On Friday, office workers have the beginning of a weekend holiday and the end of a week's hard work, and countless white-collar office workers, as well as student parties, are extremely excited today.

Therefore, many movies are scheduled to be released on Fridays, which is a very good time for office workers and students to watch a movie to entertain themselves after work or school.

On Friday, the overwhelming advertisements for director Zhang Gang's works, the joining of stars, the blockbuster movie "Battle" invested and distributed by China Entertainment Media, and various water armies can be seen in many places on the Internet.

Even in the top ten of the Weibo hot search list, there are three or five hot searches about the release of the movie "Competition", including pop-up advertisements on major video playback platforms, web pop-up ads, and portal website advertisements.

This is the charm of the Internet era, this is the effect of advertising, the publicity and distribution cost of the movie "Battle" is as high as hundreds of millions, this is not blown, Ye Xuan can now believe that this movie "Battle" is not a money-laundering movie.

It may really be a movie that China Entertainment Media wants to do well, and even wants to try to use the movie "Battle" to break the box office historical record of the Chinese domestic film market.

The idea is quite good, but whether it has that strength or not is debatable.

"Today starts, "Battle" and "Dream Travel", which one do you want to watch, dear?"

"Of course, it's "Dream Travel". ”

Ye Xuan asked his wife this question, it didn't make sense, his wife Han Yuyun naturally supported her "Dream Travel", and Ye Xuan was also ready to take her baby daughters to the cinema today to watch the official version of "Dream Travel".

However, Ye Xuan also wants to watch the movie "Battle", as for the time to watch, Ye Xuan has actually set up with his wife Han Yuyun.

After watching "Dream Travel" with his baby daughters at the peak of watching the movie in the evening, he first took his baby daughters home to sleep and rest, and then watched China Entertainment Media's "Battle" with his wife Han Yuyun.

Ye Xuan and his wife Han Yuyun watched "Zhengfeng", not to contribute to the box office of "Zhengfeng", but to see what the quality of this movie directed by Zhang Gang is.

Only after personally understanding the quality of the movie "Battle" can Ye Xuan more clearly judge the expectations of "Dream Travel" at the box office.

After all, although the trailer of the movie "Battle" looks very bad, Ye Xuan still has to see how bad "Battle" is, or the trailer is actually bluffing, maybe "Battle" is a very good special effects blockbuster?

Thinking of this, Ye Xuan was still looking forward to it.

Friday is the first day of the film's release, and the movie "Competition" can be said to occupy a huge advantage in terms of film scheduling, exceeding 50% of the film schedule, and Ye Xuan's "Dream Travel" In addition to the higher film schedule in his own theater, the film schedule in other theaters is very low, and even some are only a few percent or two percent.

In other words, among the dozens or hundreds of movies in a movie theater in a day, only one or two are "Dream Travel".

Only in the Yip's own cinema, there are more than 20% of the films scheduled for "Dream Travel", but due to commercial reasons, the film schedule of the movie "Battle" also has more than 30% of the films in the cinemas of the Yip Group.

There is no way, the origin of this movie is too big, coupled with so much publicity, many people are looking forward to seeing "Battle" in the cinema after the movie is released today.

For a movie, the box office of the premiere in the early hours of the morning is crucial.

The so-called midnight premiere, that is, after 12 o'clock on Thursday night, and at 12 o'clock or 5 o'clock in the morning on Friday, many movie theaters will open a zero o'clock theater or even multiple zero o'clock screenings for those who want to see the movie first.

Therefore, the box office of the zero point field can prove how popular this movie is.

Ye Xuan naturally paid attention to the box office data of the movies released at zero o'clock.

The first is Ye Xuan's own "Dream Travel", the premiere box office of the zero point field is 31.21 million, which is relatively good, thanks to the Ye Group's own cinema films, as well as Zhou Ziwen's promotion on the Internet, as well as Ye Xuan's own reputation.

Because this animated movie "Dream Travel" is Ye Xuan's "masterpiece" in the eyes of netizens, it is an animated film produced by DreamWorks Animation Production Company founded by Ye Xuan, and many netizens want to go to see how bad Ye Xuan's movie is, so they can complain.

Therefore, taking into account various factors, "Dream Travel" was able to get a box office of 31.21 million at the premiere of the zero point field, which is already quite good.

The opening of "Dream Travel" was so good, in fact, the box office opening of the zero-point premiere of the movie "Battle" was better.

Because of the extremely good publicity, the box office data of the zero-point premiere of the movie "Battle" is 190 million, which can almost catch up with the box office record of the premiere in history.

Ye Xuan was also quite surprised, the box office of this premiere was very high, and it was still a question whether his "Dream Travel" could get a box office of 190 million in one day, but as a result, people had already pressed themselves to the ground in a premiere.

However, this was expected by Ye Xuan, at the beginning of the movie's release, his "Dream Travel" could not win Huayu Media's "Battle" no matter what, after all, the facts are there, and Ye Xuan must respect the objective facts.

On Friday evening, after Ye Xuan's family had dinner, they were ready to go out to the movies.

Ye Xuan's family watched movies, naturally in their own theaters, and they also watched holographic movies, after all, watching movies in their own cinemas, when the time comes, they will also make money by themselves.

"Baby, let's go to the movies!"

Ye Xuan was ready, calling out to his precious daughters.

Sissi, Xiaoxin and Yuzu are also ready, and the three little ones are carrying small school bags.

This little schoolbag is a bit of a beginning, it is the peripheral schoolbag of "Dream Travel", this is specially made by Ye Xuan, there are only three of them, one for Sissi, Xiaoxin and Yuzu.

After all, the characters of "Dream Travel" were originally painted and created by Yuzu, and later formed by the animation production of DreamWorks Animation's department.

The little ones are still closely related to movies.