Chapter 118.9 Opening a Western Restaurant in Huajing
Wudaokou is not the center of the universe now, it is not even the center of Huajing.
Huajing is not big at this time, there is no domineering awe-inspiring road to the seventh ring road after repairing the sixth ring road, its prosperous radius is only limited to the third ring road, and it is basically a suburb out of the third ring road.
Huajing really wants to develop on a large scale, or after the Olympic Games, the expansion of the momentum is called full, the fifth ring and sixth ring houses, as if mushrooms after a rain, like mushrooms after a rain, almost every other month have to change the look, people are stunned.
As for now, the most prosperous area in Huajing is still the streets on both sides of such a straight street as Chang'an Avenue.
Naturally, it also includes the east side of the Forbidden Palace, that is, around Wangfujing Street and Union Hospital.
In a dozen years, the large rectangular site sandwiched between Union Hospital and East Chang'an Avenue, that is, the piece of land next to the Huajing Hotel, will be bought by Cheung Kong Group to build the famous Oriental Plaza.
Except for Li Chaoren, no real estate developer in Hong Kong has ever been able to build a comprehensive commercial plaza area on such a large piece of land in such a critical location.
Therefore, Li Chaoren is the best person at seizing the opportunity.
If he hadn't had a hard relationship and had not spent a lot of money to directly ask the Huajing Municipal Government to dredge it, he would not have been able to get this land down for ten or eight years, and in the end he would have been able to cheapen the big real estate companies of those state-owned enterprises.
The owner of the house in Huajing, you can't say that you have a relationship, you have to hang a loud font, in order to be the godfather of this kind of business Tianxian sister, isn't it because he is a private boss, so he was squeezed by others a few more times, and it was completely finished?
In the past two months, Wei Xiaofan has been wandering around Wangfujing Street without anything.
The reason is that Yin Jun asked him to help find a good place, and the Kirin Group is going to open a good western restaurant.
The reason why he has such an idea is because in the few days that Yin Jun was in Huajing, he invited guests to eat Western food in Huajing Hotel, and he always felt that it was not a taste.
Of course, it can't be said that people's craftsmanship is poor, whether it is raw materials, craftsmanship, etc., they are definitely first-class, and they are not worse than what Yin Jun eats in Xiangjiang.
But the problem is that the dishes are too old-fashioned, they are all so old-fashioned, and there is no innovation.
In contrast, in recent years, foreign restaurants have long been developing towards new and improved Western food, which must be in line with the times and the tastes of young people.
Huajing is one of the most important bases of the Kirin Group, if you open such a Western restaurant, it will be much more convenient to do a lot of things for people in the entertainment industry, but they like the style the most, if there is anything to invite them to come here to talk, or use themselves as a meeting place for people in the entertainment industry, just the collection of contacts is enough to recover the cost.
Not to mention that there will be no loss at all.
Even when McDonald's opened, millionaires had to wait in line for hours to eat hamburger combos, not to mention high-end Western restaurants.
In Yin Jun's memory, it seems that the most famous old Western restaurant in Huajing, and the first authentic Sino-foreign joint venture Western restaurant, Maxim Restaurant, was opened in the past two years.
This restaurant, which is controlled by Pierre Cardin, has made a lot of money in Huajing, and it has enjoyed a good reputation for decades, just like Lao Mo, and some people come here to reminisce about their feelings and prosper for a long time.
How Maxim's restaurant succeeded, Yin Jun knew it well.
Isn't it just that the decoration is better, the Western style is a little stronger, and then the French chef is sent over, and even the foreman uses a few French...... Coupled with Pierre Cardin's fame, it is natural to become popular.
Yin Jun can also do these things.
In Hong Kong, there are many French chefs, Italian chefs, British ...... Well, even if the British chef counts, looking up at the stars and other peerless dishes, it is easy to be beaten to death when made in China.
Anyway, there are a lot of foreign chefs in Xiangjiang, and there are many foreigners.
As long as Yin Jun finishes the restaurant and hires them to work in Huajing, wouldn't it be good?
Such trivial things, the young man said to do it.
On the one hand, he asked Wei Xiaofan to choose a location and buy land to build and decorate.
On the other hand, Xiangjiang sent people to actively contact the chefs, mainly Italian chefs, after all, if you invite a French chef, Maxim's restaurant is here, and it is not so good for two people of the same type to fight together.
Italy's culture has a long history compared to France, and their food is no worse than that of France, so it is naturally classy.
Because of the opening of Kirin Food Company, the braised beef noodles produced by the Kirin instant noodle factory sell well all over the country, and the Kirin Group is now in Huajing, which is in full swing and is very valued.
Wei Xiaofan personally came forward to choose a place to open a restaurant, and naturally gave the green light everywhere.
Even a deputy director of the Huajing Municipal Land Bureau, plus the deputy director of the Huajing Municipal Government Office, followed Wei Xiaofan around every day and introduced to him the advantages and disadvantages of which place.
The current government staff have a conscience, where is better, where is the advantage is greater, they are very intimate to Wei Xiaofan to understand, for fear that the land he bought is too poor, and in the future, he will blame Huajing City for not being kind enough.
In the end, Wei Xiaofan chose the place next to the Dong'anmen ruins of the Ming Imperial City, that is, on the edge of the moat, the west exit of Dong'anmen Street, across the street is the office area of Business X, and then diagonally opposite is the famous Huaguo Children's Art Theater.
At present, this is a very prosperous place, and originally this land belonged to the Wangfujing Company in Huajing.
Cow bar!
This family occupies several streets!
But on the other hand, if it belongs to the public, then it will be easy to do.
After Wei Xiaofan chose this place, in less than two days, this house and its site, covering an area of about 3,000 square meters, were sold to the Kirin Group for 100,000 yuan.
At this price, it has also doubled, anyway, now everyone knows that the Kirin Group is not bad for money, and it has never taken advantage of this Don't you see, what the leaders said is that the land in the Kirin Industrial Park was allocated to them for 50 years in vain, but people just don't do it, insist on giving money!
If all Hong Kong businessmen like to be slaughtered so much...... Oh no, how nice it would be to be so generous.
As for the seven houses on the Houhai side, Yin Jun bought them at a sky-high price of 5 million yuan, but they are a few Qing Dynasty Beizi Baylor Mansion and high-ranking officials' mansions that have not been demolished, the terrain is so good, and it is so big that it is 35,000 square meters.
After the house was bought, Wei Xiaofan immediately organized the demolition of all the previous dilapidated houses, and at the same time asked the designer team on the Xiangjiang side to hurry over and design an Italian-style Western restaurant.
If you want to say that Xiangjiang is good, although the place is not big, there are talents in all aspects.
In the previous life "No Thieves in the World", Liu Dehua and Uncle Ge's egg peeling techniques, one is a boiled egg and the other is a raw egg, both peel off the outer shell, do you think this is magic and conjecture?
Wrong!
There is such a talent in Xiangjiang, who can peel raw eggs with one hand!
That's why Feng Luoya showed this skill in the movie, but many people thought it was just acting at the time.
After a design company took over the work, the five designer teams flew to Huajing that afternoon, and the next morning before dawn, they carried a sketchpad and pen on their backs and came to the site that was being demolished and relocated, writing and painting everywhere.
Wei Xiaofan gave them a one-month design plan, three months of construction supervision, and a remuneration of 1 million Hong Kong dollars.
Stimulated by money, of course, they did their best to get tired.
In the 80s, the people of Xiangjiang were never afraid of hardship, which is also very good.
It's a pity that after twenty or thirty years, their descendants are getting weaker and weaker from generation to generation, and in the end they only think about lying down and eating, not wanting to forge ahead, and complaining about this and that, which is simply not true.
The design cost is as high as 1 million, and the construction cost is even more expensive.
Because Yin Jun uses the best everything, the most he can save is the salary of the construction workers, and those expensive materials, decorations, etc., have to be imported from abroad, which is not cheap.
Wei Xiaofan is only responsible for the early planning, and he will not interfere in the management and operation of the back.
He is not so idle, and it is impossible for Yin Jun to let Big Brother take charge of a Western restaurant.
In fact, Yin Jun had already had a comprehensive plan.
There are many Western restaurants in Xiangjiang, and there are many excellent Western restaurants.
But if you Xiangjiang people want to talk about thoughtful and intimate service, it is definitely not as good as Baodao people.
The people of Baodao use that delicate and gentle energy to run their own companies, and they can completely eat in the mainland.
Although they are very harsh with their employees, if you are their customer, you will be very satisfied and happy because their attitude is so good, gentle and considerate.
This is not Yin Jun's nonsense.
Many people only see that the foundry in Baodao is a sweatshop, but they don't know that including the ancestor, the whole family, Master Kong, Du Ke tea, etc., are all known for being harsh.
At least Yin Jun had heard that the female store manager of one of Yuanzu's stores, who was three or four months pregnant, had an abortion in the afternoon, and was ordered by the section chief to struggle up at night.
However, it is a pity that it is only 1982, and the conditions for people on the Treasure Island to do business in the mainland have not been relaxed, and even if Yin Jun hires the Treasure Island team, they only dare to come to Xiangjiang and dare not go to the mainland.
Fortunately, there is actually another country with a good service attitude.
That's Japan.
There are also many Japanese restaurants in Xiangjiang, and there are many Japanese people who work in Xiangjiang.
Yin Jun prepared half of the chefs and waiters to use foreigners, half of the cooks and waiters to use Chinese, and the entire daily management team was handed over to Ri himself.
It's a good combination.
There is a delicate management method of Japan, a foreign chef and a waiter, and a Chinese waiter and chef who can communicate smoothly, so that this combination can ensure that it is both popular and will not have problems in communication with customers.
If you make customers uncomfortable and feel awkward, then no matter how luxurious or foreign your Western restaurant is, it is useless.
People always like to eat in places where they feel comfortable, and how the restaurant itself is is a secondary issue.
This is actually a little secret of the catering industry!