Luo Yabing weighed the gains and losses, and after he was willing to make up the salary, the talents in the previous crew chose to come back.

Seeing the happy appearance of everyone after receiving the salary, I also felt very relieved in the summer.

It's just that everyone doesn't know that it was the hard work of the summer that allowed them to get their salaries back, so no one thanked him.

Seeing this, Chen Yixin was a little indignant, "Brother Tian, you see, you designed to get their salaries back, but they didn't even say 'thank you', it's too much." If I had known this, I might as well not help them. ”

"Alas, Yoshinobe, that's not what he said. I helped them get their salaries back, just to help them get justice, not to get them to thank me. Summer waved her hand and advised, "I'm happy to see them get the money, and that's enough." It would be redundant to let everyone thank me. ”

"Brother Tian, you are still in a high realm. Chen Yixin nodded in agreement when he heard this.

Summer smiled, and then took everyone to pretend and make up some scenes. After being washed and edited again, this "Midnight Man Wolf" is finally complete.

The next step is the post-production of dubbing, subtitles, soundtracks, etc., and those links are naturally taken care of by professionals, and they don't work hard in the summer.

"Brother Bing, how are you going to promote this movie?" he asked with concern.

"What more publicity do you need for C-grade films, you don't even need to put up posters. Bucktooth Bing said with a wave of his hand.

Summer frowned, disagreeing with him. You must know that in later generations, if a movie wants to achieve a high box office, it must work publicity. As long as the publicity goes, no matter how bad the movie is, it can achieve a high box office.

"Who says C-grade movies can't be promoted?" he asked rhetorically.

"How do you promote C-grade films, do you plan to use violence as a selling point, or do you plan to use a romantic iron as a selling point?" asked Bucktooth Bing, who had been making movies for a few years and didn't really know anything, "What's more, even if we are willing to pay for advertising, no newspaper will be willing to publish it for us." ”

After all, C-grade films are small movies that cannot be put on the stage, the production is rough and the style is low, and no best-selling newspaper will smash its own signboard and promote C-grade films for a little advertising money, which will make peers see jokes when it spreads, and it will also attract the dissatisfaction of other advertisers.

And those tabloids that don't sell well, even if they are willing to advertise, they can't play a propaganda role, and they waste a lot of money in vain. Luo Yabing, who has always been careful about budgeting, is of course unwilling to spend this unjust money.

"I also don't recommend that you put an ad in the newspaper. Xia waved his hand and said, "Although the newspaper is aimed at all walks of life, in fact, its main readers are middle- and upper-class people, who have high taste and high income, so naturally they don't need to rely on C-grade films like us to put out the fire." ”

"The audience of C-grade movies is generally ordinary people, working people, and they can't afford other entertainment consumption, so they choose cheap entertainment like us, and who would buy newspapers in their usual lives?" Xia continued.

Bucktooth Bing nodded, admitting that Summer had a point. But anyone who has a little money goes to Temple Street to find happiness, horse killing chicken, fish ball girl, Thai bath, Japanese acupressure...... There are all the channels to put out the fire. can afford to play reality shows, who rarely watches movies to have fun.

"What do you mean?" said Bucktooth Bing, looking at Summer suspiciously.

"I mean advertising on salty books like "Dragon Tiger Cat", "Qiyanlu", and "Yellow Book", and the people who buy these salty books are usually energetic salty wet guys, and they are also the largest audience for C-grade films like ours. If we can attract their attention, do you think our movie will not do well at the box office?" said Summer with a smile.

Bucktooth Bing's eyes lit up, "It makes sense, why didn't I think of it." Listening to Summer's words, he suddenly had a feeling of being sudden.

Summer smiled, knowing that Hong Kong producers in the 80s didn't pay much attention to publicity, no matter how strong the cast, no matter how high the investment, no matter how good the film, it was just an advertisement in the newspaper during the release, and the publicity fee was only a pitiful point, not even a percent of the production cost.

However, in later generations, the publicity cost of the film was even the same as the production cost of the film, and the higher the investment of the film, the higher the publicity cost. The production cost of the movie "Avatar" is only $237 million, and the publicity cost is as high as $150 million. It was the overwhelming publicity that made the film the highest-grossing film in the world, eventually grossing $2.788 billion.

After all, Xia is a person from the next generation, and he has also participated in the promotion of many film and television dramas, and he is much more experienced than Luo Yabing. He is well aware of the importance of publicity, so he spares no effort to persuade Luo Yabing to carry out propaganda.

"I didn't think it didn't matter before, but now I know it and don't do it, then it shouldn't be. Xia persuaded, "Brother Bing, hurry up, don't delay the opportunity." ”

"But I don't know how to promote this C-level film, what to use as a selling point? Our drama has no famous actors or ......directors at all," Luo Yabing smacked his tongue again.

"Have you forgotten that our play is based on 'Midnight Butcher Lin Guoyun', this is the biggest selling point, is there anyone in Hong Kong who doesn't know him?" Xia reminded.

"That's right!" said Bucktooth Bing, clapping his hands, "I almost forgot, okay, I'll use him as a selling point." ”

Xia nodded, "Then leave this promotional advertising to me, you have to hurry up about contacting Brother Bing of Xianshu, it is best to make the advertisement before the movie is released." ”

"Okay, that's it. Luo Yabing gritted his teeth and said, "Alas, wait a minute, Ah Tian, you said that if we advertise, how much will the box office increase?"

"Generally speaking, how many audiences and box office will ordinary C-grade films have?" asked Xia Xian, although he also has the memory of this era, he doesn't know much about the market of C-grade films.

"Well, generally 300,000 box office is good, based on the ticket price of 20 Hong Kong dollars, there are almost 15,000 audiences. Bucktooth Bing thought for a moment.

The average ticket price of Hong Kong movies in '84 was 18 yuan, but because underground cinemas were illegally operated, the risk was much higher than that of regular cinemas, so the ticket prices were set relatively high. Even so, it is often overcrowded.

"We advertise on salty books such as "Dragon Tiger Cat", which is a precision advertising, and it is estimated that the effect will be very significant. With the current average sales of 200,000 copies of "Dragon Tiger Cat", even if it can attract 10% of readers, it is equivalent to adding 20,000 viewers, and the box office will increase by 400,000 Hong Kong dollars. Summer nodded.

When Luo Yabing heard that the propaganda effect was so strong, he couldn't help but be even more moved. Advertising only costs a few thousand dollars, and you can exchange it for hundreds of thousands of Hong Kong dollars, which is definitely a good deal.

"Okay, that's it, I'll get in touch with them right away. He rubbed his hands together and said impatiently.

Summer nodded, "Then I'll go first, the advertising words will be done tomorrow, and I'll send it to you when the time comes." ”

"Don't bother you to make a trip, I'll send someone to pick it up. Bucktooth Bing looked at Xia affectionately and said, he can now treat Xia as a lucky boy, how can he be willing to shout at him again.

"That's fine. "When I saw the appearance of Bucktooth Bing in the summer, I couldn't help but shiver. He knew what he was thinking, but he didn't want to work with him for a long time. Because of his ruthless personality of bucktooth Bing, cooperating with him is like seeking skin with a tiger, and he was swallowed by him at some point.

……

After saying goodbye to Luo Yabing, he returned home with Chen Yixin in the summer.

At this time, it was already eight o'clock in the evening, and the lights were on.

"Brother, you're back, I'm worried to death!" As soon as the two opened the door, a figure suddenly shouted and threw herself into Summer's arms - it was the little sister Xia Xue.

"Little sister, be good! Your eldest brother and I are blessed with great fortunes, how can something happen?" Xia smiled and said, "You said yes, Yixin?" Xia turned around and asked Chen Yixin, but saw him looking at his little sister with an infatuated face, which made him stunned for a moment.

"Ah, yes, yes!" Chen Yixin reacted at this time, and hurriedly replied in embarrassment.

Summer smiled, and he realized that Chen Yixin was actually interested in his little sister. But it's no wonder, who made Xia Xue look beautiful and live like a beauty embryo even though she is still young.

"By the way, didn't I let you stay at Yoshinobu's house for the past two days, and what are you doing when you come back by yourself? What if the bad guys take you away while I'm away?" Summer blamed again.

Their family now has King Guili coming to the door every now and then, and Xia Xue stays at home alone, but it is really difficult for him to put his mind at ease.

"People are really worried about you, I heard that you were taken away by the Black X Society, and they took a whole day's heart. Xia Xue explained, "Aunt Chen also wanted to accompany me back, but I didn't want to make her unable to do business, so I came back alone and waited for you." ”

"Well, don't worry about it now, your eldest brother and I are blessed with great fortune, and every evil turns into good fortune, and when you are in trouble, you will become auspicious. Seeing that the little sister still looked palpitating at the moment, Xia was busy and smiled and relieved.

"Mom is really, what can you do a day late?" Chen Yixin said a little angrily, "Fortunately, my little sister was not caught again, otherwise I would really have no face to meet you." ”

"Okay, don't blame your mom anymore, she's not easy. Summer persuaded.

Because of the decline in Shaw Brothers' performance in the past two years, Sir Shaw has gradually reduced investment, so the income of Shaw Brothers employees has decreased significantly in the past two years. At first, Chen Yixin's family only had his father to earn money to support the family, but now that his income has decreased, in order to maintain the family's income, his mother has set up a stall at the corner of the street, selling rice rolls, and earning a few hard-earned money.

"Yes. Thinking of his mother's busy appearance of getting up early and being greedy for darkness, and being exposed to the wind and sun, Chen Yixin also lowered his head in distress.

"By the way, eldest brother, Brother Yixin, have you eaten, I'll cook noodles for you. Xia Xue said again.

"Good. Chen Yixin hurriedly responded happily, and when he saw it in the summer, he couldn't help laughing again.

During the new book period, I am looking for all kinds of support!

Lao Bai is now ranked 36th on the new book list, and hopes to rise to 12th with the support of all book friends.

If you move up to the twelfth position, you can appear on the new book list on the front page.

Every ten places up, Lao Bai is willing to add a more chapter, thank you for your support!