Chapter 749: Hollywood of Regret (4200 words big chapter, please subscribe)
Although the premiere of "Terminator" was not held successfully, Rong Le had allocated two million US dollars to Shahai Entertainment before this, in order to promote "Terminator", Richard Parker was relatively successful in this regard, and Rong Le also found that although Richard Parker's ability to select films was average, he had some talent in publicity.
The $2 million allocated by Rongle was spent, but Rongle was also able to see publicity about "Terminator" on the main streets of Hollywood and in the mainstream promotional media.
The T-800 played by Arnold Schwarzenegger is expressionless, wearing a black leather jacket and wearing sunglasses on a Harley-Davidson motorcycle The promotional poster still amazes a lot of people.
Rong Le took Hu Yinmeng and Guan Fairy to a theater in Hollywood, which is one of Lei Shidong's cooperative theaters, and it is "The Terminator" that is released.
When Hu Yinmeng saw Guan Fairy for the first time, he was also amazed by Guan Fairy's appearance, as one of the most famous beauties in Wanwan, Hu Yinmeng thought that she was not inferior to anyone in appearance, but Guan Fairy was so beautiful that Hu Yinmeng couldn't ignore her beauty.
And the same is true of Guan Fairy, she is also very confident in her appearance, but when she saw Hu Yinmeng, who had just given birth to a child and had both the innocence of a girl and the charm of a young woman, she couldn't help but admire Rong Le's unique vision.
As for the relationship between the two, Hu Yinmeng is innocent and doesn't care how many women Rong Le has outside, and Guan Fairy is immune to these things, and the two of them also know that they are not Rong Le's main room, so there is no tension.
And although Guan Fairy did not leave a child for herself in another time and space, she herself liked children very much, so when she saw Rong Jingshi, she also liked it very much, which also indirectly shortened the distance between her and Hu Yinmeng.
Today is the release of "The Terminator", although the two don't know the importance of this movie to Rongle, they also know that this is a movie invested by Rongle, so the two followed Rongle to the theater to watch this movie together.
Although the promotion of "Terminator" has been done very well, because MGM chose the release of "Blood Demon" at the same time, the attendance rate of the release of "Terminator" was not very high, and Rong Le visually measured it, and it only reached about 40%.
If this movie is one of the seven major movies, such an attendance rate is definitely unqualified, but this movie is a movie invested and produced by Shahai Entertainment, there are no big-name directors, no blockbuster stars, and no decent premieres, in this case, reaching 40% attendance is already good.
In fact, the attendance rate of 40% is already relatively high in the theaters where "Terminator" was released.
"Brother Le, there aren't many people who really want to see it?" After Guan Fairy, Rong Le, and Hu Yinmeng entered the theater, Guan Fairy looked at the surrounding audience and said.
"Don't worry, this is because everyone doesn't know how good this movie is, and when everyone finds out about this movie later, the attendance rate will also go up!" Rong Le didn't analyze these reasons in depth with Guan Fairy, in fact, Guan Fairy may not be able to understand.
The three of them chatted for a while, and the movie began, and the theater gradually became quiet from the noise, especially when Arnold Schwarzenegger appeared.
The movie theater couldn't help but let out some exclamations, Arnold Schwarzenegger's cold image attracted the attention of all the audience as soon as he appeared, and some viewers had seen Arnold Schwarzenegger's previous movies, they naturally knew how bad Arnold's acting skills were, but in this movie, Arnold, who was silent and paralyzed, obviously covered up his shortcomings in acting.
In the whole movie, Arnold Schwarzenegger, as the soul of the movie, has only 17 lines, and the cold image is enough to attract all audiences.
The whole movie is cold, whether it's Michael Beane who plays the warrior Lacey or Linda Hamilton who plays Salad. are extremely in line with the style of the movie, and it is not difficult to see James Cameron's skills.
Although James Cameron is a halfway director, some people are geniuses in a certain industry, and James Cameron is a genius in the directing industry.
That's why he was able to become one of Hollywood's greatest film directors in the future!
From the beginning of the film, he grabbed the audience's attention tightly, and when everyone stood up and applauded this shocking movie at the end, Rong Le knew that his first step must be successful.
After the movie theater came out, Rong Le immediately allocated another million US dollars to Shahai Entertainment, for the follow-up promotion of "The Terminator", since the war has started, Rong Le naturally has no possibility of retreating.
On the second day, Rongle received the box office report cards of the first day of the two movies "Terminator" and "Blood Demon".
"Terminator" is worth 970,000 dollars!
"Blood Demon" is worth $7.86 million!
The results of "Blood Demon" are more than several times that of "Terminator", which is also the most direct gap between Shahai Entertainment and MGM, but there is one thing that makes Rong Le very satisfied, that is, the survey of audience satisfaction after the movie.
95% satisfaction with Terminator!
65% satisfaction with Blood Fiend!
Beautiful word-of-mouth is definitely the most important weapon for a small-scale movie like "Terminator" to reverse the box office, and sometimes word-of-mouth is really a magical thing.
Some movies are not popular, and some movies are not popular, so every time a film company invests in a movie, it is a gamble, even a master director may hit the street, and a new director who emerges from a corner may also make a box office hit.
Today's audience is still relatively honest, good looks are good-looking, not good-looking is not good-looking, watching movies is just an entertainment activity, unlike later, marketing numbers are flying all over the sky, and the so-called word-of-mouth has also become a means of movie promotion.
One is to smear the movie as bad, which is to collect money for another movie released at the same time.
There are also some who can say some objective content, which has not yet become bigger and stronger, no one gives money, you need to accumulate your popularity in the early stage, and wait until you can collect money in the future, and then see who gives more money.
So don't be too obsessed with the so-called word of mouth, out of the ten reviews you see, at least eight have received money. This is still a constrictive statement.
However, now that Rong Le is a capitalist, he naturally will not spit on this behavior, and even let him appear in the current Hollywood years in advance.
So when Richard Parker gave the million dollars to those movie magazines and film critics, the reputation of "The Terminator" exploded.
It's called an epoch-making sci-fi masterpiece!
Call it a great show!
Call it a great work!
Before MGM could react, many Hollywood movie magazines had begun to repeat "The Terminator", after all, everyone received money, and the film was really good, even if it was blown hard, it would not delay its own compulsion, so why not.
It is under this kind of publicity that more people have become interested in the movie "Terminator", and call their friends to go to the movie to see this movie that has been touted by so many people.
Therefore, on the second day of the release of "Terminator", it achieved a box office counterattack, and the single-day box office reached $2.3 million, an astonishing increase!
On the third day, the single-day box office was $3.92 million!
The box office record of "Terminator" in the first weekend was 7.19 million, not counting the publicity expenses, the box office of "Terminator" has recovered its cost, of course, this does not include the share between Shahai Entertainment and the theater chain.
However, as soon as such a box office came out, no one doubted the box office of "Terminator", which is definitely a model of small and big.
At the same time, Hollywood's seven major cities also began to face up to Shahai Entertainment for the first time, although the box office of "Terminator" is not high, but his investment cost is low, which also means that his profits are more considerable, and now it is obvious that the box office in North America Shahai Entertainment will be able to recover its costs, and at the same time, with the addition of overseas box office, peripherals, videotapes, etc., they suddenly found that this movie can bring at least 50 million US dollars to Shahai Entertainment!
This is what they have carefully calculated!
In addition to the Seven, Lei Shidong and the theater managers he represents behind him are also very happy, the high box office of "The Terminator" also represents an increase in attendance, of course, their income is more, at this time, there is already a cinema experience to contact Lei Shidong in the hope of expanding the scale of the screening of "The Terminator".
When Lei Shidong informed Rong Le of this matter, Rong Le naturally had no opinion.
For a time, "The Terminator", which had just ranked among the top ten single-week box office in North America, attracted the attention of all Hollywood studios.
Just when they thought that the news of "Terminator" was limited to this, Shahai Entertainment suddenly announced that it would make "Terminator" into a series of movies.
Immediately, Hollywood studios couldn't sit still, what movie is the least likely to hit the street at the box office? It is undoubtedly a sequel to a successful movie, and now the success of "The Terminator" will definitely make his sequel a big hit.
"Haha, Rong, your marketing is so successful, now "Terminator" has become the focus of discussion in Hollywood!" Lei Shidong expressed his sincere admiration for Rong Le at Shahai Entertainment, when "Terminator" was released, although he thought that this movie might be successful, but he never thought that it would cause such a big sensation.
Rong Le smiled slightly: "Mr. Lei Shidong, you shouldn't have any doubts about the cooperation between us this time, right?"
Lei Shidong laughed, the success of "Terminator" made the Lianhe Cinema Line he formed reap huge benefits, and at the same time, it was also more united!
"Of course, I have never doubted your ability!" Lei Shidong did not mention his worries and doubts at the beginning.
Rong Le didn't debunk his meaning, and said, "Then toast to the success of our cooperation!"
"Cheers!" Lei Shidong raised his glass.
After Lei Shidong left, Richard Parker walked in with a spring face, and the success of "The Terminator" made him, the manager of a film company after the fourth tier of Hollywood, also raise his eyebrows, and many independent production companies have contacted them.
"Chairman, there are already many companies that want to invest in the filming plan of the second part of our "Terminator", and some well-known actors have also called, hoping to participate in the filming of the second part!"
Rong Le asked, "Are there seven major companies?"
Richard Parker shook his head and said, "I received the news that there are many people who are concerned about the Seventh Congress, but they haven't contacted us specifically. ”
Rong Le restrained his smile, Hollywood's xenophobia seems to be really serious, even if anyone with a discerning eye has seen the success of "The Terminator" now, but the Seven Ones can still hold their breath.
"By the way, how is the overseas distribution contact?" Rong Le asked.
Hearing the overseas distribution, Richard Parker shook his head a little disappointed, and said: "Now Hollywood's overseas distribution is firmly in the hands of the Big Seven, and our contact is not successful!"
Rongle also understands that the reason why the Seven can be called the Seven is because of their distribution capabilities, Lucasfilm's "Star Wars" is known as the representative of American culture, don't you have to honestly hand over "Star Wars" to 20th Century Fox, one of the Big Seven, for distribution!
So Rong Le said: "You will focus on connecting the European and American markets, and as for the Asian market, you can directly contact the Dynasty Media in Xiangjiang, and the distribution in Asia will be handed over to them!"
Nowadays, Dynasty Media's film distribution network has long been spread throughout Asia, and it is one of the largest groups in the entire Asian distribution network, so Rongle has no worries about the Asian market at all!
And for some of the plans in Rong Le's heart, Shahai Entertainment at this time has already become an independent film company and has separated from Dynasty Media.
Richard Parker said, "I know the chairman!"
At this time, Hollywood's market in Asia has not yet reached the level of calling for wind and rain, and Hollywood's real strength is the European market. Now the European market is to Hollywood what the Wanwan market is to Hong Kong Films.
The success of "The Terminator" not only made Shahai Entertainment the focus of Hollywood, but also the director of this film, James Cameron, and the star Arnold Schwarzenegger, also became the focus of Hollywood.
Hollywood believes in success, and if a person succeeds, it means that the probability of his second work hitting the street is also infinitely reduced.
Unlike Shahai Entertainment's lack of interest from the Big Seven, James Cameron and Arnold Schwarzenegger received invitations from the Big Seven.
This makes the two of them work hard at the bottom, naturally ecstatic, the seven also have their own plans, if the two can be signed to shoot their movie, then even if Shahai Entertainment wants to make the second part of "Terminator", there will be no soul of the movie James Cameron and Arnold Schwarzenegger.
However, they were disappointed after all, because the contract signed by James Cameron and Arnold Schwarzenegger with Shahai Entertainment had a clause that prioritized the filming of the "Terminator" series of movies!
Just when the Big Seven were still struggling with this, James Cameron and Arnold Schwarzenegger received another call from CAA, and Michael Owitz, the general manager of CAA, wanted to meet with them$article! ", WeChat pays attention to "excellent reading literature", chatting about life, looking for confidants~