Chapter 658: Inspiration
Wutong Lane was banned, and diners who were used to going to Wutong Lane to consume would naturally be shunted to other places.
In the next period of time, Zhou An obviously felt that the business of his three branches in Liugu City had increased to varying degrees.
At this time, it is the end of December, the weather is getting colder and colder, and according to the experience of previous years, his crayfish business will inevitably become weaker and weaker this season.
But because Wutong Lane has become history, under the diversion of many diners, the business of his three branches has risen against the market.
Among them, the business of his branch in Longma Lane has risen most significantly against the market.
The branch of Xinbai Commercial Street followed the second, and the third branch in Binjiang District Food City saw the smallest increase.
The reason is not difficult to analyze, it is nothing more than because Longma Lane is the closest to Wutong Lane, the second distance of Xinbai Commercial Street, and the farthest food city in Binjiang District.
Compared with the three branches under his personal name, in fact, Xinzhuang Weiyuan, which he shares with Shen Jinke, Zhi and others, has recently seen the most obvious increase in turnover, with an increase of almost 30 or 40 percent.
The reasons for this can also be analyzed by Zhou An.
It's nothing more than because Xinzhuang Weiyuan focuses on lunch and dinner, unlike his three crayfish branches, which focus on supper and don't do lunch.
And this season, as the weather gets colder and colder, there are fewer and fewer foodies who come out at night, but the number of diners who come out to consume during the day is quite considerable.
Noticing this situation, in the quilt in the early morning of one day, Qu Yanyang put his face against Zhou An's chest, and suggested with his eyes closed: "Anzi, have you ever thought about adjusting the business hours of several of our branches? Now in the second half of the night, there are obviously a lot fewer people who come out for supper, if we tilt the business hours forward a few times, start from lunch, like your Zhuangweiyuan, close at about 9 o'clock in the evening, you say that, can the business of our branches be better?"
"Adjust business hours?"
Zhou An was thoughtful.
Qu Yanyang: "Well, why don't you think about it?"
"Okay, I'll think about it!"
Qu Yanyang just casually made a suggestion, but in the next few days, Zhou An was really thinking about this suggestion.
He was a little hesitant.
Because he can foresee both the benefits and disadvantages of adjusting business hours.
The benefits are clear – once the opening hours are moved forward a few times, because there are more diners during the day than in the second half of the night, the turnover of his three branches will inevitably increase by a cut.
This is a visible benefit.
But there are drawbacks!
- Once diners get used to such business hours, then when the crayfish season arrives next year, if he changes the business hours, many diners who are used to his 9 p.m. closure here may first think of other restaurants if they want to eat crayfish or something in the middle of the night.
One is the visible benefit, the other is the disadvantage that will only show up after the arrival of the crayfish season next year, and it is the disadvantage of uncertain size.
For several days, Zhou An was undecided and couldn't make up his mind.
After hesitating for a few days, he suddenly had a flash of inspiration and an idea to get the best of both worlds: implement two shifts.
Just like the working hours of workers on the assembly line in a factory, one group of people works from what time to what time, and another group of people work from what time to what time, and the two groups of employees are staggered in and out of work.
As soon as this inspiration flashed through his mind, he grabbed it.
Then the more I think about it, the more feasible it becomes.
Now is the off-season for crayfish, isn't the business in the second half of the night very light?
It is meaningless for all the employees to stay up until more than one o'clock in the morning before leaving work! Not to talk about the work of the staff also consumes everyone's fighting spirit.
Why not move half of your employees to and from work a few times earlier?
As a result, half of the chefs and waiters are able to take care of the lunch business in the store, and the other half are the chefs and waiters who are responsible for the business in the second half of the night.
The best part is that every night from 4:30 to 9:30 in the evening during the peak business period, two groups of cooks and waiters are all on duty, which does not affect the speed of serving and the quality of service during the peak period every day.
And if you arrange it this way, not only will the lunch business be done, but there will be no negative impact when the crayfish season arrives next year.
Zhou An thought about this idea several times in his mind, but he didn't find any drawbacks, which were beneficial and harmless!
So, he communicated this decision that night.
Not only the three branches in the city, but also the old store located in Yinma County Food Street, he also conveyed this decision to his cousin Xia Wenjing and head chef Chen Fayin by phone.
When he conveyed this decision, he was a little annoyed that he hadn't thought of such a simple solution until now.
If he had thought of it a year earlier, his winter profits would have been even higher.
You must know that at the beginning, in order to make his store's business as low as possible in winter, he also developed a takeaway business and launched new dishes such as pig-killing dishes.
If he could have thought of this idea earlier, it would have been much easier for him to achieve the goal of not losing money in the off-season of crayfish.
As for now?
I can only comfort myself - it's not too late to make amends.
When he communicated this decision, he had already decided in his heart that if the effect was good, he would rather increase the number of waiters and chefs during the peak season of the crayfish business next year, and not adjust back to the original business hours.
He thought it was a possibility.
If he is still just opening a store in Yinma County Food Street, then it may not make much sense for him to adjust his business hours so much.
Because Yinma County is a small place after all, the source of customers for Yinma County Food Street is limited after all.
There are not many diners who go to the food street to eat at noon in Yinma County, so there are many shops on that street that do not do lunch business, and everyone prefers supper in the second half of the night to lunch.
This is determined by the dining habits of diners in Yinma County.
But now he has three branches in Rokutani.
And the restaurant city of Liugu City is different from the restaurant city of Yinma County, and there are many more diners for lunch here than in Yinma County.
Many of them are tourists from the following towns and counties, and these people come to the city for shopping, play, or other purposes, and they generally rush to the city in the morning, and lunch must be solved by going to the major leak shops.
Before Wutong Lane, the hottest time for business was actually during the day.
At night, although the business of Wutong Lane is still very prosperous, it is actually dwarfed by the huge traffic during the day.
Nowadays, Wutong Lane has become history, so how to solve the problem of tourists from the towns and counties below who come to the city for lunch?
Shouldn't it be diverted to Xinbai Commercial Street, Longma Lane, and Binjiang District Food City?