A few days ago, after the first episode of the comedian was broadcast, Lu Jinshan told Zhou Xing that five video websites had contacted him and wanted to buy broadcast rights, and the highest bid was 56 million. Pen ~ fun ~ pavilion www.biquge.info

Sure enough, the ratings of the replay the next day turned out to be higher than the premiere, directly breaking 2, allowing more viewers to see and like the show, and also allowing those companies with a keen sense of business to once again have a new assessment of the potential of comedians.

And the sky-high price of today's second bidding reflects this.

Based on these two blockbuster indicators, today's video sites have changed from the previous 'slamming the door', and the bidding is flying!

"100 million!" exclaimed a website representative.

As soon as these three words came out, there was not much shock in the audience, after all, they were all added step by step just now, just like boiling a frog in warm water, and the feeling was not so obvious.

But for these people on the stage, especially a few other people besides Zhou Xing, as industry veterans and Jiangnan Satellite TV insiders, they are extremely sensitive to this significant number.

Even, when they added it to nine thousand eight or nine thousand nine before, they were already nervously looking forward to this moment in their hearts!

Network broadcasting rights, 100 million!

Another sky-high price!

And...... It's not over yet.

After only a moment's pause, someone shouted again, "One hundred million and one million!"

"One hundred million and two million!" someone else shouted.

The call hasn't stopped until now.,There are only the last three left.,But the hesitation time is longer than before.,Obviously,It's basically reached their upper limit.,As for the other video sites,Without their strong strength,It's long ago stopped to watch the excitement.。

These three are naturally Qianxun Video, Youkan Video, and Kubo Video.

Needless to say, as the top Internet group in the country, Qianxun has countless products, especially instant messaging software, covering all Chinese netizens in the country and even in the world.

As its subsidiary, although Qianxun Video is not as professional as Youkan and Kubo, it is better than having deep pockets, and it has a strong backing like Qianxun YY, so it is naturally not worried about traffic.

As for Youkan video and Kubo video, although it is not as big as Qianxun in terms of scale, they specialize in video websites, and they are better in terms of the number of videos and user experience, and until now, these two websites have independently produced and invested in many film and television series and self-made variety shows, and the number of users should not be underestimated, and they belong to the top existence in the industry.

It is precisely because they have production experience in this area and professional producers that even if the comedian only aired one episode, the experienced professionals on their website had a hunch that the show would be very promising, and the initial price of 56 million was Youkan Video.

Of course, at that time, although Youkan Video offered 56 million, there was still room for bargaining with Jiangnan Satellite TV, and their upper limit at that time was about 65 million.

And after the rerun, seeing the greater potential of the comedians, their assessment maximum increased by another 30 points to 85 million.

In other words, before today, their bid limit was already 85 million.

But after learning that the supplementary bidding that had just been completed had continuously exploded sky-high prices, they took advantage of the temporary break to quickly contact the company, and the company immediately organized a temporary meeting of the directors of marketing and production, and finally decided to raise the upper limit by 30 points on the basis of 85 million to 110 million.

Of course, this is the price cap that the company gives to the person in charge of the site.

In fact, for this price, even with the current popularity of comedians, there is still a lot of risk, but they can't help but try their best to win it.

At the height of Youkan now, you can no longer only consider the immediate interests, but also consider the long-term, let me ask, if everything is considered cost and making money, and you are not willing to invest, how many popular dramas and variety shows can you win?

Netizens are very selective, if you look for this and that, do you think they will switch to other websites?

The rise of every Internet company has to go through a long period of burning money, and only by squeezing out and crushing other opponents, so that it can be like Qianxun's instant messaging and Qianlang's social platform, so that netizens can be the first to think of you as long as they have this demand, and then they can really enter the era of profitability.

Therefore, sometimes even if they lose money and make money, they have to have a part of the premium, especially for the kind of popular programs and dramas, the premium is higher, after all, it can attract many users, and many users are likely to register and recharge because of this show, and eventually convert into paying users, which is the future capital, and it cannot be measured by the current gains and losses.

It's not just Youkan,Kubo video is also like this,On the contrary, Qianxun video doesn't have so much pressure,It's best to shoot within the upper limit,It doesn't matter if you can't shoot,They users have。

Now seeing that the upper limit is approaching, Qin Youbo, the marketing director in charge of Youkan Video on the spot, gritted his teeth, called the general manager of the company, briefly explained the current situation, and then said: "Mr. Wang, I am also struggling to support Kubo, if I give up now, it will be a failure." ”

Wang Jin, the general manager on the other side of the phone, hesitated for a moment, and finally said: "You can directly call 110 million now, if Kubo still follows, you add another 10 million, if he still calls, then give up." ”

Wang Jin's meaning is to increase the original upper limit by another 10 million.

"Okay, Mr. Wang, I understand. ”

After hanging up the phone, Qin Youbo heard the director of Kubo shouting: "One hundred million and six million!"

Taking a deep breath, Qin Youbo shouted, "One hundred and ten million!"

"Wow!"

There was an uproar in the venue, and then there was a "buzz", and they all discussed in shock.

This price can be said to be a loss, even if the comedians' ratings can break 2.5 in the future, or even break 3 at the peak, they are likely to still lose money.

The cool broadcast director over there glanced at Qin Youbo, and his expression was also annoyed, it was obvious that he was also Alexander, and after hesitating for a moment, when Qian Zhiwei on the stage had already called "110 million for the second time", he finally gritted his teeth: "110 million 5 million!"

The audience was stunned, and their heads were clouded.

Good guy, at this time, I actually fought again, so bold!

And Qianxun has not been called twice, and has obviously given up, leaving only Youkan and Kubo.

And these two are obviously making the final sprint, it depends on who is more fierce!

Because of Wang Jin's instructions, after Kubo just shouted, Qin Youbo shouted again without thinking: "One hundred and twenty million!"

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Sorry, it's late, the second shift arrives, and the third shift is at five o'clock in the afternoon.