In order to withdraw from the business of generic drugs in India, Ren Pingsheng paid a great price.

Economically, in addition to the 32 million yuan paid by the Puxian Department to buy out the business, Ren Pingsheng's only profitable industry has changed hands, and the cash flow that was silently supporting his entrepreneurship and investment has been cut off.

Emotionally, An Qi poured countless efforts and feelings into the group of "Dancing with Cancer", as a representative of Ren Pingsheng, she broke with Li Li and other patients who were in the same boat because of the sale of generic drug sales network, which was a big blow both intellectually and emotionally.

Although with An Qi's personality and her feelings for Ren Pingsheng, there is no and cannot raise an opposing opinion, but Ren Pingsheng knows that since then, there seems to be a layer of separation between the two.

And what bothered Ren Pingsheng the most was Lin Lisong, a friend who has always been silent and a right-hand man in his career, who had a big quarrel with Ren Pingsheng because of this transaction, and he hadn't come to work for several days.

Lin Lisong did not object to Ren Pingsheng's withdrawal from the generic drug business, but in his opinion, quitting the business and selling the business were two different things, and the other party was still the notorious Puxian family.

Ren Pingsheng disagreed with Lin Lisong's opinion, he felt that in business, the sales network he had worked so hard to establish could not be thrown away in vain.

And, even if they could quit, would those dealers be willing?

How to calculate the cost of their investment, Ren Pingsheng has no way to compensate them now, and he can't bear the burden of appeasing these people, rather than dealing with this situation himself, it is better to throw the burden to the Puxian department.

At the same time, he can get back a one-time compensation to alleviate the financial hunger of Wanyou Network.

Kill two birds with one stone, why not.

In the past, Ren Pingsheng's explanations, coupled with his unique speech skills, could be convincing almost every time, but this time, the aura on his body failed.

Lin Lisong asked a question that he couldn't answer: "Have you ever thought of those patients, what will happen if they fall into the hands of the Puxian system?"

"You are doing this by a big mistake. ”

In this regard, Ren Pingsheng only replied.

"Children distinguish between right and wrong, and adults only talk about the pros and cons. ”

This sentence completely angered Lin Lisong, and he slapped the table on the spot and walked away.

The last sentence left by Lin Lisong was: "You can't be so shameless." ”

Ren Pingsheng feels very wronged, am I really shameless?

Without its own appearance, this endless route of delivering cheap generic drugs would not have existed, and those patients could only watch the sky-high price of the original drugs die, and Li Li and others would not have the opportunity to become sub-distributors and make no profit from it.

In just half a year, he has saved at least thousands of lives, as well as the fate of the families behind them, and made Li Li and others make a lot of money from it, isn't it enough to do it yourself?

Save a life, win a seventh-level floating slaughter.

The lives saved by Ren Pingsheng are comparable to the seventh-level floating slaughter, and they can be built together to connect the Heavenly Tower.

These people don't know how to be grateful, but come to blame themselves, how ridiculous is it?

"What do I have to blame? I did everything right, and only stupid mortals would struggle with these mothers-in-law's problems. ”

Ren Pingsheng figured it out, he didn't bother anymore.

But within a few days, Ren Pingsheng began to miss the so-called mortals.

Xiao Yanpo has already lived in An Qi's parents, An Qi plans to send him to his own school to borrow in the new school year, although Xiao Yanpo has repeatedly reiterated that he is not a student to study, but he is unwilling to disobey An Qi, a gentle and kind big sister, so as long as she does what she wants.

Since Lin Lisong quarreled with Ren Pingsheng, he packed up and went back to Houguan's hometown, and now there are only 2 people left in the former Gang of Four, Ren Pingsheng and Zhang Wenwu, and Ren Pingsheng is alone again this time.

After Lin Lisong left, Ren Pingsheng realized that he still needed this friend named a classmate and a brother, without him in the company, he had to do a lot of things himself, thinking of having to deal with so much transactional work, he admired Lin Lisong more and more, it turned out that watching others do things and doing things by himself are indeed two different things.

I have to find a few more helpers, Ren Pingsheng thought.

For Ren Pingsheng, the only good thing in the near future is that in the company, under the stimulation of the "eight plus four, white plus black" working method and incentive mechanism, the development of "Ideal World" has been promoted on time, and a playable version has been come up.

After experiencing the trial version, Ren Pingsheng showed a satisfied smile, and all the R&D personnel present breathed a sigh of relief, their rush these days has finally been recognized by the boss, and the double year-end bonus is just around the corner.

However, Ren Pingsheng's smiling face didn't last long, and the next few news were going to give him a headache.

First of all, the marketing of "Ideal World" should start in advance, and any product cannot be separated from marketing, and online games are no exception.

In 2007, when the competition for online games has entered a white heat, there are 5-6 online games listed every month, and the domestic player base has been relatively stable after so many years of development, and it is very difficult to attract fresh blood to come in.

The target group of players of "Ideal World" is part of the veteran players of the "Dream Three Kingdoms" series, and they have a good brand awareness of turn-based games and Xu Tao, and they are the first objects to be fought for by Wanyou Network.

The other part is the single-player players who have feelings for traditional turn-based RPGs, they are the potential incremental market, and how to guide them to try "Ideal World" is a problem they need to seriously consider.

If a new game is not promoted, has no exposure, and has no topic value, it will soon be lost to everyone, and it is no longer a wild era, an online game can stand out not only for fun, but also needs marketing support.

This part of the work was originally in charge of Lin Lisong, but now that he is not there, he can only be temporarily replaced by Zhang Wenwu.

He took a thick stack of materials and reported seriously:

"At present, there are several main ways to promote domestic online games, one is to invite spokespersons, the other is to title performance events or sports competitions, and the third is to buy advertising space on online game media. ”

Although Zhang Wenwu is not from the marketing industry, he conducted research and docking very seriously, and the plan he came up with was very detailed, and gave a preliminary budget:

1. Please have a spokesperson. The painting style and gameplay of "Ideal World" are fresh and cute animation style, there are not many suitable artists in China at present, it is recommended to invite Hong Kong and Taiwan artists or Japanese and Korean idols as spokespersons, such as Xu Ruoxuan, Zhong Xintong This cute female idol, promotional materials include MV, theme song, posters, etc., plus player meetings and other activities, the price in the industry is about 1 million yuan / year.

Ren Pingsheng showed a serious listening look, Zhang Wenwu's introduction of the spokesperson is more in line with his ideas, it is not a new thing for online games to ask spokespersons in the industry, but to really choose the right person, there are not many people who can really have an effect.

Many fans will get off the game to follow their idols because of their idols, but when they find that idols don't spend much time online, this enthusiasm quickly fades, and the proportion of fans who actually turn from fans to players is not high.

Idols are idols after all, their main stage is in the real world, game endorsement is just their job, and not many idols will really like games, or soak in games for a long time.

Therefore, the spokesperson can be invited, but the effect of asking for it is not good at the moment.

Ren Pingsheng felt that it was better to say it slowly, he was going to spend the money on the blade now.

2. Naming rights. At present, the most popular variety shows in China are "Super Girl" and "Happy Boy" of Orange Channel, the title price of these two programs is more than 10 million/year, and the second-level "Come on Good Boy" and "Avenue of Stars" are also more than 8 million/year.

Speaking of which, Zhang Wenwu added:

"I personally think that the current title of these programs, although the reputation is very loud, but it cannot convert many viewers into players, and the title is not cost-effective. ”

Ren Pingsheng nodded in agreement.

The group of online gamers is mainly single men under the age of 25, and the main audience of talent shows are women under the age of 40, whether it is a supergirl or a fast man, the vast majority of fans who are really keen to participate and spend money to consume are young women, who have always lacked understanding of games and are not interested in online games.

There are not many players who can really attract players on this kind of talent show, even if some young people are interested in playing the game, even fewer can really stay.

Not to mention that the naming fee has exceeded the scope that Wanyou Network can afford, even if Ren Pingsheng has a sufficient budget now, he will not throw money on it.

3. Online media advertising. According to the ALEXA ranking, the top three Chinese online game portals are 17173, Duo Game and Sina Game. 17173 has the longest history, the most famous, and the most expensive price; Sina Games is an old information station, with strong editing skills, and the back is good for enjoying the shade with a big tree, and the price is relatively moderate; playing more games is a new information station in the past two years, although the reputation is not very loud, but the average click rate of players is very high, and the price is relatively cheap.

Online media is the main way to promote online games, and it is also a way with relatively high cost and benefit, especially for portals such as 17173, which focus on online games, and the vast majority of users who will take the initiative to open this web page, most of them are online game players or interested in online games, and every dollar spent on this can get corresponding returns.

Therefore, online media advertising must be placed.