Chapter 878: Willingness
Summer nodded, still satisfied with the amount of this reward. Pen ~ fun ~ pavilion www.biquge.info
ATV producers have a monthly salary of about 40,000 Hong Kong dollars, so even the bonus of 50% of the ratings is already twice the monthly salary. If you reach more than 90% of the ratings, you can get ten times the monthly salary reward. I believe that it is a great encouragement for them.
ATV needs about thirty-six TV series a year, twenty episodes each, and two episodes per night. Even if the highest prize is calculated, each TV series rewards 600,000 Hong Kong dollars, but it only needs more than 20 million Hong Kong dollars.
And ATV's advertising revenue in the second half of last year was 270 million Hong Kong dollars, so taking out 10 million or 20 million Hong Kong dollars as a reward is just sprinkling water and can afford to spend.
"Well, this amount is still good, but I still have two mysteries in my heart that have not been solved. Summer stretched out two fingers and said, "First, how does this reward and punishment system promote innovation? In terms of ratings, heroes are more willing to continue filming sequels in order to avoid losing their rewards, so as to be safe, and second, those who win stars get ratings." If they compete to use popular stars to make dramas in pursuit of ratings, what will happen to newcomers and old people who are half-red but not black? What if popular stars make too many films and are so tired that they are going to die?"
Zhou Liang Shuyi nodded, "I have thought of a solution to the first problem." If a sequel is filmed, the reward is halved. In this way, if they want to get a higher reward, they can only go to make a new film. ”
"I haven't thought about the second question yet, I'm sorry, Mr. Xia, it's me who didn't think it through. Zhou Liang Shuyi waved her hand again.
Summer smiled slightly, "This method is a good idea, but it is still not thoughtful. If you solve it according to your plan, you will face a new problem. It's an episode that could have been filmed as a sequel, but because the reward was halved, everyone was reluctant to shoot it, resulting in a waste of story resources. ”
Unit dramas such as "No. 1 Imperial Court", "Sister Tuogun", "Criminal Investigation Files", "Forensic Pioneer" and other unit dramas are relatively easy to shoot sequels. Because its story is divided into one unit at a time, as long as there is a new story, you can continue to shoot. If only one of these dramas is filmed, and the follow-up will not be filmed, it will be a waste of such a good IP.
Zhou Liang Shuyi couldn't help but be stunned when she heard Xia say this, and then scratched her head. Summer is indeed on the point, if everyone is going to make new dramas in order to get higher bonuses. No one is willing to touch that valuable old drama, which is indeed a problem.
……
"Mr. Xia, I'll take it back and think about it with my colleagues. Zhou Liang Shuyi said.
Summer waved her hand, "Don't bother anymore." Discussions go on and on, and I don't know how long it will take to figure out how to crack it. In that case, everything will be delayed. Well, I'll come up with an idea. ”
"Of course, Mr. Xia, please say. When Zhou Liang Shuyi heard this, she smiled happily.
In fact, she had long wanted to ask for advice from Summer, but she was afraid of being taught a lesson by him, saying that the company couldn't leave him, so she didn't dare to speak. Now I was really overjoyed to see him take the initiative to make a suggestion.
This person has always been wise and wise, and countless problems have been solved in front of him, and this time he will definitely help him solve this problem.
"In this way, if a sequel is filmed, the starting point of the reward will not start with fifty percent of the ratings, but from the average ratings of the previous episode. In this way, unless he is sure that he will shoot better than the previous work, he should not shoot it, so as not to continue the mink. Summer suggested.
When Zhou Liang Shuyi heard this, her eyes suddenly lit up. It was a much more clever idea than she had come up with before. In this way, the quality of the sequel can be guaranteed, and no one will take advantage of the loopholes and cheat money with the fame of the previous work.
"In addition, the average rating of the episodes filming sequels must be at least fifty percent, otherwise there is no need to make sequels. Summer added, "Also, for dramas with ratings of more than 70%, double the rewards, don't discourage everyone, and cause the dilemma that the hotter the episodes, the more no one touches them." ”
Only popular IPs have the value of developing sequels. If the ratings do not meet the basic requirements of fifty percent, that is, a mediocre drama, there is no need to make a sequel, wasting resources in vain.
In addition, if a sequel is filmed, it would be good to maintain the original ratings, but it is basically difficult to surpass the previous work.
In the second half of last year, ATV only had four dramas such as "Ninety-Five Supreme", "Xun Qin", "Criminal Investigation Files" and "Bao Qingtian" with ratings of more than eighty percent, which shows that the number of good dramas is still very limited.
Since it is difficult to surpass the original ratings, it is naturally impossible to talk about rewards, and naturally no one dares to make a sequel. As a result, the more popular the series, the less people want to make a sequel. Of course, this is not what the summer wants, so if the reward is doubled, I believe it will solve the problem.
Zhou Liang Shuyi nodded, feeling that Xia was really thoughtful, and noticed a little loophole, "Mr. Xia, you are really a genius and a good eye." ”
……
"Okay, let's talk about the second question. In order to ensure the health of the artists and also ensure the filming progress of the series, I recommend that the artists have at least 12 hours of rest every two days. Summer thought about it again.
In the entertainment industry, all-night filming is not uncommon. Especially in the Hong Kong entertainment industry, because of the fierce competition, the phenomenon of overtime work is even more common.
Like himself, he has the experience of three days and three nights without rest. And Zheng Shaoqiu, in order to shoot "Chu Liuxiang", did not take a serious break for ten days and ten nights, to the point that he could fall asleep while standing. After filming that drama, he was sent directly to the hospital, and he was tired of liver disease.
This is so mainly because TV entertainers are not worth much. Even first-line TV stars like Liu Dehua and Huang Rihua have a monthly salary of only a few thousand Hong Kong dollars, which is only equivalent to the white-collar class outside. Since it's worthless, and it's a long-term contract, it's natural to use it to death, and I can't wait to use it up every minute.
In the previous life, the artists of TVB TV had long working hours, low salaries, and few benefits, but they were well known. Such a harsh working environment has also led to the continuous exodus of wireless' employees, and the young masters and Hua Dan have all jumped ship, and even the producers and screenwriters have also left a lot, and in the end, only a group of veterans and a group of newcomers are left to support the scene.
This has also led to a serious decline in the quality of wireless dramas, not to mention that compared with well-made American dramas, even compared with Korean dramas and mainland dramas, they no longer occupy any advantage.
It is knowing these drawbacks that summer will not be as unsightly as wireless. Not only to increase the wages of employees, but also to improve the treatment of employees. The so-called willingness, willingness, if you are not willing, how can you get it! If you are willing to pay, you will have a high return.
……
"Twelve hours off every two days?!" Zhou Liang Shuyi was stunned, "Mr. Xia, will you treat them too favorably? They shoot up to three or four films a year, and the rest of the time is spent resting, and we have to pay them. During working hours, you have to enjoy so many preferential treatments, which is too cool. ”
"That's not how you think about it. If that's what you say. The factory recruited workers and promised to provide three meals a day, but it turned out that they would eat breakfast, lunch and dinner together in the morning, and they didn't have to eat for the rest of the day. Is this possible?" said Summer, waving his hand, "When you work, you must ensure that the artist has a break. ”
"Outside of work, if you feel that they are too idle and the white-collar salary is not happy, you can arrange various jobs for artists. For example, making movies, commercials, taking photos, releasing records, doing commercial performances, and so on. Xia said, "Don't forget, in addition to being a TV station, our ATV is also the largest brokerage company in Hong Kong." We have so many stars, if we make detailed arrangements, the money we earn will not be less than the advertising revenue. ”
Hong Kong is now the most developed entertainment place in Greater China, and even Taiwan and Singapore have to bow down. Hong Kong celebrities are also quite popular in Greater China, and they can go to various places to show off and make a fortune.
For example, Chen Baixiang once said that when the business failed, he used the name of his wife Huang Xingxiu to sing on stage in Nanyang. Just sings two songs, one "Thousands of Rivers, Thousands of Mountains" (the theme song of "Dragon Babu", in which Huang Xingxiu plays Ah Zhu and Zhong Ling. ), a song "Chu Liuxiang" (in which Huang Xingxiu played Gong Nanyan), made a lot of money.
And now is the golden age of Hong Kong film development, with nearly 100 films being made a year. ATV stars are popular, and the salary is not high, with such an excellent cost performance, they are naturally not afraid that no one will invite them. In addition, borrowing Nanyang and Taiwan to film, shoot commercials, release records, etc., is also a good way to make money.
ATV stars have signed contracts with the company, and the company can also take a cut of their income. Although the commission cannot be too high, at most hundreds of thousands of Hong Kong dollars, but the so-called trickle of water and long-term operation, good business still makes a lot of money.
Zhou Liang Shuyi heard Xia say this, and she also felt that it made sense, and nodded.
"Mr. Xia really woke up the dreamer with a word, I ignored this part before and didn't take care of it well. But I won't anymore. She honestly admitted her mistake.
Summer smiled slightly, "ATV stars were not well-known before, and it should be that they can't go out." But now ATV is different from the past, our ATV stars can go out with their chests held high, and I believe it will be very popular. ”
"Yes. Zhou Liang Shuyi smiled.
"Also, how are you going to raise new people?" asked Summer again. (To be continued.) )