"The Great Flood" has become a dark horse at the box office, and the main theme movie is making a comeback!" is the headline of "New Yanjing News".

"The box office of "The Great Flood" exceeded 30 million, and the social response was extremely enthusiastic. "That's the headline of "Nandu".

After being on the news series, the box office of "The Great Flood" has an explosive growth, from the previous 10 million to the previous 10 million, from the beginning of the new year to the eighth day of the Spring Festival, the box office directly became 37 million!

The number of group charters that I thought would not appear began to increase. There is no way for schools to organize students to watch, but enterprises and institutions can organize employees to watch it, which is a welfare before the Chinese New Year.

If you want to say that this group charter is good and bad, the good thing is that there are more tickets sold, which doesn't need to say anything, but this ticket price is much lower. At this time, the group tickets are more expensive, and the most expensive ones will not exceed five yuan!

But fortunately, small profits are quick turnover, at least the number of moviegoers is quite large, at least an increase of more than one million. Anyway, there has been a net increase of more than 25 million in more than two weeks, which is definitely a super dark horse in the Chinese New Year file, with a box office of 37 million is only less than the more than 40 million in "See You or Leave", ranking second, and for a while, the name Wu Xiang has a high exposure in the Chinese film and television circle.

"There are no tall protagonists, no high-level people shouting slogans, and there are no wise decisions and decisive commands, there are just heroes, heroes close to our ordinary people, and their heroic deeds, this is the direct impression that "The Great Flood" gives me, and it is also her most unique place. This is what the famous film critic Jiang Xiaoyu said when he was on the movie channel program.

The film critic's comments alone are not enough, Wu Xiang probably never dreamed that "People's Daily" would make an editorial.

"What kind of main theme movie do the people need!"

It's really a fire, a fire!

It's just that Wu Xiang didn't pay attention to these things at this time, he is now back in the capital, and he runs to Han Sanping without anything, what he has to do is to study the current domestic film market.

As far as the current domestic filmmakers are concerned, they basically know that there is a New Year file, which is still because Hong Kong films made a lot of money in China before they realized that they should defend this battlefield, and the big brother Long's "Red Fan District" won 95 million box office in the New Year file, which made countless domestic filmmakers leave a hala. And in fact, what really has to be done is from the end of 97, that is to say, it is only a year to really value this New Year.

It is true that there are some hindsights, and they have paid a lot of tuition, but domestic filmmakers can be regarded as learning the operation of commercial films, the representative figure is Feng Xiaogang and his team, "Party A and Party B", "See You or Leave" have achieved quite good box office, but not everyone does it.

Let's just say that the third place in the Lunar New Year file this time is "Nothing to Do and Steal Fun", this is Feng Gong's amateur work of cross talk, but the reputation is quite good, and the response from the masses from all walks of life is quite good, but this is not a commercial film, and her publicity is not enough, so the final box office is only 9 million.

9 million is the third place, but "Nothing to Do and Steal Fun" is still a lucky one, at least it also won more than 9 million box office, which made Feng Gong, who was originally a low-cost production, naturally happy, but some people are not so lucky, such as Zhao Bensan's Uncle Zhao's "Director of Men and Women" and Teacher Chen Peisi's "Three and a Half Heroes".

From the point of view of word of mouth, the film "Director of Men and Women" is still quite good, how bad can the combination of Song Dandan and Uncle Zhao be? Plus there is also Teacher Fan, the jokes are one after another, but it's a pity that the original investment of four million, the box office is less than this amount, let alone the money in hand.

Compared with "Director of Men and Women", "Three and a Half Heroes" will lose even worse, this movie was originally scheduled to be released at the end of 98, because there were too many opponents at that time, it was changed in the scheduling and moved to the beginning of 99, so it was weaker in public opinion. Because Chen Peisi was quite high-profile before, he challenged "See You or Leave" and "Director of Men and Women", but as soon as this schedule changed, it immediately made people feel as if he was afraid.

Sometimes people just fight for that breath, and the same is true of the film, and the change of this schedule directly leads to the disadvantage of publicity. But this story is not over, the response after the release of "Three and a Half Heroes" is not bad, and there are more than 200,000 box office per day, which is not bad, but just a week later, this film can not be found in major cities, and it has been scheduled to be released in some suburbs or villages.

Chen Peisi's investment in this movie is not small, and the cast includes stars from both sides of the Taiwan Strait, which is definitely a strong lineup in the late 90s. But because of scheduling problems, this film only won more than 1.7 million at the box office, and there was no return.

Why is the schedule so unpopular with the bald sketch king? It's very simple, because Chen Peisi can't stand some of the practices of the movie theater!

The word 'stealing the box office' was often used in later generations to steal the box office of a movie released at the same time, but at this time, it is talking about the movie theater concealing the box office!

Will the cinema hide the box office? steal from themselves? No kidding?

No kidding, that's what they did. Because in this era, supervision is still relatively lacking, not to mention the Internet, computers are still luxury goods, and many theaters are not supervised at all, and many even say that they are state-run, but they are actually contracted by individuals. So, since the box office of a film has to be distributed to others, theater companies and investors, if I only report 50 yuan of 100 yuan at the box office, then the remaining 50 yuan will be my own?

It's very simple, it's easy, you can make money at almost no cost, and you don't break the law, just a statistical error can explain everything, there are so many movie theaters in the country, you can't catch it.

And the reason why "Three and a Half Heroes" is scheduled so poorly is because Mr. Chen Peisi fired at the theater when he was interviewed in public, and what he said was, 'It's obviously a full movie theater, I quietly went to see it in person, but the movie theater insisted that the attendance rate was less than 50%, is it not angry?'

Mr. Chen is a fast man, but the direct result of this is that he will not give you face in the scheduling, and he will not be in the big city, so he will directly throw you to a corner at the junction of urban and rural areas.

After listening to these stories, Wu Xiang sighed a lot, it seems that he is really a lucky person. Han Sanping told him that the theater of the film "The Great Flood" has done a very solid job this time, because this film is about flood relief, and many people are really embarrassed to hide it and not report it. In fact, the theater can't be completely blamed for this, their business is not good, and they can only use this trick after years of losses.

However, as a reborn person, Wu Xiang immediately thought of a lot, just talking about Xing Ye's "Journey to the West", many people said that this film became popular because of pirated VCD, and it became popular because college students like to watch it. When this film was released, the box office was extremely bleak, there were only 5 million in the country, and many people scolded them after watching it.

But Wu Xiang himself clearly remembered that he watched this film when it was released in Shencheng, not to mention anything else, the scene he watched was definitely full, and even the aisles of the theater were full of people, and everyone didn't scold, because they all had no time to laugh.

The market is such a market, Wu Xiang's "The Great Flood" can achieve such results as it is now, it seems to be smooth, but in fact, it is like walking on thin ice, the thrilling degree of it, Wu Xiang, who has no heart and lungs, has no feeling, which is really strange enough.

It can only be said that Wu Xiang made a correct movie at the right time, met a lot of people who helped him, and answered that sentence, and received a lot of help......