May 15th.

Although the preparation was a few steps behind, Wang Yu's ability was above Liang Haiyan, and with her efforts, the three stores of Mingzhu Jiangjiao, Renmin Road, and Yongtai opened at the same time as Jianghai clothing on this day.

Although the new model launched by the weather vane Wuyi performed very well, when it was launched for half a month, Ding Yihao directly replaced it without pity, and put on a new batch of new summer products, and this time the price was slightly adjusted again, which was lower than the previous price of Jianghai clothing.

As soon as this decision came out, everyone believed that the style of Jianghai clothing was old, and the reputation of the pearl lagged behind the wind vane, and the price was not dominant.

Liang Haiyan also thinks so, so she hasn't slept well at all in the past few days......

After the May Day weather vane was marked with a new style, Liang Haiyan deliberately chose the time of mid-May, at this time, their imitation clothes just came out, and the weather vane is still half a month away from the replacement, she just wants to play this time difference, at least when it first opened, there is no need to use the old model to play the new style of the weather vane!

But when it was about to open, the weather vane was going to change to a new product, and this news made her have a nightmare last night, and she didn't understand it at the same time!

Relying on her work experience in the weather vane, she still knows the weather vane better, obviously not the time to change the new product, if the May Day, because she wanted to catch up with the May Day and deliberately advanced, then this time?

The previous sales were quite good, where did the weather vane get so much inventory?

If Ding Yi specially prepared it, it would have to be at least ten days and a half months in advance, but just for the opening of the three stores of Mingzhu, it disrupted the rhythm of the weather vane production, and affected dozens of other stores?

The gains outweigh the losses, right?

With this thought in mind, Liang Haiyan arrived at a store, and then saw a large wall advertisement not far from the opposite side, and a group of people were surrounding at this time......

Seeing that advertisement, Liang Haiyan's whole face turned completely white, and she finally understood Ding Yi's intentions!

"Hey, look at the old model on this, how is it the same as this store?"

"I heard that this store is a copycat, and the key price is about the same!"

"The price is about the same, isn't the one who bought them head watts?"

The sound of discussion from outside made Liang Haiyan stumble.

This is Ding Yi's intention.

The large wall advertisement, in addition to the new model launched on May 1, also has their old model!

Of course, the weather vane is not advertising for their old models, but to tell the customers of Jianghai clothing that you will walk into a cottage and an outdated store when you come in. And like a weather vane, Jianghai clothing was originally positioned as a young and fashionable market, hang these comparisons at the door, this is not a wide open eye to say that Jianghai clothing is a copycat, outdated goods?

The point is that the price is still about the same, so they still sell a fart......

Jianghai clothing has no room for resistance to this, is it not allowed to promote their old style?

……

I looked up at the wall advertising not far away......

The corners of Wang Yu's mouth couldn't help but hang a smile, Mr. Ding's move was really ruthless!

This signboard is hung out, saying that it is a propaganda vane, or it is better to say that it is a negative publicity for Jianghai clothing, especially to invite a few people who know the inside story to explain there, and mark Jianghai clothing as a copycat and outdated label in minutes!

There is no need for everyone to know, as long as some people know, it will have a fatal impact on Jianghai clothing!

By word of mouth, the person who buys the clothes at that time, regardless of whether he cares about it or not, must consider whether wearing clothes of this brand will be looked at differently by others. Especially in those competitive offices, I'm afraid no one can stand this.

Similar to who bought the weather vane, he ridiculed whoever bought the copycat Jianghai costumes. This communication effect is much better than ordinary promotion, because it will be accompanied by conflicts, contradictions and other gossip-rich information, especially the gossip that happens to the people around him, I am afraid that the spread will be even more vigorous!

This time, the promotion that the weather vane wants is there, and the name of Jianghai clothing is also stinky!

It is said that Jianghai clothing is only ten or twenty days at night to keep up with the new style of the wind vane, but no one will change a set of clothes in twenty days, so this alone is not enough to kill Jianghai clothing, but this negative impression is definitely okay!

……

After hearing Liang Haiyan's relay, Jiang Haisheng and Wu Tianze quickly rushed to Mingzhu!

The few customers in the store made Jiang Haisheng's face ugly, while Wu Tianze looked at the huge advertisement opposite, his face was pale, and he couldn't help muttering, "It's over, it's over!"

Jiang Haisheng frowned when he heard this, and said unhappily, "It's only the first day of opening, what's over? The weather vane has no money, we have it, they play one advertisement, we can play five, so as to win the competition on the Pearl side!"

Wu Tianze shook his head and said helplessly, "There's no chance, the Pearl Market is over!"

Saying that, Wu Tianze explained, "With this advertisement, it's useless for us to do anything, and it is impossible to maintain it at a slightly lower price of the weather vane! No matter how loud the advertisement is, we still have to make a wedding dress for the weather vane in the end!"

Wu Tianze understands that such an advertisement does not matter, if there is a similar advertisement every time there is a generation, I am afraid that it will not only be the pearl market that will collapse.

With the arrival of the weather vane, where similar news spreads, the market will collapse.

If Jianghai really falls into the cottage, the outdated positioning, Jianghai clothing can't maintain the price of the weather vane is slightly lower, and the price will collapse directly. It's not much different from the original, who would buy such a copycat?

The weather vane is not a luxury, the pricing is not high, how much room for price reduction, now Jianghai clothing has lost money, and if it falls, it will collapse!

If it is not reduced, these stores are placed here, rent, staff salaries, property, water and electricity, as long as there is not enough sales to spread evenly, it is also a continuous loss. In other words, these stores in Mingzhu will be the place where Jianghai clothing is bled out, and they want to reduce their losses, unless they plan to close their doors directly on the first day of opening......

"Impossible!" Jiang Haisheng said with red eyes, although after listening to Wu Tianze's explanation, Jiang Haisheng was also cold, but he couldn't do it if he asked him to close the Pearl Store that had been open for a day. This is to put his Jiang Dashao's face on the ground and step on it!

Wu Tianze said helplessly, "Then we can only establish our own design system as soon as possible......

Wu Tianze had proposed relevant opinions before, and it was impossible to last long just by imitating the weather vane. It's just that Jiang Haisheng didn't say anything against this, but he was not very interested, and the preparations were very slow.

Up to now, Jiang Haisheng can only seem to grasp the last straw, "Then build, build as soon as possible, and the money will be smashed out!"

Jiang Haisheng said helplessly, "No matter how fast it is from scratch, I'm afraid it will take a few months to see results." ”

This also has to be left time by the weather vane, thinking about it, Wu Tianze couldn't help but sigh in his heart......

Just as he was saying this, Jiang Haisheng's phone suddenly rang.

"Hu Jie?"

"You said Ding Yi rejected your proposal, let me take over ......"

Without waiting for Jiang Haisheng to speak, Wu Tianze, who roughly understood what was going on, hurriedly waved his hand!

Seeing his movements, Jiang Haisheng covered the microphone and asked strangely, "What?"

Wu Tianze said, "Can't take it over!" Beware that Ding Yi directly demolished Kaiyuan, and then separated the storefront, and then there was another pearl incident, they lost part of the storefront, but at least it was profitable, but we spent money, and what we bought was only a drag. ”

A wall advertisement, perhaps only tens of thousands of yuan, is a kind of promotion in itself, and there is not much loss to the weather vane, but if it is hung at the door of Jianghai clothing, Jianghai clothing will immediately become the background board of the wind vane!

In that way, all their promotion has become a wedding dress made for the weather vane!

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