The doorbell rang, Wang Haoan walked to the door with the child in his arms and took a look, opened the door, and Li walked in with two packs of diapers.

"Mr. Wang, you are such a big boss, why do you watch the children every day?" Li twisted and put the diaper aside.

"You don't understand daddy's happiness. Wang Haoan looked proud.

He used to think that he would not be very patient and would not particularly like children, but when he saw his son smiling at him, he was always in a very good mood, maybe this is the happiness of the father.

"It's like no one is a father. Li snorted and walked over to the couch and sat down.

"You have something to do, can't you come to see me on purpose?" Wang Haoan also sat down, and at this time, Sister Zhao came over, took the child over, and took him to the baby room.

"Something's wrong. I'd like to discuss with you, you have a lot of good TV commercials, can you give me two, I can get 20 percent more. ”

"I decided to advertise the sports store beyond sports, like the American side, to get more people to pay attention to beyond sports, and at the same time to attract franchise agents, relying on the company itself to promote, which requires too much money. ”

"Li Twist Sports itself has several good advertising periods, but Li Twist Sports has also launched new sneakers, new sportswear, new running shoes, new casual shoes, all of which need advertising, and Li Twist also needs to maintain high exposure to avoid being occupied by other brands in the market. ”

"I see that you have two advertising slots on the sports channel, one is to promote chocolate bars, and the other is to promote new flavors of instant noodles, these two are on the sports channel, and the increase in your sales is also limited, right?"

Sports channel, of course, is more suitable for sports branding, not sports fans, who will watch sports channels.

Wang Haoan shook his head: "Mr. Li, it's not that I don't want to help, but these two products are specially promoted on the sports channel." Chocolate bar, is a high-calorie food, can quickly replenish calories, also called energy bars abroad, is carried by many people who like outdoor sports. ”

"Instant noodles are for people who neglect to eat in order to watch sports games, especially many young people, even students. ”

"But I'm guessing you didn't look closely at our ads, because we don't just advertise these two products. Instant noodles are advertised together with ham sausages and braised eggs, one advertisement, promoting three products. ”

"You remember the bike road race the other day, when it was broadcast on TV, the audience saw not only permanent, but also many other brands, including Lee Twist Sports. ”

"A TV program can advertise multiple brands, so one advertising time can also display a variety of products, or even these two products, which can not be one. ”

In the previous life, this model was widely used by shopping websites, and they jointly advertised with some products, and the effect was also very good.

"There are a lot of advertising periods for Li Twist Sports to promote their own Li Twist sports equipment, but why can't you note that Beyond Sports is available for sale?"

In this way, when everyone wants to buy Li Twist sports equipment, it is easy to think of Beyond Sports, and it will not affect them to go to Li Twist's store to buy it. ”

"You see, this way you can promote both the brand and the brand that goes beyond sports, killing two birds with one stone. All you have to pay is shoot a few new commercials, which is more cost-effective than you buying two ad slots from me at a high price, right?"

"This is called joint advertising, and there are many companies abroad that use this model to promote, and half of the advertising cost, or even less than half, is also good. ”

There are insiders in advertising, I don't know which ad makes consumers buy our products, and I don't know which ads are wasted, I just want to make more people remember the products in the advertisement, so that they have the desire to buy~~~ hope.

Any best-selling product will not make only one advertisement, even if it is a liquor manufacturer that has won the central station Biaowang, they also have other advertisements, and they will not think that only one advertisement of Biaowang can make their products absolutely best-selling, but they believe that Biaowang has the best effect and can be seen by the most people.

Joint advertising?

Li Twist lowered his head and pondered, it seems that this method is really feasible. He also suddenly remembered that it seemed that the original advertisement of Li Twist Sports was sportswear and sneakers together, but in fact, it was the brand of Li Twist Sports.

And this time, it is the joint promotion of the brand of Li Twist Sports and the sports goods store beyond sports, anyway, they are all companies controlled by him, and they are also easy to operate together.

Just pay attention to the degree, how to share the advertising expenses of the two companies, the executives of the two companies can be different, representing the interests of different groups.

"Mr. Wang, if you advertise jointly, will it make people lose their attention? Just like your instant noodle advertisement, you said that there are ham sausages and braised eggs, I seem to have a little impression, is it that more people pay attention to instant noodles, not necessarily buy ham sausages and braised eggs when instant noodles?"

"Will there be a gap in the effectiveness of our advertisement?"

"That's right, there must be a gap. Wang Haoan nodded, "The better effect must be the Li Twist Exercise." When consumers buy Lee Twist sports products, they may not necessarily go beyond sports, after all, there are so many Lee Twist sports stores. ”

"Beyond the sports coverage is not high, now only a dozen first- and second-tier cities have been promoted, and the current layout is towards third-tier cities, this is advertised in the national media, isn't it wasted?"

"Have you calculated how much does it cost to advertise a local station, or to promote it on the ground? If the promotion on the ground can still be combined with the Li Twist movement, what is the effect?"

"What's more, if you win the agency rights of many sports products, you also have to advertise those brands according to the contract, and the joint promotion with the advertising of those sports brands can also increase the exposure beyond sports?"

"The joint advertising with Li Twist Sports can only make people think that this is a new specialty store of Li Twist Sports, and when it is combined with other brands, people can understand that Beyond Sports is a comprehensive sports goods store. ”

"Some of the things that you don't have agency rights and only have partial distribution rights can also negotiate with the other party for joint advertising. I think this model can also be accepted by those sports manufacturers. ”

"But what you are promoting is definitely Li Twist Sports, and you must suppress other sports brands in a targeted manner. In this, I hope that Converse's exposure is second only to Lee Twist Movement. ”

Wang Haoan still put forward a request, Converse he has invested so much, and now he needs to turn losses into profits by opening up new markets.

"Mr. Wang, don't worry, I know that no brand can monopolize the market, but it is still possible for two companies to monopolize together. I'm going to arrange for it to get the commercial beyond sports on TV as soon as possible. ”