film and Television Company, they have not produced any popular works so far.
Xuanji Game Company has been running for a long time, and it has also produced a lot of mobile games and web games, but the response can only be said to be average, which is still an adaptation by borrowing many IP resources from the Nine Arts Literature Group.
It can be seen that Xuanji Game Company does not seem to have found the right breakthrough.
As for the New Century Film and Television Company, not to mention, its director Wang Zecai sharpened himself a few days ago, and until now the New Century Film and Television Company has not yet set up its first project.
That's why Ye Xuan held such a meeting.
"Let's talk about the Nine Arts Literature Group first. Ye Xuan set his sights on Gao Yishan, the editor-in-chief of the Nine Arts Literature Group.
Gao Yishan was the first person Ye Xuan fancied, so he bought the Nine Arts Literature Publishing House with confidence, and then created the Nine Arts Literature Group, and handed over the Nine Arts Literature Group to Gao Yishan for management and operation.
"Mr. Ye, if you have any instructions or instructions, or if there is something that our Nine Arts Literature Group is not doing well, please show me. Gao Yishan said to Ye Xuan very respectfully.
He can have today's wealth and status because of Ye Xuan's appreciation, when Ye Xuan invested 100 million yuan into the Jiuyi Literature Group, he forcibly pulled up the Jiuyi Literature Group.
It can be said that if it weren't for Ye Xuan's generous investment at the beginning, Jiuyi Literature Group would not have developed into today's scale, after all, without money, many things would be difficult to solve.
Ye Xuan looked at Gao Yishan and nodded slightly, and said with a smile: "Your Jiuyi Literature Group is still doing a very good job, but in terms of communicating with the downstream industry chain, you have to pave the way, because you are the source of IP, you have to keep an eye on the market, what type of IP, and in what time period is it popular, then you have to communicate with downstream games, film and television companies in a timely manner, so that they can grasp the market in a timely manner, and you can't be a headless fly, understand?"
Ye Xuan believes that one of the reasons why Xuanji Games has not been able to make popular games is that they have not grasped the hot market of the entertainment industry.
They produced web games and mobile games adapted from the Nine Arts Literature Group, but they couldn't grasp the hot market, so they couldn't make popular products.
After Gao Yishan heard this, he suddenly realized it, and immediately nodded and said: "Yes, what Mr. Ye said is right, our Jiuyi Literature Group can provide a precise market positioning for downstream game companies and film and television companies through the data analysis of network IP. ”
Ye Xuan nodded with satisfaction, and said with a smile: "That's right, if there are suitable adaptations, you have to communicate with them in time." ”
What Ye Xuan needs to tell these managers is that the development plan must be accurately positioned and accurately attacked, after all, spending money by himself is not to create a few companies to support lazy people.
"Okay, Mr. Ye, we will communicate with Editor-in-Chief Gao and them in a timely manner. At this time, Chen An of the Mystery Game finally spoke.
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