Chapter 680: Sometimes, public opinion is not necessarily right
"A few days ago, it was reported that the discounts of DD taxi and KD taxi have been greatly upgraded, which is obviously the parent company behind the two taxi software, Penguin and Ali in the open and secret battle for the taxi software market......
"Taxis don't cost money! Nowadays, because of the taxi-hailing software, many people have found that as long as they use this software, they can take a taxi without spending money, and some can even make money......
"Ali has already shouted out to burn another 1 billion! And the penguin also said that 1 billion is not a problem, and the subsidy will not stop after burning......
"The relevant departments of the state have also expressed concern about the two companies that are now engaged in crazy competition, saying that this kind of competition is a bit contrary to the general business model?"
At the beginning of 2014, there was a big event, that is, Penguin and Ali started to do it, because what?
This thing is a new thing now, there is such a software in foreign countries, but we are still relatively blank in China. Of course, this blank is comparative, no, there are two companies in order to dominate the market, but if they want to dominate, then burn money first!
If you burn money like this, some people won't be able to stand it, such as a certain relevant department, isn't this disrupting the market? Isn't this disrupting social order?
"I think it's nice to see the X battle between these two big companies, because I haven't spent money on anything lately. ”
"That's right! Support to continue tearing X, work hard!"
"Damn! What kind of people are these?,I like to watch people tear X.,What's that.。 Bring me a ......."
Well, in the face of such a situation, netizens think it's pretty good, because they have vested interests. But some people are disgusted, because most of those individuals just don't use this software, but if you don't use this software, you're in trouble now, and you can't get a car!
yes. It's not just taxis who can make money, taxi drivers can also make money, so. Naturally, they don't want to see people who don't use software.
However, this opposition is not very loud, at least not much on the Internet, because people who don't use this taxi app. A large percentage of them are not online.
But while this part of the population is not online. But they also have their own channels, which are traditional media.
As a result, a very interesting thing has now been formed, that is, most of the traditional media are criticizing the vicious competition of this taxi software, while a large number of people on the Internet are liking and applauding.
You have to look at the power comparison, that's really a large number of likes on the Internet, to put it bluntly. If you were to conduct a poll right now on this point, you would really be in favor of continued competition with ride-hailing apps. Accounts for the majority.
But is this really the real public opinion? Is this really good?
So if this thing is not good, how can it be stopped?
A lot of people are discussing this issue, anyway, people are not afraid of burning money, it seems that they will continue to burn, who can stop those two surnamed Ma? The relevant departments of the state? It seems that it is useless, right? People are not breaking the law, right?
In such a situation, there is a city named Da Li in the south of Caiyun, and many people know this city because of Master Jin's "Tianlong Babu", but now many people know that this city is probably because of the scenery, as well as some sexual encounters, of course, if you want to say that LI Jiang and Da LI, the sexual encounters in that place are of higher quality and easier, then it is a matter of opinion.
However, today there are a few Internet bigwigs gathered in this ancient city, maybe after the New Year, everyone will take a second vacation to see the scenery together, right?
"I said, two old brothers, what are you doing here? Why did you kill your own people?"
The climate is pleasant, the scenery is picturesque, this place is really nothing to say, but now Wu Xiang has no intention of seeing any scenery, he is looking at two people, one looks a little like an alien, and the other is wearing glasses.
That's right, naturally it's Ma Jun and Ma Huateng, and the two horses are gathered in the big LI, is this going to stage a dragon fight?
"I said, Lao Wu, don't sue me, you usually take a taxi, or do you run out of money?"
"Yes, what do you have to do with this? Didn't we say that you don't care about the business matters?"
The two old horses, this attitude is almost the same, it's not bad for money, if you want to fight, then do it!
Wu Xiang brought the two old horses here this time, in fact, he just wanted to talk about it, let's not burn money so much to compete, this will be a problem, but these two guys just want to fight, you can't stop it.
"I don't take a taxi, but do you think it's the right thing to do?"
The old horse of Hangzhou first said: "This is not what I did first." ”
"What is not you first? Is it good that you did it first?" The old horse of Pengcheng immediately counterattacked.
"Okay, okay, two, such beautiful mountains and rivers, you said that you are fighting here, isn't it too bad for the scenery?" Wu Xiangna hurriedly persuaded.
"Lao Wu, anyway, this matter, whether to fight or not, it's nothing, but at the moment, there are still a lot of voices of support on the Internet, although this burns a lot of money, but according to this situation, the market for taxi software will be fully formed. ”
"Oh yes, although the two of us have burned a lot of money, we can be regarded as contributing to social progress. ”
These two people, this is really ...... What do they mean?
It's very simple, it's the penguins and Ali fighting each other, although it seems that the money is a bit exaggerated now, but because of this move, this taxi software has become popular, and many people have accepted it, so the market has quickly taken shape. To put it bluntly, there is some similar hype, but you must know that the development of a new market is not easy and very slow, especially similar to this kind of market development that changes habits.
In fact, man is a habitual animal, so let's just say that in the past, where did we use any software to get a taxi? At most, we used the most means to make a phone call and order a taxi. That's waving on the road, that's enough. But now, you need to use a software. Isn't that a bit of a fart off your pants? Because excluding some rush hour and remote areas, taxis are still relatively easy to get.
In other words, it seems that this is a struggle between two companies in the software market, but in fact, it is a market upgrade behavior that changes people's living habits, which should be a long and spaced task, because it is not easy to change habits. Very, very hard!
A few years ago, a company saw a staple food in Mexico, which was cactus, and this thing was good. It's easy to grow and save water, and if it can be promoted in our China, then this market will be a bull, right? Didn't work out. Later, the company had no choice but to engage in a Ponzi scheme, because it couldn't make money because it couldn't be promoted, so it could only engage in pyramid schemes.
What a joke about Chinese eating cacti!
This habit has not changed, so the boss was arrested and put in prison.
This is a negative example, then, since habits are so hard to change. And the current situation of taxi software is so good, many people know about this thing. Also used. Yes, let alone 1 billion, even if it is another 1 billion, it will be worth it, because the future of this market will be a vast ocean!
But, don't forget, it's still a habit at the end of the day.
"I admit it, you two have a lot of credit, okay?" Wu Xiang first agreed with the two old horses, you know, this is an important skill.
"You kid want to brainwash us again?"
"That's right, if you brainwash, we wash others. ”
Yes, these two old horses are not ordinary people, they often do the job of brainwashing, Wu Xiang is going to be defeated?
"I'm not brainwashing, hehehe......" It's okay, Wu Xiang smiled first, "The 'public opinion' you see now is that a group of people on the Internet say it's good, but do you think this matter is the real public opinion?"
"What do you mean?"
"Are you saying that the information on the Internet is not accurate?"
The two of them both frowned slightly, and finally Wu Xiang didn't brainwash it.
"Both, you must know, don't talk about such public opinion, even if it is a public opinion poll conducted by a professional company, it is not necessarily true and correct. Why? What are the main people on the Internet? Most of them are young people, right? You have more numbers than I do, and I don't need to say more about you to understand. To put it bluntly, what about the young people who are doing it, but what about the rest of the population? Have you ever wondered what to do with the elderly, the children, the people who don't have smartphones, or don't know how to use smartphones at all, when the young people are benefiting from your competition? Taxi drivers won't do their business with these people because they won't get the discounts you give?"
That's right, now I give you a thumbs up, yes, they are all young people, and to be honest, these individuals are also in the business field, the most important type of people to strive for, these are the most important customers, strong consumer groups, but!
Are we going to be completely transferred to these people, and we don't think about other groups in any matter? Obviously, no, especially in terms of 'habits'.
"It won't be so extreme, right? Besides, who doesn't know how to use a smartphone these days, there are many old men and old ladies who can use it, and there are also a lot of thumb people for children. Ma Huateng quickly launched a counterattack.
Of course, Wu Xiangna still had a back hand, but just when he was about to speak.
"My parents won't use it. Ma Jun spoke first.
"...... "So what can Ma Huateng say? Obviously, as a big man of one party, it would be a bit too much to choke at this time."
From this point of view, what Wu Xiang said is still right?
Then it can also be understood that sometimes the so-called public opinion is not necessarily correct? Especially this kind of public opinion on the Internet, right?
So, if you think about it a little more, now many foreign politicians who rely on social networks to go up, or simply rely on 'must die' to govern the country, isn't that simply pulling the king's eight calves...... (To be continued......)
PS: Thank you to the legendary little person, thank you for the reward! Thank you Yangyang seesea, thank you for the monthly pass!
The new year is coming soon, so what, it seems that Ampesang of the island country before also specially gave the Chinese New Year's greetings, hey, the black car really thinks that guy has the meaning of a weasel.
Well, without further ado, everyone eat and drink well to welcome the Year of the Goat!