Chapter 650
"The whole promotion is so classic!"
"If you want to talk about the market, Ding Yi is indeed the first person in China. ”
"Huang Beibei is estimated to be crazy, originally calculated Ding Yi, and didn't want to directly make people have a set of serial punches, so he was directly stunned. ”
Countless people who followed the Great War of the Civil War made similar comments.
In particular, people in the electrical appliance industry have made a new assessment of Xinda and North Electric.
If the advantage of Cinda before was that it had abundant funds, and the model of the super flagship store was determined earlier, North Electric at least had the advantage of starting early and fighting harder.
But now, everyone has discovered a little more.
As the head of Huang Beibei and Ding Yi, the gap between the two is not at the same level at all.
In terms of popularity and net worth, Huang Beibei and Ding Yi are of course not at the same level, but Huang Beifang has been immersed in the electrical industry for more than ten years, while Ding Yi is a halfway monk, and it is not an emerging industry like the Internet......
Therefore, there were many people who had a wait-and-see attitude towards Ding Yi, who suddenly broke into the electrical market, but after this time, everyone understood that Ding Yi was able to get to this point today, which is indeed a manifestation of ability.
Even if he enters a new industry, Ding Yi can play quickly and prosperously!
In less than a year, Mingzhu suppressed the local veteran electrical appliance manufacturer Nanhui, and picked up the first northern electrical appliance in China in Beijing......
Invincible!
……
Huang Beibei's face was ugly, and Ding Yi's series of actions were like a slap, and all the slaps were slapped on his face.
My face is so swollen!
Previously, through panic buying, Ding Yi was forced to increase his inventory, increase his capital possession, and at the same time obtain a certain amount of floating profit......
At that time, he was so high-spirited and complacent.
Who would have thought that Ding Yi directly told Huang Beifang with a series of combination punches that the reason why Fuli is Fuli is Fuli is because there is no root.
Sure enough, after his combination of punches, that bit of floating profit has really become a passing cloud, and Huang Beifang has to consider how to sell those goods by himself and not become a backlog of goods.
Deputy General Manager Li Zhoutao looked at Huang Beibei, whose face was ugly, paused, and said stiffly, "Mr. Huang, why don't we also do similar activities." ”
As soon as he heard Li Zhoutao's proposal, Huang Beibei's stomach was already angry, and he immediately broke out, "I found that you can only follow the rhythm of others, right? ”
"What's the use of you!" Huang Beifang was furious, "Designing plans, distributing leaflets, attracting people's attention, to say the least, will delay for a few days, just a few days before the Spring Festival, it is almost a waste." And in the past few days, those who are interested in buying TVs have basically been attracted by Xinda, let's do it again, except for the reputation of a Handan toddler, what is the use?"
This feeling of following the rhythm of others is too bad.
If it really works, Huang Beifang will not refuse, the problem is that it is not realistic to do it now......
The consumption power of a region is limited, and Cinda has already overdrawn all the consumption power in the short term so many days in advance.
Similarly, this matter can be done by Xinda, but Northern Electric cannot keep up.
People's original inventory is about to be moved over by the northern electrical appliances, and they can directly carry out a new round of activities with the electrical appliance manufacturers, and clear the backlog by the way, so that the manufacturers can make more concessions, even if it is a few hundred yuan cheaper, it will not lose much.
And because of the low popularity of Xinda Electric, such a campaign is enough to recover the cost just for the publicity effect.
But what is the role of Northern Electric Appliances?
There is not much in the market, and there is a lot of inventory in the northern electrical appliances, so it is so likely that electrical manufacturers will make a new round of concessions?
The popularity of North Electric Appliances in the capital is high enough, and the publicity role has also been greatly reduced, and in this situation, the popularity of Xinda Electric Appliances cannot be suppressed!
In this way, they engage in similar activities, in addition to losing money, the effect is not great, and it will even reduce the loss pressure of Xinda Electric.
Hawkers, isn't this equivalent to North Electric helping Xinda Electric to pay part of the promotion costs?
Thinking of this, Huang Beibei wanted to vomit blood a little, and was even more dissatisfied with the employees below him, idiots, idiots, idiots, and would always fall behind Xinda.
What a desperate look!
……
Hu Wei looked at the report, and then said with a smile, "During the entire Spring Festival storm, I estimate that the loss will be about 50 million at most, and this is not counting the income from clearing up many backlogs of products in East China......"
To be honest, until now, Hu Wei really admires Ding Yi.
You must understand that it lost more than 20 million yuan in the first two days of opening, and there was not much loss at all when it engaged in such a big event later.
There is no way, for manufacturers, they can dispose of a batch of backlog products, and they can sell them when they give money, but when they come to Xinda, these things are also selling well, and the profits are quite good. By the way, the backlog in East China has almost been cleared, and there are suddenly hundreds of millions of more liquidity on the books.
Similarly, during the entire event, not only TV sales have risen sharply, but the sales of other categories have also increased a lot, which is similar to the usual small activities, and can even force some businesses to make profits, this part is still very profitable.
At such a price, it is worth it to gain a firm foothold in the capital and even in North China.
This is not only a matter of short-term commercial interests, but also of commercial prestige.
North Electric to East China, the base camp of Xinda Electric Appliances, even if it cooperates with Nanhui, a local veteran electrical appliance store in Mingzhu, is still looking for teeth in Mingzhu is beaten by Xinda, not to mention the provincial cities along the Yangtze River......
But what about Xinda Electric in the capital of the northern electrical base?
didn't rely on anyone, relying on his own ability alone, he directly gained a firm foothold in the base camp of competitors......
Can this represent the same business strength?
Can electrical manufacturers pay attention to this?
Obviously, this behavior, in addition to grabbing the market, will also make the balance in the hearts of electrical appliance manufacturers also begin to tilt towards Xinda Electric. The tilt of the balance will also allow Cinda Electric to occupy a greater advantage in the future competition.
Hearing Hu Wei's praise, Ding Yi smiled and said modestly, "That can only be said that the manufacturer is too face-saving, and the support is relatively large!"
“……”
Hu Wei looked at Ding Yi, who made a modest appearance, and was very underwhelmed.
This thing is done beautifully, and you should really be proud, and make these modests?
The point is that you are the humble person?
Anyway, in Hu Wei's heart, Ding Yi's modesty is not called modesty, it is called low-key pretending.
Thinking about it, Hu Wei couldn't help but complain, "If you want to say that you are awesome, you can not pretend to be so light-hearted?"
Ding Yi, "......"
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