Chapter 781: Channels are King

The chairmen of several car companies such as Modu are waiting for the news of Wu Bu's rise, and I heard that Wu Bu rose today to talk to Wang Hao'an, which is definitely good news.

They all feel that Wang Haoan has disrupted the original market order and disrupted the planning of the political axe, so he should be sanctioned.

What about the richest man in China, in front of the political axe, he has to shrink obediently.

But the next day, they did not receive any news of the closure of Jili Automobile or Wang Haoan's Automobile Industry Technology Development Co., Ltd.

Both companies are operating normally, and the sales of Geely cars are still so good that even the arrogant advertising slogans have not been replaced.

Could it be that Wang Haoan withstood the pressure of Wu Bu's rise? How is this possible?

Someone cautiously inquired and brought back bad news. Wu Buzheng not only did not order restrictions on the development of those two companies, but also asked his subordinates to study how to support them.

They don't think about this at all!

……

"Mr. Wang, are you saying that the political axe will increase its support for us? It can even be the same as that of state-owned enterprises?" Li Dafu couldn't believe it, did they have such a high status?

In addition to the political axe of Zhejiang Province before, no one supported them Jili Automobile, and even in the magic capital, Beijing and other regions, it will be restricted, but now not only the restrictions are gone, but also support, how did Wang Haoan do it? !

"Yes, we are also car companies, other state-owned enterprises, joint ventures are also car companies, of course, the political axe must be treated equally, we can't say that our private enterprises are one grade lower than other enterprises, right?"

"What's more, we didn't ask for a penny of political axes, we relied on independent research and development, and we have done it now, and we have also exported, which has greatly boosted everyone's confidence. ”

"And the political axe also needs private enterprises like us to remind those state-owned enterprises and joint ventures that they are irreplaceable, and don't think that they can sit back and relax. ”

"I've heard a story about fishermen who go out to sea to catch fish and come back with fish that are always dead in the pond and can't sell for a price. Later, a fisherman came up with a way to throw a catfish in the fish pond, and under the chase of the catfish, the fish swam desperately, and after reaching the shore, they were still alive. And we may be treated as this catfish of harmony by the political axe. ”

Li Dafu was stunned for a moment, and asked weakly: "Mr. Wang, isn't the catfish a freshwater fish?

Wang Haoan: "......"

Why didn't I think about it? Could it be that I remembered it wrong, or was there something wrong with the story in the first place?

"Ahem, don't worry about these details, just understand what I mean, maybe fishing in the lake or in the river. That one...... How is the retail situation this month, and the advertising effect has risen, right?" Wang Haoan quickly diverted the topic.

"Not bad, the sales of more than a dozen 4S stores have exceeded expectations, and everyone recognizes our new Geely, from the outside, it is no worse than those hundreds of thousands of cars. ”

As for the performance and interior decoration of the car, there is still a bit of a gap with those cars, but the price gap is even greater. Those cars are hundreds of thousands, and this one is less than 80,000 yuan, and you get what you pay for.

This also made many people who wanted to buy a car before, but didn't have so much money, made up their minds, cheap is also a car, much better than a motorcycle or something.

The rise in sales of Jili automobiles has led to a decline in the sales of low-end cars of several domestic car companies. Although this year's political axe also urged major banks to vigorously promote the car loan business, more people still buy mid-range cars, and few loans to buy low-end cars.

Just like taking out a loan to buy a house, Chinese people are not so accustomed to loans, and even the use rate of credit cards is far less than that of the United States.

But with the development of the times, Chinese people will slowly get used to taking out loans to buy houses, because many places really can't afford to pay the full amount. It will become normal to take out a loan to buy a car, and there are even loans to buy a mobile phone.

However, those will only happen in the future, and now more people are still used to buying cars in full, and if they don't have enough money, they will buy second-hand ones, or simply save some more.

At this time, if there is a new car with a similar price and performance as other used cars, it will naturally be liked by many people who do not have enough money.

What's more, this car has also been exported to Europe, and the quality is also trustworthy, and people who buy it are more assured.

"The new production line has been put into operation, and our production will be doubled, so we will also increase our sales efforts, and we can't all count on big orders for taxis. Wang Haoan reminded.

More than 40,000 taxis have been ordered out in China and supplied in batches, and more than 3,100 have also been ordered out in foreign markets, which means that tens of thousands of taxis must be sold in the mainland market, otherwise there will be a backlog of products.

According to the current retail strength, it is far from enough, the main reason is that the number of 4S stores is too small, not to mention covering the whole country, which is less than the number of sellers in a province of many brands.

Geely started too late, and the sales channels were not well established or poor. Fortunately, with the effect of advertising, many people have come to consult and want to act as an agent for the sales of Geely Motors.

"We are already in contact with some agents, focusing on the development of provincial capitals first, and then those big cities with a population of more than 5 million, and plan to increase the number of 4S stores to 50 this year and more than 100 next year. ”

Li Dafu thought very clearly, step by step, steady and rapid development.

"Not enough. Wang Haoan shook his head, "This speed is far inferior to other domestic cars." The conditions can be appropriately reduced, and the sales network should be established more quickly. ”

"Only with more sales channels can our products expand faster, attract more consumers to buy, make more money, and have more money to expand production capacity. ”

"Sales channels are now the top priority of Jili Automobile, while recruiting agents, while independently expanding the number of 4S stores, at least to ensure that each province and directly under the central government ~~~ city has a direct store, convenient to communicate with agents. ”

If those agents do something that harms the interests of Geely Automobile, it can also be solved faster. It is also necessary to have that directly managed store as a logistics transit point.

"Then I'll do my best to maximize the number of sales channels. Mr. Wang, please communicate with the Technology R&D Center about something, this is used as a taxi, so it will definitely affect retail, is it to make some changes to the style of retail, so as to attract consumers?"

"Not for the time being, the body of the taxi is painted, and more people pay attention to the color than the model style. As for the new model, there is no rush for this, there will definitely be one next year. ”