"Potato chips. ”

When Guo Jijie heard this answer, he immediately lost interest: "I thought it was a good thing, potato chips, not to mention European and American countries, there are also many countries in Southeast Asia that are producing, and we are not competitive at all." ”

I thought Andy could innovate every time, but this time it wasn't to imitate other people's products. A new brand is too unlikely to succeed if it competes on someone else's turf.

Of course, the labor cost in the mainland is relatively low, and the price of potatoes is also low, so maybe the production cost can be lower, but if you want to transport to Europe and the United States, the logistics cost and storage cost will be much higher than that of the enterprises there.

The brand is not well-known in Europe and the United States, and even if it is forcibly sold to some supermarkets by relying on the relationship of the Kwok Group, not many people will be willing to buy it.

"Our potato chips are different from traditional potato chips. We produce non-fried, is this competitive?"

"Non-fried, can it be crispy, can it be delicious?" Guo Jijie couldn't help but ask.

Potato chips are crispy, not fries, soft. If the chips were soft, not many people would buy them.

"I said that it was not fried, but it was not included in the process, but I didn't say that there was no oil. I brush the surface with oil and then dry it in the microwave or electric heat, so that the fat is definitely lower than that of frying, is it healthier?"

"Do you still know about food technology?" Guo Jijie looked at Wang Haoan suspiciously, it sounded like that, but is this reliable?

"I have a general understanding, and I will arrange for Professor Kong to make the complete process flow in the future, and then order the production line components according to our requirements. ”

"Andy, don't you know the difficulty of making potato chips? This labor cost is very high, requiring manual sorting, manual assisted peeling, manual assisted cleaning, etc., which is several times more labor than other products. ”

Only then did Wang Haoan understand why potato chips in his previous life were so expensive. That's right, the most troublesome thing about potatoes is peeling, and they have to be washed several times to ensure that they don't stick together after slicing.

And make sure that each potato chip is similar in size, so that it will look better when boxed. Otherwise, some are large, some are small, or even like potato chip dregs, which will definitely not sell at a good price.

"It doesn't matter, we need a lot of manpower, don't we need it in Europe and the United States? The labor cost there seems to be much more expensive than in the mainland, and this is our advantage. ”

"I know that our logistics costs will go up, but if the quantity is large, it will still be cheaper than those foreign products, right, at least it will be competitive in price. ”

The competitiveness of products includes many kinds, quality, price, brand, etc., among which price is the most intuitive. It's all on the shelves, you don't know if this product is delicious, but others sell for six yuan a barrel, this one sells for four yuan, and the weight is still the same, and many people will choose to buy it for four yuan.

Of course, in fact, in the packaging, you can also put some effort. The packaging of many products can make the product look a lot more, but when you look at the weight, you can see that it is similar to those small packages.

There are also product packaging that is very eye-catching, such as the gift boxes that Wang Haoan asked the company to make, which naturally have a certain appeal.

Price and packaging, these are the two major advantages that Wang Haoan can think of, as for other aspects, it can only be the concept of non-fried, and foreign people also pay attention to health, otherwise there will not be so many nutritional products.

Many people think that only the elderly in China like nutritional products, which is a misunderstanding. How many years have the top international nutrition companies, such as Amway, been in business?

And others not only sell to old men and old ladies, but also to young people, sell to children, it is really all-round coverage.

It's just that the nutrition and health care products market in China has been damaged by some people with crooked thoughts. They don't have any skills, they just rely on deception.

Low cost, high profit, too tempting.

"Andy, you haven't even determined the production process, let's talk about it later. When the time comes, look at the cost and decide whether to promote it to overseas markets. Guo Jijie began to pour cold water again.

Even Guo Jijie thinks it's not interesting in the domestic market, because the cost is too high. Think about it, a bag of potato chips, fifty grams, that's one tael, how can you sell it for a dollar. But the price of potatoes is only three or five cents a pound at this time, and there are even cheaper ones.

How many people in the mainland are willing to buy such an expensive product?

Guo Jijie thinks that Wang Haoan has floated recently, originally their food is cheap, even if it is instant noodles with a high profit margin, the most expensive is only two yuan and a half, and because there are fewer competitors, and the taste is good enough.

Not to mention boxed, bagged instant noodles, isn't it only one dollar, and you can eat enough for one dollar, is this expensive?

But what about this potato chip, at that point, when everyone sees that it is made of potatoes, they will instinctively think of the cost of potatoes, and they will feel that it is very cost-effective, how many people can buy it?

If you want to eat crispy things, there are shrimp crackers, there are pot cakes, and other puffed foods, at least more than two taels, but none of them exceed one dollar.

"Let's try it in the mainland market now, you think it's too expensive, no one will want to buy it, right? But you should have eaten it too, and you know how attractive the taste of this potato chip is, and it is suitable for all ages." ”

"Snacks weren't meant to be hungry, they were meant to be more expensive than regular food. It's like you can eat two steamed buns to be full, but it's only five cents. But how much does it cost you to eat abalone and lobster?"

"Of course, this may be an exaggeration, so let's use meat as an analogy, if you want to eat all-you-can-eat meat, it costs a few dollars, right? This is still cheap pork, and you want to replace it with beef and mutton?"

"Drinking water can quench your thirst, so why do so many people buy soda? The price of potato chips may be a little more expensive, but one or two dollars a bag is still acceptable to many people. ”

"We can also make some changes in the raw materials. For example, instead of potatoes, sweet potatoes are used to make them sweet, which is another taste. ”

"Have you ever eaten a yam, if there are yam chips, which look similar to potato chips, will you want to try them? Yams cost more, and it's okay to sell them more expensive, right?"

"You see, with the same process, some changes in the raw materials, it becomes three products. Potato chips may have many competitors, but yam chips are not available abroad, right?"

"I just thought, what new snacks will Manhan Food launch this year, and now there are them. This new snack will not only bring back more profits for the company, but also have a long golden sales period. ”

"When the finished product comes out, you are contacting the Kwok Group to see if they are willing to cooperate to promote overseas markets. The Kwok Group is very strong, but in the future, maybe you can have higher assets than your big brother and take a long-term view. ”

Wang Haoan patted Guo Jijie's shoulder, looking like educating young people. Guo Jijie looked longing, can he really do this?