Chapter 598: A Great Move to Kill One Stone with One Stone
Jiang Xinwei thought about it, what she said also made sense, so she nodded and said, "What you said is reasonable." Then let Shuangzhou City send a few more employees over. You are the main battlefield there, in addition to the local citizens of Shenzhen City, maybe there will be customers coming over there in Xiangjiang, but there can be no chaos. General Manager Pang, is there anything else?"
Pang Yuyan didn't expect that he would get the support of the boss as soon as he said it, and hurriedly said, "Thank you." When you mentioned Xiangjiang just now, I couldn't help but think of one more thing. But I don't know if this matter can trouble you Jiang Dong. ”
Jiang Xinwei smiled and said: "Then you can tell me first, if I can't help you, won't there still be everyone?
Pang Yuyan said: "There are more Cantonese speakers in the south, especially those from Xiangjiang, who either speak Cantonese or English, and most of the people we train here are Mandarin. I just don't know if we have a reserve here to speak Cantonese and English. ”
In the eyes of Pang Yuyan, a native of eastern Guangdong, except for eastern Guangdong, those who go north are all northerners.
Jiang Xinwei didn't answer her immediately, but looked at Leng Lan and Liao Xuemei.
Seeing Leng Lan nodding at herself, Liao Xuemei said to Pang Yuyan: "General Manager Pang, this matter is really a bit difficult. We managed to train a few people who knew a little English, but none of them knew Cantonese. ”
Jiang Xinwei first said to Pang Yuyan: "General Manager Pang, can you temporarily hire a few college students who can speak Cantonese to deal with it? I estimate that there are not many customers from Xiangjiang, so there is no need to make too many preparations." ”
After speaking, he turned to Leng Lan and said, "Is our foreign language training award program still being implemented?"
Leng Lan said: "Of course. Otherwise, do you think we can have dozens of English-speaking waitress?"
Jiang Xinxu said: "Then double, recruit college students from all over the country, as long as they know a foreign language, whether it is English, Russian or French, their monthly salary will be increased by 100 yuan." One more than one will be rewarded with 100, two more will be rewarded with 300, and those who know three or more foreign languages will be paid an additional 500 yuan per month. ”
Several people looked at each other, and Ma Zhongyong blurted out: "So much, the 500 yuan reward has already exceeded the regular salary." Too much, right?"
Jiang Xinwei smiled: "Don't be afraid of more." Of course, he has to be competent in our supermarket. If he can't do the job in the supermarket, he can't even know the most foreign languages. ”
Leng Lan asked calmly: "Then Cantonese is a foreign language or what?
Jiang Xinwei touched his head awkwardly and said, "This really can't be counted." However, if not, no one will learn Cantonese. Otherwise, let's break it in half. 50 yuan for a local language in China...... , which doesn't work either. You can't ask for 50 yuan in the local dialect or hometown, you say. ”
Several people laughed.
Leng Lan said: "Then only count the languages on our country's banknotes and Cantonese. ”
Jiang Xinwei nodded and said, "Okay, so decided." If anyone learns Tibetan, Mongolian, and other languages, it will still be useful in the future. ”
At this time, Wu Junzhong, one of the people in charge of the Beijing supermarket, said: "Jiang Dong, there is one more thing I don't know if you have noticed. If we don't take this seriously, we may be in a little trouble. ”
Wu Junzhong can be said to be an old man, he and Yao Xinhe, Liao Xuemei and others are partners, and the building in Shuangzhou City was built by several of them with a loan, and he is also invited by Liao Xuemei, Cai Yingdong and others to join the Xinlan supermarket chain, which is the veteran of the Xinlan supermarket chain. This time, he was entrusted by Leng Lan with an important task as the vice president of the supermarket chain in Beijing.
Leng Lan asked, "What's the matter?"
Wu Junzhong said: "Now several major foreign supermarkets in Beijing know the opening date of our supermarket, and they have also put up advertisements saying that they will make big rewards on the day of our opening. ”
Leng Lan and Jiang Xinwei were stunned.
Leng Lan looked at Kang Hui, the other person in charge, and asked, "Mr. Kang, when did it happen?
Kang Hui said: "Just this morning. They put up ads for great deals and didn't know how. ”
Leng Lan asked again, "What measures are you going to take?"
Kang Hui smiled awkwardly and said, "I don't think it matters. They offer great discounts and big rewards, and we have already done so many advertisements anyway, so can we increase the advertising area? Even if we increase the intensity of advertising, it is estimated that the effect will not be great. ”
Jiang Xinwei asked Wu Junzhong, "What do you think is the way to deal with it?"
Seeing his colleague and boss say this, Wu Junzhong was embarrassed to say his opinion, but said to Xi Ni: "I'm just curious, so I'll say it here." ”
Jiang Xinxu said solemnly: "No. This is not a trivial matter as you think, but someone else is doing a trick on us. If we don't deal with it, or if we don't deal with it well, many people won't come to us to see the excitement and will rush to buy their price-reduced goods. ”
Jiang Xinwei knows that supermarkets rely on fame and attract people. If there are not many people on the first day of opening, there will be fewer people coming to open in the future. Without basic foot traffic, there are fewer that convert into real customers. Therefore, the first day of the supermarket must attract as many people as possible, and it must not be cut off by other places, especially other supermarkets.
Leng Lan asked, "Then how do we deal with it?" ”
Jiang Xinwei didn't rush to say his countermeasures, but asked the others, "Do you have any ideas?"
Kang Hui said: "Since we have to deal with it, then we will also make a big reward." However, this kind of publicity is simply an overlap of advertising resources, resulting in waste. ”
Liao Jingwen, the person in charge of the supermarket in Guangzhou City, said: "Conduct a lottery. As long as the reward is big and it is real, it will definitely attract a lot of popularity. ”
Leng Lan glanced at Liao Jingwen and said to Jiang Xinwei: "I think this method is good, and I will conduct a lottery." Also, I have one more suggestion. It is to take a batch of new mobile phones from Feixun Group and sell them in our supermarket. As long as we provide a batch of mobile phones to the public, we will definitely attract many high-end customers. ”
In this life, thanks to the breakthrough of Feixun Group in the production of telecommunications equipment and mobile phones, the current mobile phone is not only beautiful, not as big as the brick big brother produced by Motorola in the previous life, and the price is much cheaper than the previous life. In the previous life, a big brother cost 540,000 yuan, excluding the network access fee, there are more than 20,000 yuan, and the small Feixun mobile phone in this life is only 5,000 or 6,000 yuan.
It's just that because the national policy is to encourage export sales, Feixun Group's mobile phones are rarely sold in China, and many people who want to buy mobile phones are difficult for rich people to buy.
Jiang Xinxu said: "Very good. Both of you are very good and can be used at the same time. We plan to sell 100 mobile phones to each supermarket every day, and at the same time, this week, each supermarket lottery draws two grand prizes, and the mobile phone is the latest one. ”
"Ahh
Jiang Xinwei smiled: "Don't look like this. Isn't it just two mobile phones? However, try to cast one in the morning and one in the afternoon for these two mobile phones, and don't let others touch them all at once. However, you must be fair and impartial, and you must not give your prize to someone else. Also, the sales of 100 mobile phones should not be sold out in the morning, and it is best to divide them into time periods, such as 20 units in the morning, 40 units in the afternoon, and 40 units in the evening. Anyway, it's to hang the customer's appetite. Do you understand?"
Several people laughed and said they understood.
Among them, Ma Zhongyong from Guangzhou City asked: "Jiang Dong, is there a limit to the eligibility for this lottery? Is it possible to buy a box of toothpaste and draw a lottery?"
Using Feixun Group's mobile phone as a prize is completely nothing to do with one stone.
Jiang Xinxu said: "That's not good. The staff in charge of the lottery is not exhausted. …… , every two hundred dollars is eligible for the lottery. The lottery ticket must be stamped with a stamp, and the lottery cannot be repeated. ”
Shu Jifu, general manager of Shuangzhou City, asked: "Dong Jiang, our supermarkets in Shuangzhou City should also participate in this event, right?"
Jiang Xinwei said with a smile: "General Manager Shu is afraid of suffering." OK, hold an event together. …… Leng Lan, who is in charge of public relations and publicity? Now is the time to prepare for advertising, and it is necessary to let as many citizens know as possible. Also, you unify the second prize, the third prize, and the lucky prize. Pull up the gear and set the quantity a little more. ”
Leng Lan glanced at him and said, "You just shake off the boss, where can I find so many people at a time now? Publicity, public relations or something, it's all me, Mr. Liao, and Yu Le, the three girls are busy." You say, it's time for you to do something, you can't really just show up when the dividends are paid, right?"
Jiang Xinxu smiled and said, "Now is not the time to pay dividends, won't I come too?"
Leng Lan said that no one is responsible for publicity and public relations, but not only three hours, the Xinlan supermarket chain will sell the new version of the Feixun dream mobile phone, and at the same time hold a lucky draw, the first prize is also the advertising of the new version of the Feixun dream mobile phone has appeared in Beijing, Guangzhou, Shenzhen 1 Shenzhen, Shuangzhou City and other four cities, and also posted on several streets, and the college students they hired sent advertising leaflets to the streets and alleys, which are more widely distributed than the little newsboys in the past movies.
Even television commercials were broadcast on television stations in the four cities that night. It's just that because the time is too tight, Wen Nianshi's main advertisement is still the original advertisement, but subtitles appear below, making the lottery and the supermarket's sale of Feixun's dream new version of the mobile phone clear.
Many citizens are rumoring about the Xinlan supermarket chain, and many rich people who want to buy a dream new version of the mobile phone and can't think that they will go to the Xinlan supermarket chain tomorrow.
On March 14, under the strict supervision of Leng Lan, Jiang Xinwei honestly sat at the headquarters of Xinlan Trading Company to deal with matters related to the opening of tomorrow's supermarket.
(Thank you for your subscriptions, monthly passes, and recommendations, and thank you for walking along the way)