During the one-month beta test, Dole Games and player self-media worked together to make the game one of the hottest topics in early 2007.

Compared with those players who have a lot of fun in the game, and potential players who have not grabbed the closed beta number and are waiting there, the industry peers are most concerned about when "Ideal World" will be open beta and when will it be charged.

Because the beta test is just a measure to test the market, the player base is very small, and the problems faced are not so complicated, just like getting wet in the shallow water of the swimming pool, or standing, and the open beta is the real entry into the market, and the test of the market competition is really facing the majority of player groups and market competition, at this time you have swam into the deep water area, whether it sinks to the bottom of the water, or surfaced, it depends on the real ability

Usually, a game with a not very bad reputation can be transferred to the open beta after 1 to 2 months of closed beta.

And Ren Pingsheng decided to start the public beta at the end of this month.

It's a mule or a horse, and it has to be pulled out for a walk after all.

The water is deep and shallow, and you only know when you try it.

……

For the public beta, Wanyou Games has made perfect preparations, and even IDC has booked sufficient server resources in advance to avoid frequent queues during the internal test.

Although the employees work hard, Ren Pingsheng is still a little dissatisfied.

After reading the player statistics of the internal beta and the public beta promotion plan written by the marketing department, Ren Pingsheng fell into thinking.

Xu Tao, Luo Changyu, Li Guohui and others looked at Ren Pingsheng's expression, their psychological conditions were different, Luo Changyu was a newcomer, and others had been dealing with this boss for a while, knowing that he usually didn't talk much, but once he spoke, he would definitely grasp the key point of the problem.

Therefore, everyone is quietly waiting for Ren Pingsheng's next question.

Ren Pingsheng really spoke:

"Do you think there's something wrong with the gender ratio of our players? ”

The marketing department is managed by Xu Tao, he took the information in his hand and looked at it again, puzzled:

"This gender ratio is very common, the player base of online games is basically male, and the circle of players in turn-based online games is narrower, 82%: 18% of the male and female ratio is quite normal. ”

"There are a lot of male players, it's not a problem. ”

Regarding Xu Tao's words, Ren Pingsheng shook his head gently, he first affirmed Xu Tao, and then put forward his own conclusion:

"However, the lack of female players is a problem. ”

Looking at the eyes of everyone who still didn't understand much, Ren Pingsheng continued.

"We all know that online games are engaging and can provide more fun than single-player games, mainly in terms of human interaction and competition. ”

"After market research, we can see that our player base is mostly single men between 16 and 25, and for these players, they need to have the opposite sex to interact with them in online games, in addition to enjoying the entertainment mechanics that the game instinctively provides. ”

Listening to Ren Pingsheng's analysis, everyone gradually followed his train of thought.

Indeed, most of the male players who play online games are not very happy in reality, and the opposite sex is not very good in reality.

On the virtual network, in addition to satisfying entertainment needs, they also want to get the needs of virtual people of the opposite sex.

Since the birth of online games, it is a common phenomenon that as long as there are games with female characters, there will be content of male and female interactions.

Male players in online games, who don't want to hook up with a few girls or something in the game, and who won't be itchy when they see a female character.

Even if you can't find a female character to be your wife, it's better to find a sister, sister or something, it's better than messing around with a bunch of muscular men all day long.

"It's a human instinct, and I'm sure everyone can understand it. ”

Ren Pingsheng said with a gesture:

"To use a less civilized analogy, a sturdy young man in his 20s will lie up when he sees an old sow after being locked up in an environment without the opposite sex for 1 year. ”

Ren Pingsheng's analogy was easy to understand, and the gestures were also very vivid, and the men present laughed together.

Most of them are young people, and most of them are single men, and although Ren Pingsheng's metaphors are vulgar, they speak to their hearts.

Liu Yijun, as the only woman in the audience, and a mature woman with a family and childbirth, although she has passed the age of pretending to be shy, she still can't help but blush slightly and take a sip to maintain women's reserve.

Ren Pingsheng saw that his joke had had an effect, and continued.

"It's only been closed for 1 year, not to mention a single man who has enough to eat and drink and have time to play online games. ”

"If an online game can't provide the right proportion of female players, then the online game will always be a niche game, and it will never be on the big scene. ”

"Why do entertainment venues such as nightclubs require men to buy tickets and women to get tickets for free?"

"Because only by recruiting enough women, more men will go to the nightclub to play and consume, and these women are actually helping the nightclub make money, and the cost of giving her free is far less than the profit earned from men. ”

Ren Pingsheng's "nightclub theory" is very convincing, and everyone nodded in agreement.

"Why do a bunch of men and women go out to party, and everyone accepts men and women for free?"

"Because men know that a meal without a woman is boring, and it is very worthwhile for men to pay more but get a better experience. ”

Ren Pingsheng smiled slightly and continued.

"This is a meeting with our group of big men, and we need Director Liu Yijun and Liu to make records, a reason. ”

Seeing the boss ridiculing herself, Liu Yijun, a mature woman with high emotional intelligence, showed a delicate posture like a little girl, and said angrily:

"I hate it, Mr. Ren, if you do this again, I'm going to be angry. ”

The men present also laughed very loudly, and the room was filled with joy for a while.

Ren Pingsheng smiled and continued as if nothing happened:

"The truth behind these phenomena I am talking about is the same. ”

"Whether it's the Internet, nightclubs, or parties, using the proportion of female customers as a highlight to attract the attention and participation of male customers is a common phenomenon, and it is also an effective measure that has been tested by the market. ”

"As long as we adopt differentiated preferential policies for female players and increase the proportion of female players, we can attract more male players to join. ”

"The existence of these female players is itself advertising for us, and we can reap greater and more benefits as long as we pay a little cost. ”

Looking at the employees who were completely driven by his words on the field, Ren Pingsheng shrugged and said:

"Why not?"

Ren Pingsheng's words spoke, but everyone's thinking was not over.

His words are introduced from shallow to deep, and gradually introduced, from the proportion of men and women in online games to the driving effect of human instinct, not only the profit model of the Internet is very thorough, but also contains a lot of judgments on the nature of human nature, so that these young people who usually only know games and programs are eye-opening, and many people are touched by his words and begin to combine their own perspectives and think deeply.

Although Xu Tao had already understood Ren Pingsheng's train of thought, as an executor, he thought more carefully, and first asked:

"Mr. Ren, the theory you said is good, but after all, there are only a limited number of female players who play online games, and no matter how much we come up with policies to attract people, we can't attract so many female players. ”

For Xu Tao's question, Ren Pingsheng had already thought about it, and he smiled slightly:

"Who said we had to be female gamers?"

Everyone looked at each other, a little confused.

I mentioned earlier that the benefits of such a large number of female players are to use female customers to attract male customers, why are they denied it now?

Everyone didn't say it, they were muttering in their hearts, isn't Mr. Ren having an amnesia attack?

Fortunately, Ren Pingsheng added.

"As long as the characters in the game are female, that's fine. ”

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