The snow melted.

After seven days of extreme cold and freezing weather, the people from all walks of life who had been fighting the heavy snowstorm for a week across the country finally breathed a sigh of relief.

Under the advocacy of Weibo, the promotion of Hanhai Satellite TV, and the comprehensive coverage of national media, the "Red Vest" and "Weibo Public Welfare Action" have become the hottest events in this cold winter, and the "Red Vest" has also been highly affirmed by the China Charity Federation and other departments because of its contribution to advocating and organizing non-governmental public welfare actions.

In the past seven days, the "red vests" across the country have registered a total of 20 million Weibo public welfare volunteers, organized and implemented a total of 200,000 public welfare activities, donated and transported 10 million pieces of materials, raised 80 million yuan, and launched 80,000 "Weibo rides", benefiting more than 40 million people.

It can be said that in this nationwide action against the snow disaster, the "red vest" took the lead and played a role as the main force.

A series of delayed trains drove into Huacheng Station, and the crowd and police who had been holding on to the square for many days were smiling, and they could finally go home.

After the passengers were evacuated in an orderly manner, the "red vests" who had been serving the stranded passengers in shifts these days were not idle, and they began to clean and pick up the domestic garbage left by the passengers in the square in an organized manner, and in a short period of time, the square in front of the station was full of plastic waste and traces of defecation to its original state.

At this time, the "red vests" who have been fighting together with the police and the people for many days can truly complete their mission.

Although the "red vest" people are gone, the efforts they have made and the results they have achieved these days have been recorded by the media cameras present, and they have also been remembered by those who have been helped by them and paid attention to their actions.

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In this action against the snow disaster, of course, the biggest benefit is the microblog company, they are not only the first to propose the whole people to help fight the snow disaster media, but also issued a proposal, organized the "microblog public welfare action", these innovative moves are in front of the peers, but also guide the domestic public opinion trend, the later satellite TV around the country have followed up, the national media to promote the fight against the snow disaster has become a major news event, but also the microblog company to the top of the storm.

For a while, Weibo has become the hottest term on the Internet, and all netizens will involuntarily open it to see what is going on after seeing the relevant events on various media channels, or after seeing the rolling broadcast of Weibo from the news box of satellite TV around the country, everyone wants to know what Weibo is and can have such a great influence.

After these newcomers come into contact with Weibo, they are immediately overwhelmed by the flood of information that is constantly updated in real time, which is not like traditional media, which needs to be edited, edited, and reviewed before it can be sent, but is sent from various places and different users, which is far better than traditional media in terms of timeliness and freshness.

These characteristics determine that once people who have played Weibo, they will be stuck to it immediately, they can't escape, they can't hide, they want to go on Weibo whenever they are free, they want to comment when they see other people's Weibo, and they want to forward when they see beautiful women and novel ideas, Weibo is just like drugs, which is addictive.

In just seven days, Weibo has poured into tens of millions of visits, with hundreds of millions of clicks, and registered users have broken through the 20 million mark, which has surpassed the original domestic social network No. 1 intranet, which is only half a year from the establishment of Weibo's predecessor, and less than 2 months from the birth of the new Weibo.

In such a short period of time, Weibo can achieve such good results, in addition to Wang Xing's unique insights on social networks, as well as the super technical strength of the Weibo team itself, the biggest boost should belong to Ren Pingsheng's marketing methods.

First of all, Ren Pingsheng grasped the hot event of "heavy snow disaster", as a rare national low-temperature freezing disaster, this event has a wide audience, a long duration, and is a disaster that everyone can experience, with a good communication effect and cluster effect. At the same time, although the low-temperature freezing disaster looks amazing, the consequences of the disaster are not tragic, which avoids the criticism of eating human blood steamed buns, and is within the red line in publicity.

Secondly, Ren Pingsheng relied on his deep understanding of domestic politics and people's hearts, keenly used the national attention caused by the "snow disaster", and cut into this incident in the name of "Weibo public welfare", which first occupied the moral high ground, making it difficult for other competitors to imitate, and unable to tear up.

In the end, Ren Pingsheng planned a rich and vivid specific elements such as a proposal, a red vest, a girl with a heart and a hitchhiker, which are very suitable for the psychology of Internet users, and can provide news communication materials for traditional media.

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In the major event of the snow disaster, in addition to Weibo benefiting the most, other units, enterprises and individuals who kept up with this major event in time also benefited a lot.

The Hanhai City propaganda system, represented by Hanhai Satellite TV, was the first in the traditional media to respond to the call of Weibo, not only in the forefront of publicity and organization of public welfare activities, but also the emergence of "red vest" and "heart girl" two iconic event figures, which drove the follow-up and imitation of satellite TV across the country, and was tracked and reported by the national media, and greatly showed its face in the country.

Although the other Yanjing Satellite TV, Huacheng Satellite TV, and Jiangsu and Zhejiang Satellite TV, which followed up later, were a little late, they finally got on the bus, and they did not succeed in doing anything; on the contrary, the state-level media were slow to respond to this incident, their thinking was outdated, and they did not carry the banner of the main theme, which can be described as a bit embarrassing. It is said that at the post-event summary discussion meeting, China Television and China Radio were named and criticized, and the director of China Television also made a review on the spot.

Among Ren Pingsheng's other enterprises, Wanyou Games, as the foundation of Hanhai City, has played a major role in public welfare activities, not only donating 20 million yuan at the charity concert, but also setting up a random "Millennium Snow Monster" NPC in "Ideal World", players can obtain very rare equipment by killing the "Millennium Snow Monster" in a group, and at the same time, they can also add the title of "Warrior Against Snow Disaster" after their name.

These new ways of playing Wanyou Games have ignited the enthusiasm of the majority of game users, anyway, it was not smooth to go out during the snow disaster, and everyone went online to form a group to kill snow monsters, which made the popularity of "Ideal World" rise by several percentage points during this time.

YY voice also showed its face greatly in this incident. As a company owned by Ren Pingsheng, YY voice has become a contact tool for public welfare activities recommended by Weibo, and most of these public welfare activities organized online in the past were contacted by QQ. But after all, the text is not as concise and easy to use as the voice, especially in the discussion of the details of public welfare activities, it is often necessary to hold a conference and brainstorm, and the advantages of YY voice are reflected at this time, nearly half of the Weibo public welfare activities are commanded by YY voice, and have been widely praised by users.

After this incident, the user base of YY voice has expanded a lot, from a tool software that was originally limited to gamers, to a voice tool for ordinary people to communicate and discuss.

In addition, Shunwei Fund and Pingsheng Real Estate also showed their faces in this incident and also gained certain positive effects.

As a company invested by Ren Pingsheng, Jingxi Mall was fortunate to catch up with this news event, their self-built warehouse and logistics system in the snow disaster has withstood the test, in this national disaster material distribution has played a very good role, and through Liu Qiangxi and others to appear to do public welfare, etc., so that the awareness of Jingxi Mall has been further improved, and the number of visits and transactions on the website have reached a new level.

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In the snow disaster, although the degree of benefit is different, all the participants have benefited, especially the vast number of people affected by the disaster, who have received the common attention and help from all walks of life in the snow disaster, and they are the biggest beneficiaries.

In this incident, Ren Pingsheng also used his enterprises and resources for the first time to turn a low-temperature freezing disaster into a nationwide marketing effect.

In this incident, Ren Pingsheng gave full play to the use of marketing.

Leveraging marketing is the most advanced means of all marketing.

Being able to promote and hype yourself through other people's channels, through emergencies, and through external forces, so that you can achieve the same or better marketing effect without spending any money, this is the advanced means in marketing.

Obviously, Ren Pingsheng is a master.

In the cooperation with local satellite TV, Ren Pingsheng obtained the communication channels of local satellite TV without spending a penny.

In cooperation with Jingxi and other enterprises, Ren Pingsheng used their logistics channels, but gave them back the channels for media exposure.

In the cooperation with the propaganda system of Hanhai City, Ren Pingsheng not only detonated the hot spot of "red vest" with the help of them, but also gave Hanhai City a big gift.

In cooperation with celebrities such as Wang Shi and Lei Jun, Ren Pingsheng used their fame to increase the popularity of the news, but also allowed them to obtain positive comments for being enthusiastic about social welfare.

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Everyone who cooperated with Ren Pingsheng gained benefits, and Ren Pingsheng also got what he wanted from them, this is to leverage strength, this is win-win cooperation, which is why Ren Pingsheng wants to expand his career territory and enter venture capital, real estate, film and television...... and other fields, because only if your career tentacles can reach more people, your influence is big enough.

One day after that, when Ren Pingsheng needs this kind of influence, these tentacles will quickly unite and produce the greatest power.

This force, Ren Pingsheng named it the matrix.

This time, it's just a small test of Ren Pingsheng's career matrix.

。 Sogou