Chapter 36: Super Hot
(thanks for the spring tip of the dog tail grass)
The winner is decided!
This price war, which lasted for more than a week, finally ended with Zhang Wei's family winning!
A week later.
Customers are still flocking to the storefront, almost blocking the façade of Zhang Wei's house!
From half past five in the morning to six or seven in the afternoon, Zhang Wei's house is basically full of people coming and going, very lively, except for an occasional small burst, there is almost no deserted time here.
Especially from 8 o'clock to 9 o'clock in the morning, there was a long queue of customers in front of Zhang Wei's rice shop, almost to the point where people were next to each other, and the hot business made the eyes of other traders red with jealousy!
Even though it is half past eleven o'clock at noon, the front of Zhang Wei's house is still full of people, and the aisle in front of the door is crowded with citizens who come to buy rice.
"Uncle Wang, are you here to buy rice too?" said the middle-aged woman in line.
Uncle Wang smiled and said: "Their rice is different from the rice sold in Wan, and if you buy more, you will give it away, of course you have to buy more." ”
The middle-aged woman said mysteriously: "I heard that many people come by riding every morning to buy rice!"
"What kind of news is this? Uncle Wang said disdainfully: "I have seen many people coming here by bus from all over the world to buy rice!"
Another aunt interjected: "That's right, let's not talk about Pupu, Huaihai Street, Ruijin Street and Wuliqiao Street have all rushed over to buy rice!"
At this time, two old men passed by with a simple trolley in their hands, which contained rice sold by Zhang Wei's family, and the rice bag also revealed a "small red and white hat".
……
Li Wangliang's shop.
Since fainting and waking up that day, Li Wangliang and his wife have been tired of Zhang Wei's hot business, and the two have quarreled several times over this matter!
No, the two quarreled again.
"If it weren't for your bad idea, you could force people to do promotions?" his wife said angrily.
Li Wangliang counterattacked: "My family is also engaged in promotions, what should I do if the business doesn't come to the door?"
"Why don't you say you have no ability? Look at how smart people are, engaging in a new type of rice, and then the promotion business will be good immediately, and his family will have to sell 30,000 catties of rice this week, right?" his wife said.
Li Wangliang said depressedly: "I'm very curious where their family's new rice came from, isn't this the boss of the Bay Area wholesale rice?"
"Where did you get the rice from other people's houses, and if you have the ability, you can get it, and you will know how to play tricks all day long!" his wife said.
Li Wang smashed the teacup angrily and roared angrily: "I'm playing tricks? What can I do if I can't do business? What should I do if you sue me!"
"Alas!" His wife sighed sadly and said, "How good it is for him to be my husband, this head is smart!" She didn't know that Zhang Wei came up with this idea, otherwise it would be nice to say that Zhang Wei was her son.
"Just your ugly face is worthy of others?" Li Wangliang scoffed, and then said strangely: "How does his head grow? How can he come up with this idea? I never thought of it, to be honest, as a competitor, I admire it!"
"What did you just say?" said his wife, with a fierce look in her eyes.
Li Wangliang was puzzled and said: "Say that Lao Zhang is smart!"
"The above sentence. His wife rolled up her sleeves.
"You deserve ...... ugly face," Li Wangliang came to his senses halfway through his words.
His wife screamed: "Dare to say that the old lady is ugly, I will fight with you!"
"Hey, wife, wife, don't fight, don't fight... it... You're still fighting grass and mud horses... Lao Tzu is also fighting with you!"
The two of them scuffled, and that scene was so tragic that it was.
……
A month later.
Zhang Wei's business gradually stabilized, and there was no longer the crowded scene before, but the business rose to sell 4,000 catties of rice every day, which is more than 1,000 catties more than when he first came, not counting the amount of rice given away.
Zhang Wei came up with the promotion method, in the modern era almost never appeared, but in the later generations is very popular, in fact, when it was first used Zhang Wei did not expect the effect to be so significant, why? Because this method in the later generations of rotten streets!
In later generations, there are too many means of rotten streets, such as jumping prices, everyone knows that this is definitely not a low price, and then for example, selling at a loss, everyone knows that it is not really sold at a loss, it is just a means of marketing, not to mention that such a low-quality means buy more and give more.
It's just that in this era, everyone has never seen such a strange method, thinking that buying more and giving away is earning, so Zhang Wei used this method, which immediately caused a great sensation in the Bay Area rice market!
There are still people in the vegetable market who secretly want to imitate Zhang Wei's methods, but either they end up losing money or the business is as usual, they have to be unable to figure it out, and they don't understand the essence of promotion at all.
The rice sellers in the two or three nearby vegetable markets were also imitating, but in the end they failed in frustration.
In the end, this incident came out of the vegetable market, and many ordinary people talked about it: How did Zhang Wei's family not lose money in such a novel promotion? Why can't other merchants learn it? What is the mystery of this?
In the end, this incident spread ten or ten hundred and also appeared on the evening news of Modu TV, and now the whole Modu knew that there was such a wonderful rice seller, which attracted many residents from the nearby districts of the Bay Area to watch, they wanted to determine whether the news was broadcast or not, and when they saw that this was indeed the case, many people immediately bought rice, which made Zhang Wei's business boom for a while.
It's just that most of the peers have only one reaction, and they are all jealous of Zhang Wei's business, and some people will scold them sourly, as if their business can be as good as Zhang Wei's family if they scold two sentences!
The promotion continues, and business is still booming.
Many customers come to buy rice every day.
Zhang Wei observes the Li and Chen families every day after school, wanting to see if they have new tricks, ready to use new means to fight the price war at any time, he doesn't believe that he can't fight these two families, but these two families have no voice, and even the price has been adjusted back, which makes Zhang Wei feel very boring.
Immediately, in order to completely defeat the competition, Zhang Wei said to his father: "Dad, let's hold another lucky user lottery, and everyone who buys rice at my house for the twentieth and fiftieth every day can be rewarded with a barrel of cooking oil." ”
I forgot to mention that this month, because of the boom in the rice business, Zhang Wei asked his parents to buy some cooking oil and eggs to sell, not to mention, the incidental business has also done well.
Zhang Aiguo was puzzled and said, "What's the use?"
Zhang Wei smiled slightly and said: "People have a fluke mentality, always think that the sky will fall pie for no reason, look at it, if someone sees that our family does draw lucky customers to send cooking oil, the business is guaranteed to be hot again." ”
Sure enough, at first, everyone was not interested in the lucky customer lottery.
But when an aunt really won the lottery and was rewarded with a large barrel of cooking oil, all the people who bought rice were crazy, and now when they go to the vegetable market to buy rice, they will ask this: Have you won the lottery today?
At this time, not only Li Wangliang and Lao Chen were gone, but several nearby vegetable markets selling rice, and those selling rice in nearby stalls were all impacted, and almost all of them lost some old businesses to Zhang Wei's house.
As soon as the lucky customer lottery came out, Li Wangliang and Lao Chen completely died down, and no matter how much Zhang Wei's rice was sold, neither of them dared to come to the door!
Generally, malicious competition usually lasts for a long time, and it is nothing more than that you reduce the price, I also reduce the price, you reduce the price again, and I follow the price reduction, unless one party's financial resources cannot keep up with the failure, no one will give up, but this time it is an exception, Zhang Wei came up with a method that actually made the peers dare not compete! Many traders in other industries have seen it, and they all covet this business model! The business model that is beyond the times!
What a domineering business model!
This last move made Zhang Wei's business go to the next level, and the sales volume from 4,000 catties per day to 5,000 catties was forced, which was just two small promotional methods.
It's just a malicious competition, Zhang Wei just let his business grow so fast, not to mention that there is no one to come, but it is definitely unprecedented!