Chapter 1732: Controversy and Advertising

Yin Jun is making movies quietly in Europe, but China is very lively.

Long before Yin Jun went to the United States, in mid-June, "Huajing People in New York" was officially broadcast on Huaxia TV.

This TV series that has been promoted for a long time, whether it is newspapers and magazines, or people's gossip news, the TV series starring Liu Xiaoqing, the double actress of the Hundred Flowers Award and the Academy Awards, is of course very exciting.

They don't know that although Liu Xiaoqing is very outstanding in "Huajing People in New York", the most important thing in this TV series is the actor Jiang Wen.

Now it is not time to hype up the news of couples' stalls, even if everyone in the circle knows that Liu Xiaoqing and Jiang Wen are in love, and this matter cannot be brought to the newspaper or the news.

Because it's not serious.

If it is replaced 40 years later, Weibo, hot searches and other things are overwhelming, and it would be polite not to say that the two of them are married as Fengzi.

But that's good.

When people watch TV, although they also watch actors, they still watch more content.

The content is not good, even if you are a popular star, you will have to be scolded by the audience.

In the 80s, which of the superstars Tang Guiqiang, Brother Daoming, and Zhang Guili was never scolded by the audience?

With such expectations, the broadcast of "Huajing People in New York" has created a good score of 80% from the first episode.

Although it is not as good as "Desire" against the sky, and even less as "Journey to the West", which is not from a planet at all, it is still very good in the fashion TV series in recent years, and it can be compared to "Alien Girl".

As the plot continues to unfold, from the excitement and Top Gun at the beginning, to the troubles in the middle, it is gradually in a difficult situation, and the relationship between people is constantly changing, and the audience sees more and more content.

From the initial curiosity and yearning, the audience began to think deeply.

Is the United States really that good?

Is the United States really full of gold?

Are people who go to the United States really happy?

Not necessarily!

In the past, everyone could talk eloquently about whose son went to the United States to make a lot of money, and whose daughter went to work in the United States again...... These are what people call pride.

can look extremely real, so real that people will worry about the plot and even cry when they watch it, and the audience will realize that there are difficulties everywhere.

Especially in a foreign country, if you are not familiar with the place, even your compatriots will deceive you and harm you.

All you can do is wipe away your tears and then struggle desperately.

At the same time, I didn't even dare to return to China, so I could only report the good news here, not let my family worry, and not let others laugh.

Such a plot not only made the audience feel emotional, but also launched a heated discussion in the newspaper.

There is a debate about whether it is good to go to the United States, how to survive in the United States, and what conditions are the best way to go to the United States......

All in all, in this era of lack of entertainment, the audience has no way to vent their energy, so they naturally rely on newspapers and magazines to watch with relish.

It's a pity that there are no talk shows on TV now, and there are no confrontation programs between the pros and cons, otherwise "Huajing People in New York" will be used as a topic, and the ratings will be overwhelming.

With such a high degree of topicality, not only Liu Xiaoqing's acting skills are highly appreciated, but more importantly, Jiang Wen, whose fame has been suppressed by Liu Xiaoqing in the past few years, became popular all of a sudden.

And not fire in general.

People can't say whether they sympathize with or hate this cellist who has experienced ups and downs, or whether it is more appropriate to love and hate.

But the more I saw the back, the more I felt that the role played by Jiang Wen was very charming.

It's also very masculine.

No matter what the circumstances, Wang Qiming has not lost the persistence in his heart, and he has never fallen.

In order to live in New York, he worked hard desperately, and this fighting spirit also made people feel emotional.

The two women in the play.

One is Wang Qiming's wife Guo Yan, and the other is the Chinese restaurant proprietress Ah Chun.

Ah Chun is naturally the role played by Liu Xiaoqing, and Guo Yan chose Jiang Wen's classmate Yue Hong, which was recommended by Wen Bixia.

Guo Yan's role is not as brilliant as Ah Chun, but this drama basically revolves around the three of them, so Yue Hong can be regarded as famous in one fell swoop, which makes her classmates envious.

Lu Liping shouted even more, shouting that Wen Bixia couldn't favor one over the other, and she must be arranged with a few good roles.

The ratings of the TV series "Huajing People in New York" have risen to 85% since the fifth episode, and the ratings have remained above 90% after ten episodes, and they have never come down.

This also allowed it to break the record of "Alien Girl", and the ratings were higher than that of "Plainclothes Police Inspector" broadcast in previous months.

Advertisers who spend a lot of money on advertising are laughing from ear to ear.

With such high ratings, the more viewers see their ads, the more they can see them, which is of course a great thing for their brand promotion and sales boost.

It's just that Coca-Cola, McDonald's and Toyota are the happiest companies.

Gan Guiliang came from Xiangjiang, and of course he learned Yin Jun's practice of advertising in TV dramas.

Long before "Huajing People in New York" went to New York, he found the heads of these three companies in Huajing and told them, I want to make such a TV series, if you give advertising money, your products will appear in it repeatedly.

Coca-Cola entered China as early as 1978, and now Coca-Cola has already begun to sell, but the sales are not good.

It has not yet acquired local beverage brands in China, such as Tianfu Cola, Laoshan, Arctic Ocean, etc., but this does not mean that Coca-Cola does not have this mind.

They're just waiting for a better time to take over these local brands in one fell swoop.

The crew of "Huajing People in New York" went to the United States, and there was no need to do anything in the play, Coca-Cola soda would appear, but if they were willing to give money, then the brand would not only not be covered, but would appear frequently, which would form a very deep impression in the eyes of the people.

Compared with Coca-Cola, Toyota returned to China earlier.

At the Canton Fair in 64, someone ordered 10 Toyota cars in one go, which caused a sensation.

Then in the year when Coca-Cola entered China, the advertisement "There must be a road before the car reaches the mountain, and there must be a Toyota car when there is a road" came out.

Although the joint venture production of Japanese cars in China will not officially start until 2002, this does not prevent the smart Japanese to accumulate word of mouth first, and then accumulate steadily.

So this advertisement, like Coca-Cola, is very eager to get out.

After all, in the United States, Japanese cars have already conquered half of the country, and Japanese cars can be seen everywhere.

Just as as Coca-Cola gives money, Pepsi will not appear in "Huajing People in New York", as long as Toyota gives money, let alone American and national cars, even the signs of Japanese cars of other brands will not appear on the TV screen.

Even if there are other cars that appear, they will cover their signs.

This made Toyota's people very happy, and praised the Kirin culture for being thoughtful.

The last one is McDonald's, they don't have a store in China yet, but the office has already been established.

For this supermarket with a population of 1.3 billion, McDonald's does not look down on China because it is now poor.

On the contrary, they set up offices early to understand the habits of Chinese people from all aspects, to investigate various markets, and to prepare for future development in China.

Because McDonald's opened a store in Xiangjiang in 75 years, they are very familiar with Yin Jun, I heard that it is Yin Jun's script, and it is starring the heroine of this Xiangjiang Film Awards, and it is scheduled to be broadcast in prime time on Huaxia TV, of course they are willing to give money, so that their name continues to appear in the TV picture.

Like the promises made to Coca-Cola and Toyota, McDonald's biggest competitor, KFC, is unlikely to appear in the TV camera.

Not to mention that McDonald's and KFC are a family, as long as they are not the same operation team, then there will be competition, and it is absolutely impossible for McDonald's to use its own money to contribute to KFC because it belongs to the same group.

So McDonald's is quite satisfied with the blocking of KFC.

These three companies have branches in Xiangjiang, so they also know Yin Jun's habits.

If you want to have a relationship with Yin Jun and cooperate with Yin Jun for a long time, then you can't be stingy.

If you behave stingily, then you will definitely be despised by the Kirin Group, and then there may be no cooperation from now on.

Thinking of such a large market in China, and the Kirin Group has such a big influence in China, so in the face of Gan Weiliang's lion mouth, the three companies just bargained, and generally accepted the offer of Kirin Culture.

Through the agreement, Kylin Culture Huajing Branch received a total of $5 million in sponsorship fees from three companies.

And the overall cost of "Huajing People in New York" did not exceed 5 million US dollars, and this is still under the condition that they are very lean and there are no restrictions on various expenses.

Therefore, the people of Qilin Culture have long known that "Huajing People in New York" has not yet been broadcast, and the advertising fee has not been charged, and the cost has been earned.

The advertisements before and after each of the remaining episodes are what they earn for nothing.

Such a way to make money and ability, it really makes everyone sigh when they say it.

You guys are so good at making money!

But the three companies didn't lose at all.

Because as the TV series "Huajing People in New York" becomes more and more popular, everyone has more and more time to see their products.

Coca-Cola couldn't wait to make an advertisement in Huajing, covering age groups from 20 to 50 years old, and found that they were not only familiar with Coca-Cola soda, but many could even name other Coca-Cola drinks.

Young people can even draw the shape of Coca-Cola's packaging.

Such brand recognition is simply amazing!

This shows that their huge advertising dollars are really worth it!

It's not just Coca-Cola, it's Toyota and McDonald's as well

Compared with ordinary advertisements, the advertisements of the three of them appear in TV plots, and they can be seen by the audience subtly anytime and anywhere.

After being broadcast in one breath for several months, where can you worry that everyone will not take their brand to heart?

This is Huaxia TV!

Even if you don't count most of the rural population, it covers at least 600 million people!

Can an advertisement be seen by most of the urban residents of Huaguo and have a strong impact in their minds, can you say that it can't be done?

Definitely a great deal!

So the heads of the three companies all called Gan Guiliang and told him that if there is such a good thing in the future, he must think of them.

Even if it's a TV series in the mainland, they can also advertise this kind of product!

……

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