A few days later, when the leaflet for the opening of the new store was printed, Xia Wenjing read the content on the leaflet and looked for Zhou An.

"Xiao An, is your activity too big? You get such a big discount, can we still make a profit?"

At this time, it was four o'clock in the afternoon, and the work meal had not yet been eaten, and Xia Wenjing had just come to work in the store.

Zhou An was gnawing on sugarcane in front of the door, saying that the sugarcane in winter seemed to be very sweet, and it was very refreshing to gnaw, but it hurt his mouth a little.

Hearing this, Zhou An looked up at Xia Wenjing, and saw that her brows were furrowed, her expression was worried, and she was holding a leaflet in her hand that he had just brought back from the printing room this afternoon.

"It's okay, I know it in my heart, sister, you can rest assured!"

He smiled indifferently and looked relaxed.

Xia Wenjing couldn't rest assured, she shook the leaflet in her hand, and her voice was slightly raised, "What? It's okay to eat 50 get 30, eat 100 get 80, eat 200 get 200 free, your discount is about to reach 50 percent, do you have so much profit? You do this? Moreover, there are also drinks! Beer is all 50% off, liquor is 7% off, beer is okay to say, will liquor give you such a big discount? You let all your own profits! Don't you feel distressed at all?"

Xia Wenjing's voice was so loud that it had already attracted the side eyes of the left and right neighbors, as well as the pedestrians on the street.

"Gollum Gurgling ......"

Zhou An chewed the sugarcane casually, and waited until Xia Wenjing finished speaking, before he spit out the dregs in his mouth, licked the juice on his mouth, and looked a little helpless, "Sister, the event is only three days, what are you worried about? You haven't read the menu of the new store I got back with you today, have you? You go and see the prices of the dishes on it! Also, haven't you noticed? Although I gave a lot of discounts in this event, it was not a discount on the spot, but a coupon for people to use next time they came to eat."

Hehe, sister, you should think like this - maybe a table of guests finish eating today, and they don't plan to come back this month, but let's give him a coupon valid for this month's consumption, and the amount is still so large, so will he come this month? or not? If it's you, will you come?"

"This ......"

Xia Wenjing was a little moved.

Zhou An continued, "Hehe, sister, and ah, look at the amount of this discount, eat fifty get thirty, eat one hundred get eighty, eat two hundred get two hundred free, you said that when the guest ordered, when he found that the total price of the dishes he ordered was seventy or eighty, would he add one or two dishes for the sake of a larger coupon, and make up more than 100 yuan? Or, when the total amount of the order exceeds one hundred and fifteen, will he add dozens of yuan of dishes in order to get two hundred coupons?"

"This ......"

Xia Wenjing froze.

Zhou An: "Hehe, sister, the principle of discounting and gift-giving is almost the same! You should have experience in gift-giving, right? If you want the person receiving your gift to remember you and really appreciate your affection, it is not okay to give a light gift! Only when the gift sent exceeds the recipient's psychological expectations will it have the best effect.

The same is true for hotel discounts, the discount range is low, similar to other stores, what is the meaning? Guests will not be very moved, so we either do not discount, or the discount is larger, to break the customer's resistance, let them eat this time, and think about coming again this month.

In fact, this coupon event, although it is written on my leaflet that it is within three days of opening, in fact, I want to see the specific effect of this activity, if the effect is good, three days later, it is not impossible to consider giving coupons to guests like this.

So, sister, just put your heart back in your belly! I really know in my heart, oh, the menu of the new store is over there, you can go and see it?"

"This ...... Okay, I'll go check out the menu of your new store first!"

Xia Wenjing was a little big by Zhou An's words for a while, just by mental arithmetic, with her mathematical level, for a while, she couldn't figure out whether Zhou An could make more or less money in the long run.

Zhou An mentioned the menu of the new store twice, which aroused her curiosity.

"Well, let's go, let's go!"

Zhou An waved his finger and motioned for her to hurry up and look, while he himself lowered his head and bit a large piece of sugar cane, chewing it deliciously.

The purple sugarcane I bought on the side of the road today tastes amazing, not only is it sweet and sweet, but it is also moderately soft and hard, unlike some sugarcane hardness that can kill a person at once.

Xia Wenjing entered the store to see the menu of the new store, and outside the door, Zhou An was eating sugar cane, and at the same time, he was also thinking about whether he could maintain the high popularity of the new store if such a coupon activity continued?

Many laymen think that the profits of restaurants are high, and they can make a lot of money by doing it casually.

Otherwise, how can you call it a layman?

Judging from the pricing of the dishes and the cost of the ingredients, the profits of the restaurant are indeed high.

Because in a slightly decent restaurant, the price of finished dishes is at least three times the cost of raw materials, and the higher the grade of the restaurant, the greater the multiple.

For example, in 07, Zhou An was introduced by a friend to go to the special zone city where Grandpa Deng once drew a circle, and entered a five-star hotel to work as a laden worker for a few months.

Originally, at that time, he was already able to side dishes and even stir-fry vegetables in some small shops, and during that time, he went there just to see the kitchen of a five-star hotel, to see what the top chef is like, and how the kitchen of a five-star hotel works.

To put it simply, in those months, he used to give people lotus, just to improve his vision.

Otherwise, in a small shop, not to mention the status is much higher, and the salary is higher, why should he go to work as an apprentice for others?

As a result, when he got there, he really opened his eyes.

The five-star hotel does not talk about the price of other dishes, only the fritters sold between the pastries, 07 years, 5 yuan a piece, said big?

Say it's delicious?

Zhou An tried it once, and the taste was just like that, and it wasn't delicious, at least if he was asked to buy it, he would definitely think that the taste of the fritters was not worth 5 yuan.

It is much more beautiful than the ones sold at the stalls outside, whether it is the shape or the color of the fritters, it is really beautiful, compared with the fritters, the fritters sold outside are all unqualified defective products.

The topic is far away, let's get down to business.

The real profit of the hotel is actually not so high, because the larger the restaurant, in addition to the cost of raw materials, other expenses are the real big part of the cost.

For example, rent, such as staff salaries, such as water, electricity and gas, and business tax.

Not to mention rent, staff salaries and business taxes, just talk about the water, electricity and gas bills on the new store, Zhou An estimates that it will cost tens of thousands of dollars a month.

Thousands of dollars a month for electricity bills and thousands of dollars for gas bills are indispensable.

You must know that the electricity bill for opening a store is commercial electricity, and the price is much higher than that of residential electricity.

Zhou An is psychologically prepared that after the opening of the new store, the costs will definitely skyrocket.

If the business of the store cannot be stable for a long time, it is likely to be friends with him at a loss.

The pressure of survival or destruction was on him, and he couldn't help but use his brain to think of some tricks to attract popularity.

The large discount coupon is one of the various tricks he came up with.

At first glance, this margin may seem too large, but in reality, if it works well, the profit can be higher.

……

At the bar, Xia Wenjing had already finished reading the menu of the new store, and after reading it, she was even more puzzled, because she found that the pricing on the menu had not increased significantly, and several signature dishes even maintained the original price.

Is this really profitable?

She was dazed.