Under the gaze of Ren Pingsheng and Li Xuelin, Lei Jun told the story:

"My hometown is in the countryside, and in the past, during the wheat harvest season, the people who cut the wheat were very popular, and they earned 50 yuan a day by cutting the wheat, and the outsiders ran to help people cut the wheat. ”

"As he was mowing and mowing, someone found that the sickles used to cut the wheat were consumed very quickly, and he used his brains to stop cutting the wheat and began to sell the sickles wholesale to the wheat cutters. ”

"A sickle is sold for 5 yuan, and it is sold to the wheat harvester for 10 yuan, and each one makes a net profit of 5 yuan, and about 30 pieces can be sold in a day, which is 3 times the income of the wheat harvester in a day, and it does not have to be exposed to the wind and sun, and be pricked by the wheat mang. ”

After a while, others also found out that it was much more cost-effective to buy sickles than to cut wheat, and many people also ran to sell sickles, and the price of sickles fell again and again. ”

"As there were fewer wheat harvesters, the wages of wheat harvesters rose again, and those who sold sickles saw that the situation was not good, and they switched to cutting wheat, and the price of sickles rose again. ”

"So repeatedly, the wheat harvesters and the sickles are tired, and there is not much money among them, but they spend a lot of money, and the wheat is almost ripe, and the sickles are piled up a lot, what should I do?"

At this time, someone came up with a plan to ask each wheat harvester to calculate the number of sickles he needed, and set a limit on how much wheat should be cut each day before he could buy a sickle. ”

In this case, the wheat harvesters could only concentrate on the wheat harvesting, and the sickle sellers found that they would not make as much as the wheat harvesters if they only sold the sickles, and they went down to the fields to cut the wheat. ”

Soon the wheat in the wheat field was all cut and the sickles were sold, and the wheat harvesters and the sickle sellers had made money and went home happy. ”

After the story was finished, Lei Jun pointed at Ren Pingsheng and said, "You are the one who cuts wheat." ”

He pointed at Li Xuelin and said, "And you are the one who sells sickles." ”

"The two of you, one is the upstream and is the producer of the product, and the other is the downstream and is the promoter of the product. ”

This was the end of Lei Jun's words, he picked up the cup of tea in front of him that was still warm, and took a sip gently, the expression on his face was as calm as ever.

Ren Pingsheng and Li Xuelin, you look at me, I look at you, they are all figuring out Lei Jun's words and figuring out each other's thoughts.

In the end, Ren Pingsheng took the initiative to stretch out his hand, his eyes were open, and he said sincerely:

"Mr. Li, I am a more dedicated person, wheat harvesting is my main business, and I will definitely not sell sickles. ”

Li Xuelin glanced at Ren Pingsheng seriously, nodded, held his hand and said:

"Mr. Ren said so, I don't hide it, I will continue to sell sickles

Yes, as many as you want, I will supply you. ”

Ren Pingsheng and Li Xuelin shook hands a few times, looked at each other, and smiled.

This handshake and this smile represent each other's recognition of each other's strengths and weaknesses, as well as recognition of each other's own development prospects, and it also means that the two sides are openly and honestly discussing the beginning of cooperation.

Ren Pingsheng and Li Xuelin are both workaholics with excess energy, once the two sides formed a tacit understanding, they put into work on the spot, and the two discussed in Lei Jun's villa all day, and even ate lunch and dinner at Lei Jun's house.

That night, at the dinner table, Ren Pingsheng couldn't help but ask: "Mr. Lei, what are you doing in the story of the wheat cutter?"

Lei Jun smiled and said:

"I'm the one who wholesaled scythes. ”

Seeing Ren Pingsheng's embarrassment of holding a mouthful of food and crying and laughing, Lei Jun added another sentence.

"Also, the wheat field is mine. ”

Under the mediation of Lei Jun, Ren Pingsheng participated in the first round of financing of Happy Times, which was led by overseas venture capital Dawn Capital with a 30% stake of US$3 million, and Ren Pingsheng followed with an investment of 10 million yuan and obtained a 15% stake.

After the first round of financing, Happy Times was valued at $10 million, with Lei Jun holding 40% of the equity and being the largest shareholder, Dawn Capital holding 30% of the equity and being the second largest shareholder, and Li Xuelin and Ren Pingsheng each holding 15% of the equity.

At the same time, Wanyou Network has also established a strategic cooperative relationship with Dole Games, Li Xuelin personally took charge, and Dole Games rushed to work day and night, and finally launched the gang system and game self-media functions before the internal test of "Ideal World".

Everything is ready, food and grass are sufficient, in the office of Wanyou Network, Ren Pingsheng launched the online button of the internal test of "Ideal World", which allows all employees to "eight plus four, white and black", and work overtime for 30 days The online game was finally launched the day before the start of the new school year.

Previously, the front page and floating window of 173 have been replaced with exquisite Chinese advertisements for "Ideal World", and the theme station of Xinlan Games has also launched more than 20 review articles, and posters of "Ideal World" have also appeared on the streets of more than 100 third-tier cities across the country.

The slogans of "Ideal World" are "Ideal World, Waiting for You to Create" and "Your Ideal is up to you", these two slogans are catchy and in line with the theme, and immediately after their launch, they were widely praised and disseminated, and added a lot of exposure to the game.

Of course, this advertising slogan was also drafted by Ren Pingsheng himself, which saved the company a lot of design costs.

Due to the strong publicity in the early stage, and Xu Tao's own player aura, the internal test of "Ideal World" is very hot, and the 5,000 internal test accounts that were put in advance were snatched up by enthusiastic players in less than 3 minutes, and players who couldn't grab the account poured into Baidu Tieba and major game forums to ask for numbers.

For a while, the screen was full of various "Ideal World" number stickers, which made the administrators scramble.

For this unexpected situation, Ren Pingsheng's coping strategy is:

An additional 5,000 closed beta accounts will be added, but these accounts will require players to upload a selfie with an Ideal World poster to be eligible, and the selfie must be taken at the city's landmarks.

It's fun, it's a selfie, it's a landmark building, and it's a poster of "Ideal World", and the iconic buildings across the country quickly spread on the Internet, from Yanjing to Haikou, from Hanhai to Dihua, from Lakeside to Kunming, you can see players who love "Ideal World" everywhere.

Offline, players from all over the world are taking selfies with the poster of "Ideal World", which has also become hot news in the local area.

Especially some fashionable and beautiful female players, their selfie actions have attracted the lens of many street photography enthusiasts, and the anime characters of "Ideal World" on the poster have become a common element on the street photography enthusiast forum during this time, and have also attracted a lot of lustful glances to browse and click.

On the first day of the internal test, 60 online game guilds have announced their entry into "Ideal World", and a gang area has been opened on Dole Games, including Jialan Temple, Speed Mythology, Internet Crusade and other well-known domestic online game guilds.

The timing of the beta test of "Ideal World" was chosen at the right time, at this time, "World of Warcraft" was unable to update the TBC expansion normally due to the version number problem, and players had accumulated a lot of resentment in the long waiting process, and many people began to try the new game.

The "Ideal World", which opened a special area in Dor with "World of Warcraft", has attracted the attention of many Warcraft guilds and players with its similar gang system, and then through the guidance of the online game guild, the popularity of "Ideal World" has continued to rise.

Players are busy brushing tasks, making achievements, and placing copies in the game, while not forgetting to post photos and write experiences on their blogs, and have produced a lot of high-quality articles, which has further improved the praise of the game "Ideal World" in the player group.

That night, in the office of the R&D Department of Wanyou Network, Ren Pingsheng and Xu Tao looked at the hot game screen, and their hearts were full of excitement and excitement.

After this battle, Xu Tao and others were completely convinced of Ren Pingsheng's vision and wisdom, and the first cannon of "Ideal World" really fired, and it was very loud.

From R&D to marketing all the way, Ren Pingsheng has a premeditated plan in his chest, he has no last resort, every step has been taken into account, every decision is in place, there is such a powerful person as the boss, "Ideal World" will definitely be a big seller, and Wanyou Network will definitely embark on a broad road.

At the same time, Li Xuelin, who is in Huacheng, was also surprised by the detonation effect of the closed beta test of "Ideal World", which not only attracted a large number of clicks and views, but also drove Tole Games up several notches in the ALEXA rankings.

Not only that, the market response of the newly created gang system and game self-media is very good, and even the agents of "World of Warcraft" have come to the e-commerce to ask for game self-media functions to be given to them.

Li Xuelin decided to recruit another group of HTML engineers to continue to strengthen the functional gameplay of the game's self-media and apply it to more game areas.

He sighed once again that Lei Jun's vision and judgment were really extraordinary.

On this day, those who cut the wheat and bought the sickle reaped the fruits they wanted.