Chapter 157: Those who advertise look here
However, not long after Liu Wei had a crooked thought, news came from the advertisers retreating.
Liu Wei was at a loss, until he saw Xu Duan's Weibo and burst into tears, your mother, have you started so neatly, you are too fast! Don't give me a chance to take advantage of you at all!
I want to look here if I never expected to advertise, this is the title of Xu Duanchang's Weibo.
In the long Weibo, Xu Duan posted a contract for the purchase of broadcast slots that he never expected, and the pictures and texts clearly indicated to the advertisers who to contact to advertise, so can the advertisers not retreat?
However, Xu Xuan's advertisement also caused quite a stir.
"I'll go, the new capital is really enough for my grandson, and I have to buy a playback seat even for playback, this is to see that Xu Duan is blocked by the Bai Group, so I treat Xu Duan as a big wrong!"
"That's not wrong at all, Xinjing is purely treating Xu Duan as a wronged leader. ”
"This liquidated damages compensation is also a cheat, if you never thought that there would be no fire, this would be paid to grandma's house!"
"Who says it's not, ten times the liquidated damages, there is no limit to this pit in Xinjing. ”
"You have to invest money to shoot yourself, you have to publicize yourself, and you have to pay for broadcasting, Xinjing is really awesome, and you have to pay for it! No wonder it's about to go bankrupt!"
"It's not a loss at all to go bankrupt, and it's unreasonable for such a company not to go bankrupt!"
"Yes, I heard that the ten-year national signal service contract will expire at the end of the new capital, and when the time comes, the virtue of the new capital will not be able to fill the hole in the operation!"
……
Netizens are talking.
Xu Duan's phone calls here are about to be blown up, all of them are advertisers' calls, and one individual is more enthusiastic.
Xu Xuan, Li Yuan and others are happy, no, no, because this is the return of revenue.
In the end, Xu Duan made an appointment with all the advertisers in one place, a hotel conference center.
The conference center is not big, and it can seat thirty or fifty people, but it turns out that it is not enough to sit, and many people have to bring their own stools to plug it.
"Everyone, be quiet, let's get started. "Xu Duan couldn't close his mouth to the people sitting on the rostrum and laughing, can he not laugh?
Lin Ying'er waited for everyone to calm down before she came out and said: "The naming fee starts at two million, and you can bid up at will, and each time the bidding price must not be less than 100,000, start." After all, the bidding mechanism is the most effective means of maximizing benefits, and Xu Duan also changed the method of sponsorship for each episode to title sponsorship, after all, this allows them to quickly return their funds.
"New power drink, 2.1 million!" Mr. Liu couldn't wait to raise his hand when he heard this.
However, as soon as Mr. Liu's words came out, he was ridiculed by a vote of people, 2 million 100,000 yuan? That's why you're embarrassed to fight with us? Make no mistake about you? We care about your 2.1 million yuan?
"Three million! Good herbal tea drink. A chubby fat man with glasses glanced at Mr. Liu and raised his hand.
"Four million, Iron Blood!"
"Five million, Alliance Tribal Mobile Game!"
"New Swordsman online game, five and a half million!"
"Five million six thousand!
Mr. Liu almost knelt down when he heard this, your mother, how rich are you? This is just an online skit, do you want to be so fierce? However, when Mr. Liu was complaining, someone suddenly raised the price.
"Eight million, Iron Blood!"
Suddenly, the scene was quiet, and there was no more bidding for a long time.
"Eight million once, is there anything higher?" Lin Ying'er asked with a smile: "Eight million for the second time, eight million for the third time, I announce, I never expected the naming rights to be spent on the iron-blooded mobile game." ”
Suddenly, the scene was lively, eight million titles of an online drama, iron-blooded mobile games are really fierce enough, but the reason why they are willing to give up such a high price is also because they are forced by their peers, because the competition in the same industry is too strong, they have to find a way to increase their influence.
"Okay, now start the bidding for co-sponsorship, co-sponsorship has a total of three advertising slots, starting from 1 million, and each bid must not be less than 100,000. ”
"Two million!" Mr. Liu also worked hard, but did not win the naming right, so he had to work joint sponsorship.
"Two and a half million!"
"Three million!"
"Three and a half million!"
"Three million seven million!"
……
The scene was lively, Xu Xuan's mouth was almost closed, and after such a circle, the sponsorship that I never expected was about to run to 20 million, except for the money for the auction and the money for buying the broadcast position, the others were all net income, and I made 145 million, which is a return that exceeds expectations.
In the end, the price of each of the three co-sponsored advertising spaces was 4 million, and I never expected the final advertising revenue to be 20 million!
After removing the money invested and buying broadcast slots, the net profit is more than 15 million! Of course, after paying the taxes, there will probably only be more than 12 million left, but that is also pure income, and the speed at which this money is made is comparable to circle money.
For the first time, Yang Wenfei intuitively saw the ability to make money in the entertainment industry, as if he was robbing money, and his kung fu was comparable to the benefits of his toy factory for half a year! He finally understood why so many people had sharpened their heads and wanted to drill into the entertainment industry, because this was a money-grabbing! No, it wasn't so fast to grab money!
Yang Wenfei finally decided to die in the entertainment industry, no matter what, he has to enter this vanity fair, because it is too profitable, and the money is too easy to make!
Yang Wenfei muttered in his heart, Xu Xuan's online drama from filming to the shelves, before and after only a little more than a month, just over a month, an online drama earned the profits of his toy factory working overtime for half a year, and this is just an online drama, so what about changing it to a hit variety show? What about a hit TV series? What about a movie that hit the box office? Yang Wenfei didn't dare to think about it, it was too hard!
Yang Wenfei looked like he was gritting his teeth, but he actually understood that the main core of why this show is so profitable is Xu Duan, because the script was written by Xu Duan, and the planning was also planned by Xu Duan, although Xu Duan did not pick up the guide tube, but in fact, it is not much different from the director, it can be said that almost the core of the entire drama is Xu Duan, if there is no Xu Duan, this drama will not even appear, let alone make money.
If you don't believe it, just look at Xu Duan's rising popularity these days, the number of Xu Duan's fans is screaming that it can rise by tens of thousands every day, and the number of Xu Duan's fans is now almost two million mark, except for popular stars, who can increase fans so fast? So this drama can be said to be fame and fortune, who doesn't like fame and fortune? Yang Wenfei also likes it, how can he not be moved?