Chapter 1580: It's Too Vicious!!
Mr. Du's joy did not last long, and the next moment he smiled bitterly.
"Speaking of which, all the start-ups, including the infrastructure, including the rehabilitation of the port...... All of this needs money!" Mr. Du sighed, "But what we lack most now is money!
"The way to get money, I just said one, that is, commercial real estate, this is the fastest way to get money. Yin Jun said, "Then there is another way, that is, to develop the small household appliance industry on a large scale, so that their goods can be sold to the whole country, so that the government can collect a large amount of taxes, and at the same time can support a large number of capable large factories, which will have good benefits for future economic development." ”
"But this money is very slow, right?" Mr. Du, a smart person, immediately said, "If it is a local factory in Huhai City, then expanding production also requires funds and time, and it will not be effective in a year or two." If it is to attract foreign investment, let Japan, South Korea, Europe and the United States home appliance companies come in, they will definitely enjoy three exemptions and five halves, or even more, in the short term and a few years, we still can't collect money, right?"
Yin Jun smiled and said, "This is also the case, this is a long-term development process. ”
After a pause, the young man said, "But this thing, even if it is not for more taxes in the future, should be done! In foreign countries, those small and medium-sized small household appliance companies have gradually been swallowed up by giants one by one." After they integrate their strength, they will kill Huaguo like Mount Tai is overwhelming.
If we don't prepare well and are overwhelmed by others all of a sudden, it will be very difficult to establish these brands in the future and have the right to speak in these industries!"
"You're right, we do have a little bit of a fortune right now. Mr. Du said approvingly, "Although they are considered first-class manufacturers in China, they are nothing compared to foreign advanced technology and huge funds! I have also thought that if they use funds to smash the market, I am afraid it will not be good news." ”
"Actually, it doesn't have to be that troublesome. Yin Jun chuckled, "I can use a simpler way to kill the opponents in the same industry in China, and I don't have to face it directly in the market at all." ”
"Oh? Mr. Du said in surprise.
"For example, there is a very good laundry concentrator in the country now, and the advertising slogan is called 'Vitality 28, Shashi Daily Chemical', have you heard?" Yin Jun said.
"I know, that's what I use at home!" Mr. Du smiled.
"If I'm a foreign household cleaning giant...... Well, it's Unilever!" Yin Jun said, "Although I am one of the best giants in the world, with dozens of products such as soap, laundry detergent, shampoo, skin care products, etc., almost hundreds of products, but I am not famous in China, and everyone does not know who I am."
So when I enter Huaguo, I must first find a springboard. And Vitality 28 is so popular in China, I went to negotiate with them, and we worked together to make a joint venture company to develop and operate this daily necessities market.
I am a foreign giant company, a company with assets worth tens of billions of dollars, and I have come to invest in China, and what a glorious thing it is for the local government to invest, and what a good way to attract investment? Shashi Daily Chemical also thinks that it is very good, and if I want to expand its operation and production, I must have capital investment, otherwise I will be trapped in production capacity and conditions, and there will be no way to take advantage of the opportunity to rise.
Okay, then we'll do business in a joint venture! We foreigners will definitely want us to take the lion's share when we do a joint venture...... Let's invest 50 million yuan into the joint venture company, as a 60% share contribution, you Shashi Daily Chemical will not have to pay money, your factory and brand product channels, as 40% of the assets into the shares!"
Yin Jun said in too much detail, but Mr. Du listened very carefully and did not bother Yin Jun to speak.
But as far as he could hear so far, he couldn't hear any conspiracy, everything was a normal business operation.
So he was waiting, waiting for Yin Jun to say a reversal strategy.
"But as a foreign-funded enterprise, since we want to take the initiative in the joint venture, there are some things that need to be clarified in advance. Yin Jun continued to talk eloquently, "First of all, since you injected Vitality 28 into the joint venture company as an asset, then we have the right to dispose of it. But this vitality 28 is very famous, and we will not use it in vain, we will take ...... 10 million! 10 million will be given to you Shashi Daily Chemical alone, as the right to buy and use this brand, and the term is 50 years!
We don't just spend money to buy the right to use the brand, I also promise that in terms of laundry detergent products, 50% of the output will be reserved for Vitality 28, and then invest a huge advertising fee of 500 billion yuan in three years to continue to make Vitality 28 shine and become the largest laundry detergent brand in China. …… In that case, Mr. Du, do you think this contract can be signed?"
"Yes!"
Mr. Du recalled Yin Jun's words, "If these promises can be fulfilled, then it will definitely be a good cooperation." ”
"yes, that's all written into the contract...... But I don't do that. Yin Jun said, "After the establishment of the joint venture company and the start of production, I will go all out to produce my own laundry detergent, soap, detergent, etc., and then borrow the sales channels of Vitality 28 and the name of Shashi Daily Chemical to quickly open up the market." Vitality 28 I will produce a little, but just put it on the side, whoever wants to buy it will buy it, do not do propaganda or promotion, let it go on in obscurity until it is completely silenced. ”
"Wait a minute!" Mr. Du stopped Yin Jun, "No, didn't you promise to give me 50% of the production share, and you also have to invest a huge amount of money in advertising? Violation of the contract is punishable! And you gave so much extra money for the sake of Vitality 28, isn't it a waste?"
"I wasn't at ease from the start. Yin Jun said with a smile, "I'm such a big company as Unilever, with its own global product line and chain, why do you want to come to China to support your state-owned brand? Your Vitality 28 has grown, what's in it for me? So I just bought it at a high price, and then let it be forgotten in obscurity and completely scrapped! Instead, my products are me, so that users can remember more, and they can be better produced and sold in the future!"
"Well, you're paying to do that, it's your own freedom. Mr. Du said, "What does the law say? How can you get away with violating the contract?"
"Drag!" Yin Jun shrugged and said, "I haven't produced so much vitality 28, but the first time I take over, there must be a lot of difficulties, don't you allow me to adjust it? There is also the matter of advertising costs, I am talking about a total of 50 million in 3 years, how long has it been, and it has not been 1 or 2 years, why are you panicking?"
Besides, we are a foreign-funded enterprise, and we are a giant with great influence abroad! If we make a fuss, how do you ask foreign companies to view China's policies? If we find the government to make a fuss, will they help Shashi Daily Chemical, or will they help our joint venture company, which has already started production and will inevitably bring a large amount of tax revenue in the future and solve the employment problem of a large number of workers?
Do the officials' achievements be regarded as attracting investment or helping these enterprises? When they get along with the mud, two or three years later, Vitality 28 has completely died, who will embarrass us Unilever for it? Isn't it more important for the companies that are still alive in front of us?
Well, even if you think we're wrong, but the brand of Vitality 28 has been bought by Unilever, and if you want to buy it back, it's not a matter of 10 million, I won't sell it to you at all, you want to give Vitality 28 another life, let it reappear in the market and compete for share with us?
And I have the benefit of doing so. After I abolished Vitality 28, no one competed with me for the share of the laundry detergent industry, when I could control 80% of the laundry detergent market, I raised the price! Now one piece, I raise the price into two! You have used my things, and there is no other good laundry detergent products on the market, then you must accept my price increase and let me monopolize and make profits!
Mr. Du, you know, we don't even have an anti-monopoly law in China, which is what those multinational giants like the most! And you can achieve market monopoly without breaking the law, what a happy thing it is! I wake up laughing when I dream of it!
Yin Jun said "happy" and "wake up laughing", but Mr. Du couldn't help but gasp again.
Thinking back to every word Yin Jun said, he didn't feel creepy.
If Unilever did do this, it was really possible...... No, it will definitely work!
With the current situation, with the degree of thirst for foreign investment in the Chinese national team, how can local officials embarrass Unilever?
Isn't it just for Shashi Daily Chemical to swallow his anger?
When the wood is done, you can't regret it if you want to!
But in this way, the original market share, the product is very good, and the Huaguo famous brand has a great reputation, but it has disappeared and is replaced by Unilever's products.
This is a brand that completely allows foreigners to occupy our laundry detergent market in China!
Now Yin Jun is only talking about the laundry detergent industry.
But isn't it common to everyday life, including the home appliance industry?
If foreign companies do this, after establishing joint ventures, they will abolish Huaguo's own proud brand and replace it with their own brand to occupy the Huaguo market......
After 10 or 20 years, will there still be Huaguo's own brand among the 360 lines?
It doesn't exist anymore!
It's all a foreign brand, a foreign name.
All the daily necessities, household appliances and so on used by our Chinese people are controlled by foreigners.
When children are young, what they come into contact with and remember is also these products under foreign cultures, and they don't know what other Chinese products exist.
What's even more terrifying is that, as Yin Jun said, at that time, they will increase the price if they want, and they can do whatever they want!
Because the market is theirs, we don't have any right to speak!
At that time, the money we worked so hard to earn was just made by them in a grand manner.
Such despicable means, but you can't sanction them!
Thinking of this, Mr. Du's brain was already dripping with cold sweat.
The gravity of the situation was completely unexpected.
Mr. Du never thought that a joint venture model that Yin Jun casually said could hide such vicious and despicable methods, and he could be so ruthless!
Shopping malls are like battlefields, the ancients really don't deceive me!!
……
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