The auction has officially begun!

The first auction was a 30,000-square-foot piece of land in Wan Chai District, which was auctioned by Yongtai Construction at a price of 530 million, which can be regarded as a good start to this auction.

Then there is a piece of land of more than 50,000 square feet in the Eastern District, the location here is not as good as the land in Wan Chai District, but fortunately, the area is larger than the previous one, and it was auctioned by Liao Chuangxing Enterprise at a price of 580 million!

But this is just a warm-up, the atmosphere at the auction is not warm, everyone is waiting, waiting for the last piece of land to come out, everyone present is a battle-hardened old-timer, such an ordinary auction scene, they will see several times a year, but this time is different from the past!

Although Rongle is also involved in the two most important economic systems in Xiangjiang, one is the real estate industry and the other is the financial industry, but Rongle has never regarded these two industries as its main industries.

Although Dynasty Real Estate has been listed and has become one of the top ten real estate companies in Xiangjiang, it seems to have unlimited scenery, but it always feels that it is not as good as the Dynasty Media Group, Panda Retail Group, and Tunan Technology Group, which Rongle attaches more importance to, and all Xiangjiang people know that if these three groups choose to go public, they will instantly surpass Dynasty Real Estate!

As for Dynasty Securities, although it has not announced its net profit to the public, some banks have estimated that the annual profit is estimated to be around HK$100 million to HK$150 million.

Now it is the first time that Rongle has appeared in the auction of Heung Kong land, and its opponents are the most well-known real estate companies in Hong Kong, Hongkong Land, Cheung Kong, Sun Hung Kai, and New World......

This is not only a confrontation between China and foreign countries, but also an internal chaotic war, is Rongle coming from behind, or is the old consortium still majestic? All this began with the sound of the auctioneer's hammer!

"What is going to be auctioned now is a piece of land with an area of 144,000 square feet located in Central, Connaught Road Central and Harbour View Street! This land was originally the terminus of China Bus and Minibus in Central, with a starting price of 2 billion Hong Kong dollars! Each increase is 5 million Hong Kong dollars! Now please bid!"

The starting price has already exceeded the previous highest transaction price, and the atmosphere in the venue is a little solemn, everyone knows that this battle will officially begin, who will blow the horn first?

Hongkong Land, or Cheung Kong, or Rong Le, who has not spoken out today? Looking at Sun Hung Kai's Guo Desheng over there, he also looks like he is determined to win, who will become today's standard king?

"HK$2.1 billion!"

After a short silence, the New World Shark Gall Tong took the lead in raising the sign, and everyone's eyes lit up, but they didn't expect that the worst of these forces was the first to bid the price, and Shark Gall Tong did not lose his name, and directly increased the price by 100 million Hong Kong dollars.

Guo Desheng smiled slightly, only increased the price by 100 million Hong Kong dollars, but he couldn't scare people away, and held up the sign: "2.2 billion Hong Kong dollars!"

Sun Hung Kai is the third largest real estate company in Hong Kong, and naturally has its own pride, if it can win this land, Sun Hung Kai's stock price will definitely increase a lot, and it is possible to surpass Cheung Kong at that time!

Li Chaoren's expression was calm, he couldn't see the slightest wave, and held up his sign: "2.3 billion Hong Kong dollars!"

Cheung Kong is now only lower than the old British-funded consortium Land in Xiangjiang Real Estate Company, ranking first in the Chinese real estate consortium, if it can win this land, Cheung Kong is also likely to impact Hongkong Land's dominance in Xiangjiang!

The three major Chinese business consortia took the lead in bidding, while Hongkong Land's Simon Keswick and Panda Retail Group's Rong Le did not move at all, and they couldn't see what they were thinking in their hearts, which made people a little confused.

However, the bidding in the venue continued.

"2.4 billion Hong Kong dollars!" Shark Guts raised his sign again, this is a big gamble in itself, for a person like Shark Guts who gambles very much, it is impossible for him to give up so easily!

"2.5 billion Hong Kong dollars!" Mr. Guo Desheng is also the one who is not going to give in, and the momentum of the inevitable victory is revealed, and they Sun Hung Kai is going to settle on this land!

"HK$2.6 billion!" Li Chaoren sits firmly in the Diaoyutai area, and now Cheung Kong is running well, is one of the most stable real estate companies in Heung Kong, and has an amazing cash reserve.

I thought it was a dragon and tiger fight, but at this time, Landmark and Rongle did not join the battlefield, but took the lead in fighting a melee between the Three Kingdoms, and everyone in the venue was excited, this auction must be recorded in the history of Xiangjiang!

"HK$2.7 billion!" Last year, New World and Hang Lung and other real estate companies formed a new consortium to bid for the development rights of the property on top of the nine subway stations in Xiangjiang, which was also a bloody storm, and he still remembers it vividly, which is not much different from today!

"2.8 billion Hong Kong dollars!" Guo Desheng's old man and Feng Jingxi and Li Zhaoji joined the new Hongji, and finally parted ways.

"2.9 billion Hong Kong dollars!" Li Chaoren slowly raised his card, but he was determined, when he won Hutchison like a snake swallowing elephants, although he was said to have taken advantage of HSBC, Li Chaoren knew how much thought he had spent on this, so for Li Chaoren, he enjoyed such a battle.

After this round of bidding, Rongle and Hongkong Land still did not participate, they were like two bloodthirsty beasts quietly waiting for the opportunity, waiting for the three forces in front of them to show fatigue, and then they would attack quickly.

When Li Chaoren raised the price of 2.9 billion Hong Kong dollars, Shark Courage smiled slightly bitterly in his heart, this year's investment in New World was too scattered, resulting in the cash reserves of New World is not abundant, although it is also possible to borrow from the bank, but now the real estate market in Xiangjiang is like a pool of muddy water, and no one can really see clearly, he has begun to weigh whether to continue to participate at this time.

But in the end, Shark Guts still held up the sign: "3 billion Hong Kong dollars!"

The allure of this land is too great, and I believe that no real estate developer in Xiangjiang will be able to refuse his chance this time!

Guo Desheng glanced at Shark Guts, before the start of filming, he had an analysis of various opponents, among which he did not attach great importance to the new world, and the investment of the new world for more than a year was unnecessary in the eyes of Guo Desheng, who was old and heavy, which was also one of the important reasons why he was not optimistic about the new world.

"HK$3.1 billion!" Guo Desheng raised his sign, and at this time it was time to see who could hold on to the end!

Li Chaoren first turned his head and glanced in the direction where the Hongkong representative was located, and found that Simon Keswick and Bao Fuda were looking down about something, and then looked at the direction of Rongle, and found that he was also looking at himself, the two looked at each other and smiled, and Li Chaoren withdrew his gaze!

"3.2 billion Hong Kong dollars!" Li Chaoren held up his sign, it was only 3.2 billion, and Li Chaoren was fully prepared for this auction.

In order to compete for the largest auction of land this year and even in the next few decades, the three major Chinese consortiums in Xiangjiang have been bidding one after another, showing the majesty of the Chinese consortium!

However, a battle will eventually be divided into winners and losers, when Li Chaoren raised 3.2 billion Hong Kong dollars, Shark Guts took the lead in showing a wry smile and put away his price card, if the fight continues, the new world will have the possibility of a shortage of capital chains, once the new world's capital chain is broken, then it will be a devastating blow to the new world!

So Shark Guts had no choice but to bow his head and admit defeat!

Seeing that the shark had withdrawn from the battle, Guo Desheng raised his sign again, "3.3 billion Hong Kong dollars!"

Sun Hung Kai is different from New World, Sun Hung Kai's financial situation is very good, and he has not made much investment in the past year or so, so Guo Desheng does not think that he is worse than Li Chaoren, or the other two who did not make a move.

Li Chaoren glanced at Guo Desheng, Sun Hung Kai was his own existence at the beginning, but now, he doesn't think Sun Hung Kai will become his opponent!

"HK$3.4 billion!"

"3.5 billion Hong Kong dollars!" Guo Desheng almost did not pause, directly raised the card, and the expression on his face was even more calm like a calm lake, but the determination in his eyes did not match his image as an old man at all!

Li Chaoren was indeed suppressed by Guo Desheng, and he couldn't help but speculate in his heart, is there any killer feature that Sun Hung Kai can't do?

But this price can't repel Li Chaoren!

"HK$3.6 billion!"

"HK$3.7 billion!" Just when everyone thought that Guo Desheng would continue to pursue the situation of forming a two-man battle with Li Chaoren, Hongkong suddenly joined the battle without warning.

"Hongkong Land is in the war!" someone whispered in the venue.

"I didn't expect Hongkong Land to join the battle at this time, this auction is getting more and more interesting!" "The gods fought, and the little ghosts did not suffer, on the contrary, the little ghosts in the venue were very happy to watch, such a bid has been rare for many years!

Guo Desheng and Li Chaoren looked in the direction of Hongkong Land at the same time, while Simon Keswick and Bao Fuda looked at them with confident smiles, as if this land was already in his pocket.

"3.8 billion Hong Kong dollars!" Guo Desheng retracted his gaze and faintly pressed his heart, this is already the highest price that Sun Hung Kai can come up with, I thought that my previous behavior would deter the opponent, but it seems that everyone is extremely eager for this land.

Li Chaoren once again locked his eyes on Rong Le's body, it's already now, aren't you going to make a move?

"HK$3.9 billion!" Li Chaoren raised his card!

Simon Keswick smiled slightly and held up his sign: "4 billion Hong Kong dollars!"

Simon Keswick wants to use this battle to let the people of Xiangjiang know that Hongkong is still the same Land, and the king of real estate in Xiangjiang can only belong to Hongkong Land!

Li Chaoren looked at Guo Desheng, and saw this old opponent, after all, he put away his price tag, although Sun Hung Kai wanted this land very much, but such a large amount of money invested in it was also a painful investment for Sun Hung Kai, if the bid continued, it would inevitably be contrary to the overall development direction of Sun Hung Kai.

"HK$4.1 billion!" Li Chaoren saw Guo Desheng like this, and raised his sign again!

"Sun Hung Kai has also given up! It looks like Rong Le is going to make a move this time, right?" someone whispered.

"I think it's the same, the two major Chinese-funded consortia are sandwiched against Land, and this is also a good story!"

However, they were still disappointed after all, Rong Le still did not raise the card, but when the time came, Simon Keswick of Landland continued to raise the card.

"HK$4.2 billion!"

Li Chaoren's heart also began to hesitate, such a price has exceeded his previous budget, and after quickly discussing with his two right-hand men, Li Chaoren raised his sign: "4.3 billion Hong Kong dollars!"

In the direction of Landmark, Simon Keswick did not discuss with Bao Fuda next to him at all, and directly held up his sign: "4.4 billion Hong Kong dollars!"

Then he glanced at Li Superman provocatively, and Huang was regarded as Jardine's bag, but Li Chaoren cut off Hu from the middle, although the Taipan of Jardine at that time was not himself, but this was still regarded as a shame for Jardine by Simon Keswick!

Li Chaoren shook his head and smiled bitterly, this price also exceeded the expectations of Changjiang Industrial, looking at Simon Keswick's posture, it is obvious that 4.4 billion Hong Kong dollars is not his bottom line, if he continues to fight, he can only lose both, which is unacceptable to Li Chaoren.

What's more important is that Rong Le hasn't made a move yet, and no one knows what kind of price they will fight for in the end, but Li Chaoren has decided to give up, and the rest is to watch them fight each other!

The auctioneer looked around the venue, and his eyes subconsciously stayed on Rong Le's body for a moment, but he didn't see him holding a card.

And everyone in the stadium also focused on Rong Le's body, hoping that at this time he could raise his cards to fight with Land, this is not to say that they are biased towards Rong Le, but they want to let this battle continue!

"Is there anyone else who bids more than HK$4.4 billion?" asked the auctioneer, looking around for a moment.

Rong Le, who was in full view of everyone, also had some doubts in his heart, in his memory, the land that was auctioned by the Land Acquisition Room for 4.755 billion Hong Kong dollars, that is to say, there should still be opponents, why did it not appear now?

Is it because of my butterfly wings?

"HK$4.4 billion, for the first time!"

"HK$4.4 billion, the second time!"

Everyone looked at Rong Le, are you really just here to do stone carving?

"4.4 billion ......."

"HK$4.5 billion!" Rong Le finally raised his sign under the watchful eye, since the opponent of Hongkong Land did not appear, then he had to make a move!

Simon Keswick's eyes lit up, just for a moment he really thought he was going to get this land, but Rong Le, the-stirring stick, still made a move after all!

"4.6 billion Hong Kong dollars!" Simon Keswick raised his sign without hesitation, this price is affordable for Land!

Rong Le glanced at Simon Keswick, and lightly raised the sign: "4.7 billion Hong Kong dollars!"

If Hongkong Land is holding up its sign, it will exceed their price tag on another plane.

"HK$4.8 billion!" Simon Keswick held up.

The speed at which the two of them raised their cards was like bidding, not a piece of land worth more than billions at all, but more like a toy with only a few dozen yuan.

"4.9 billion Hong Kong dollars!" Rong Le was expressionless, Rong Le has been preparing for this land for more than a year, and it is not easy for anyone to come!

Simon Keswick's eyes were red, and if he shouted again, it was already the limit of what Hongkong Land could take!

"HK$5 billion!" But in the end, Simon Keswick gritted his teeth and shouted out the final offer of Land, and now he can only hope that Rongle will be frightened by this price.

But he was disappointed after all!

"HK$5.1 billion!" Rongle raised his card, HK$5.1 billion, which is far from reaching Rongle's bottom line!

Simon Keswick's gloomy cheeks make people think that there should be an even more tragic battle behind!