"From the big data, it can be seen that with the passage of time, the proportion of video subscriptions in the total subscriptions has been increasing, from 600,000 at the beginning, accounting for 10% of the total subscriptions of 6 million, to 1.5 million, accounting for 15% of the total subscriptions of 10 million...... And now 6.3 million, accounting for 23% of the total subscriptions of 27 million, and increasing. ”

In the conference room, Zhang Yang projected the background data of the website on the curtain through the projector, so that everyone in the meeting could see it.

At the same time, Zhang Yang pointed with the laser pointer in his hand and said, the data percentage came with almost no pause, as if he had a calculator in his heart.

If the front is good, but the last few, those who have not learned mental arithmetic will definitely not be able to calculate it at once.

After a pause, Zhang Yang continued:

"Not only Mr. Zhou, but also Mr. Guo, from the beginning of 300,000, accounting for 5% of the total subscription of 6 million, has also risen to 2.3 million now, accounting for 8.5% of the total subscription of 2700. ”

Zhang Yang said: "I don't deny that Mr. Zhou and Mr. Guo's works are better than others, nor do I deny that they are more exquisite than other actors, but if you talk about the difference, the biggest difference between the two bosses and other actors is the star level, that is, the appeal." ”

said, Zhang Yang changed the page, looked at Zhou Xing and Guo Chao's pages successively, and said: "It can also be seen from the click-through rate that there is a gap of several times with other actors' videos." ”

Speaking of this, Zhang Yang smiled: "I think everyone should know what I'm going to say, yes, yes, what I'm going to say is appeal, and appeal is actually an extension of the brand, just like everyone knows now, the quality of Mr. Zhou's works is guaranteed, and the level is as high as ever, this is the label on him, I've been thinking about it these days, if you say ...... We also have this kind of label on our website, what does it mean for users?"

"And the brand is not big and complete, not everything must be sophisticated, but focused, so that as long as a certain category of products is mentioned, a certain brand can be immediately thought of, this is the brand. ”

"Now we have bought tens of thousands of videos from various video websites and filled them into the video library, although it is not comparable to those video websites that have been developing for more than ten years, but it can be regarded as covering various types, but in the past few days of the launch, if there is no Weibo of Mr. Zhou, it will not have such a hot effect. ”

"But this time it's different, after our small-scale promotion, after the video was launched, it immediately ushered in widespread attention and subscriptions, in the final analysis, it is the brand of the laughter factory that has penetrated into the psychology of fans. ”

"Don't look at this cheap dollar, but in fact, Internet companies go from free to charged, from 0 to 1 yuan, every company has a very difficult time to slowly open the user's money bag, but we can do it overnight, because we are accurately positioned and open the market with the program of the laughter factory. ”

Zhang Yang said with a smile: "So, according to these data, as well as the current analysis, I feel that we still have to focus on self-made dramas, especially self-made comedies, so that users can settle down, rather than come to try it, and wait for the scale of users to further expand, open it to become the norm, and use it to become a habit, and then extend to other genres." ”

Zhou Xing and Guo Chao, as well as the management of Horizon.com, and Peng Hui of Xilian Entertainment, all applauded.

Zhang Yang bowed slightly to express his gratitude.

The former is responsible for the platform, the latter is responsible for the content, and as for the other channel of content, the laughter factory, basically Guo Chao is fully responsible.

Zhou Xing smiled: "That's a good point. ”

As he spoke, Zhou Xing stood up: "I'm going to interrupt here." ”

Hearing Zhou Xing's words, everyone looked at him, and Zhou Xing pointed at Zhang Yang and said:

"Zhang Yang's words just now are reasonable, well-founded, and thought-provoking, and I drank it immediately, not only for my warning, but also for everyone!"

Zhou Xing said in a deep voice: "This success can only mean that the first step is right, but everyone must not be proud, let alone have any complacency, because the current vision network for users, just like Zhang Yang described, is a taste, on the one hand, the time is too short, on the other hand, the content is too little, it is impossible for users to form habits, let alone settle down." ”

Saying that, Zhou Xing looked around and said: "Next, only through precise positioning, establishing a good brand image, continuing to launch more good works, continuously improving the point system and doing it with heart, can we retain them and let users form usage habits. ”

After finishing speaking, Zhou Xing made a gesture to Zhang Yang and said, "You continue." ”

Zhang Yang nodded and said, "Just now, I only said one thing about the content, that is, positioning, and the other point, that is, quality." ”

Zhang Yang said: "Through this popularity, we can also draw a conclusion that the early stage depends on brand and appeal, and the subsequent fermentation is to achieve a greater degree of diffusion through the quality of the works and word of mouth." ”

"We have an old saying in China, there are not many noble essences, this sentence is used in ancient recruitment, horses, marching and fighting, or modern products, recruiters, and even interpersonal interactions, can be described as a wise saying. ”

"For a long time, video sites are doing long, doing all, trying to squeeze other websites down, but in fact, the stall is too big, which is actually a burden for them, as far as I know, most of the video sites are now out of a loss, and it is a huge loss. ”

As he spoke, he raised his hand, and a form appeared on the screen.

"This is the data I got through the annual reports of Youkan.com, Qianxun Video, Qianlang Video, as well as Bokan.com and Orange Red Times. ”

These websites were all listed a few years ago, and the annual reports naturally have to be made public, but there is no need to publicize any means to steal them.

Zhang Yang said: "From this data, it can be seen that Youkan's revenue in 2016 was 12.3 billion, the first in the industry, but its expenditure was also amazing, reaching 14.6 billion, with a loss of 2.3 billion, which increased to a certain extent compared with 2015." Qianxun Video and other websites are similar, but because Qianxun and Qianlang can attract traffic through other channels and share the benefits of the overall platform, the revenue is lower, but the loss is also much lower. ”

"But no matter what, they are in a state of loss, and this situation will continue for a long time, and it will be difficult to turn around.

Why is that? It's a copyright battle!

In order to win users, you must continue to buy copyrights, especially the major hits, such as in the first half of the year, in order to win our "Comedy League", Youkan.com, as well as Qianxun Video and Qianlang Video all raised the price to more than 100 million, even if they didn't have the confidence to return to their original costs at that time, but for the sake of status, for users and traffic, they had to do it, even if they lost money. ”

And Zhang Yang, as well as Zhou Xing, they don't know, and at the same time, in another place, a group of video website CEOs are also talking about it.