Chapter 656: Market Plan

In March, the Three Hundred Six Company launched the Legend ......

Due to the current environment, the market is indeed not very good, and it has a first-mover advantage.

That's right, in March of two thousand years, the first graphic RPG game in China, King of Kings, was not launched. As for UO, there is a server, but it's only a private server, and it doesn't have any influence at all.

On the contrary, the paradise launched in 98 is still a bit influential.

As for the domestic millennium, Red Moon and other games that had a certain influence before the legend, they are not developed at all now......

For example, the millennium was developed by the previously acquired Altos, and now it is in the process of being developed!

Similarly, IR2 is also under development, for these developments, Ding Yi did not participate in them, but just told them not to rush when developing, and try to avoid bugs.

In fact, with Ding Yi's explanation, I believe that Altos has been able to make IR2 more perfect.

It is necessary to understand that the former Altos has always been in a state of lack of funds, so it is natural to rush to work, but after Ding Yi's acquisition, it not only provided funds, but also relaxed the time.

It is undeniable that the current Korean games are indeed a lot ahead of China, but there is also a problem, the homogenization is very serious, and it is basically a set of ......

However, in the early days of online gaming, these were not problems.

There are few games, and it's a homogeneous fart.

When 306 Company launched Legend, Ding Yi also basically completed the initial integration of several companies in Shuicheng, and at the same time adjusted the product direction.

The research and development of blue classics focuses on the mid-to-high-end, and the price is around 100. This is not a low price in 2,000 years, you must know that the current Moutai is only more than 200 bottles.

Ding Yi's pricing strategy really worries the people over there!

You must know that Yanghe Daqu was only a few dollars a bottle before, and the new product has risen tenfold, which really makes people feel very empty.

Can there be sales?

Many people feel that Ding Yi is really crazy.

In this regard, Ding Yi only pouted, these people don't know what is called a market gap......

For example, if it is a little more high-end, with the heritage of Yanghe, I want to work with Moutai and Wuliangye for a while, it is basically impossible, if it is less than 50 yuan, because the profit is too low, plus the cost of various local protection and transportation in these years, all places are basically the world of local wineries.

There is a considerable shortage of liquor with a unique 100-yuan stall, and there is no brand that is known nationwide......

In the past year, people who have chosen this grade of wine must have a certain importance for face, and they are heartbroken about the price of Moutai and Wuliangye. And the core pain point of this price is that the general popularity is not high, and many people don't know it at all.

If the blue classic can do this well, it can completely break out of a different sky.

It's easy to do that......

Let's not say that there are still very few soft types now, once it is launched, it will be the fashion vane of liquor, just say that Yanghe Daqu has entered the eight famous liquors in several selections, and it is ranked alongside Moutai and Wuliangye in this selection.

When the time comes, it will be good to catch the two and touch the porcelain, and then the high-end image of the two will raise themselves.

Hearing Ding Yi's idea, Zhu Hongxia could only feel that Ding Yi's move was really a bit yin, and couldn't help laughing, "Touch porcelain!"

Isn't this really a touch of porcelain?

Compared with Moutai, Wuliangye's fame, if the two are porcelain, Yanghe is just stone.

Bump, whoever is afraid of whom, is not afraid of counterattack.

Thinking about it, Zhu Hongxia couldn't help but shake her head, "Your trick really makes the two of them helpless!"

Ding Yi smiled, very obscene, "That must be!"

If you go up and rub it hard, what can they do?

These two families are not women, so there is also a charge of indecency, but the reputation is stubborn, and the law can't control it.

Do you have the ability to say that Yanghe is not the eight famous wines evaluated, or they do not recognize their eight famous wines?

Since these can't be denied, then fight for publicity, can they still fight with simple holding for publicity?

At present, the relationship between simple holding and various media cannot be compared with the two at all.

It's just a relationship with CCTV, and simple holding is really better than Biaowang Enterprise. It's just CCTV, the wind vane has at least hundreds of millions of advertising dollars a year, and the reason why it doesn't win the bid is mainly for the different customers.

The main market positioning of the wind vane is young and fashionable, and there is no overlap with the time period of the standard king, do you expect these young and fashionable hipsters to watch the news network and see the weather forecast?

Major variety shows, youth idol TV dramas, and other programs are the purpose of the vane market.

But liquor is different, especially the blue classic, the main market target is relatively successful men over middle-aged, and these people don't watch too much when they watch the news.

Especially a few seconds before the news broadcast starts, many people will see it.

Just like the advertising slogan "National Liquor Moutai ...... for you", how much business has Moutai helped to pull in?

Of course, no matter how thick-skinned Ding is, he can't promote Yanghe as a national liquor, it is Moutai, that is, he will take his face hard!

When was Moutai the national liquor?

The state banquet is the state wine, and the women who have slept are all daughters-in-law.

Are you kidding!

Who hasn't been on the eight famous wines, yes, Yanghe has also been on it.

However, famous wine can still be called, and when the time comes, the standard king in the back, plus the time in front of the simulcast, it will be difficult to open the market.

Zhu Hongxia agrees with Ding Yi's whole plan, but now only the two of them can know about it, and it cannot be spread, so as not to be destroyed.

Zhu Hongxia, who has the bottom in her heart, really admires Ding Yi's ability to do the market.

In her nearly 50 years, she has never seen anyone with this kind of ability to control the market.

Thinking about it, Zhu Hongxia said, "Don't worry, I will put a few wine companies in order this year!"

With the bottom in her heart, Zhu Hongxia will naturally act vigorously if she integrates several wineries, and she can't delay the outbreak period next year.

That's right, even if these are just Ding Yi's plans now, and no actual actions have begun to tender, Zhu Hongxia has already determined that next year's Yanghe will usher in a big explosion of the market.

No matter how much confidence Zhu Hongxia has, the weather vane, Xuanyuan Investment, Guzhong and other aspects have verified Ding Yi's ability countless times.

Seeing that Zhu Hongxia had made up her mind, Ding Yi understood that his communication was not in vain, so he smiled and said, "Okay, I'll leave it to you here, I'm going to rush to the provincial capital in the next two days, and Wang Jianxin has already urged me several times on the side of Taihai Pharmaceutical." ”

The management of Taihai Pharmaceutical struggled desperately before, and after being hit hard by Wang Jianxin several times, after the Spring Festival, it basically fell into calm.

In mid-February, the entire restructuring plan was completely formed, which basically reflected Wang Jianxin's will.