Chapter 479: Two Sales Models
Ji Yingying admires Hu Yiting's planning very much, in her opinion, Hu Yiting is the most outstanding boss of this era, not just a scientist.
"Mr. Hu, you can always come up with the best way to fundamentally solve the problem, the working environment and salary are the basis of the centripetal force of employees, and now the cohesion of enterprises to employees in China, we should be the strongest. ”
"Yes, I think Chongguang has another magic weapon in terms of cohesion, and that is the future. If a company makes people unable to see the future, the smartest talents must be the first to leave, and when the salary is no longer attractive, the backbone talents and backbones will soon leave, if even the working environment is poor, then there will be no way to retain any talents. ”
Ji Yingying admired: "Mr. Hu, what you said is really thorough, I think that these struggles in the company at present do not reflect everyone's deep affection for the company, and subconsciously want to make the company better, but sometimes the expression of love will flow into trivial complaints and meaningless saliva, as long as it is reasonably guided, we will be able to tap everyone's enthusiasm for research and development." ”
Hu Yiting said with a smile: "What you said is really good, MBA is different from a high school student like me, the depth of thought and expression are better than me, hahaha." ”
Ji Yingying smiled: "How can I compare with Mr. Hu, in my mind you are the most amazing entrepreneur, you created the management entropy theory, it is too philosophical, this is something that you can't learn how many MBA courses you read, a few days ago I talked to my tutor at Peking University about your entropy theory, he admired the five-body casting, said Mr. Hu, your wisdom can be ranked in the top ten in China, and he also wants to invite you to Guanghua School of Management to give a lecture to students, I want you to give you a detailed introduction to the practice of your entropy theory in management. ”
Hu Yiting hurriedly waved his hand and excused himself: "I am only a few years old to be able to give lectures to graduate students, in terms of management, I am about the same level as the peasant entrepreneurs in this year, there is no big difference, if you really want to say the difference, it is nothing more than the technology intensive industry we are engaged in, although I took out the entropy theory, but the specific practice and summary take time." Only the more mistakes I make, the more experience I gain, and after a decade or twenty, when I can't count the mistakes I have made, I will probably be able to give lectures to students. ”
Ji Yingying said with a smile: "Mr. Hu, what you said makes sense, but I still think you can't make mistakes, I used to say that there are people in the world who are born to know, I don't believe it, but after following you, I really believe it, and the high school students in China can't compare to you with a finger." ”
Hu Yiting smiled bitterly, thinking that he was not a high school student after all, and he had nothing to be proud of.
"Okay, you go and convey my opinion just now to the president's office, if Mr. Wu and other directors have any suggestions, they can be discussed at the morning meeting tomorrow. In addition, you call Mr. Luo, I have something to talk to him. ”
Ji Yingying nodded in agreement, picked up her listening cola and walked out of the office, and quickly called Luo Zheng.
Hu Yiting still opened a Coke and gave it to Luo Zheng, and asked him to sit down on a chair in front of his desk.
"Mr. Luo, your thoughts today are very good. Hu Yiting got straight to the point.
Luo Zhen was stunned for a moment, and immediately reacted, and his heart was very happy. He knew that Hu Yiting was referring to the suggestion that the Beat Division wanted to take over the MP3 project, and he was still a little worried before, afraid that Hu Yiting would think that he was going to pick peaches.
"Mr. Hu, it's great that you can understand me. ”
"Hehe, did you think I would misunderstand you?"
Luo Zheng smiled forgivingly: "I'm afraid that you think that the Fierce Attack Division wants to grab credit, and I want to come and explain to you in the afternoon." ”
Hu Yiting nodded with an understanding smile: "I know that your Radical Strike Division has been holding its breath and wants to prove yourself in the shortest possible time, there are so many old people in the Radical Fighting Division, and they used to be engaged in hardware development and manufacturing, so the MP3 project is very suitable for you, in fact, according to my assumption, the repeater project can also be handed over to you in the future." ”
Luo Zheng hurriedly waved his hand: "No, no, we don't dare to pick up the repeater, it is already Mr. Wu's kindness to win the MP3 project today, if you snatch the repeater project from Chongguang Communication, you must not be poked in the backbone." ”
"The reason why I say this is because I have been planning to establish a consumer electronics division in the company, specializing in the production of consumer electronics products for end users," Hu said.
You should know that the sales of Chongguang Communication are aimed at specialized customers, and their sales route is completely different from the market-oriented sales route of ordinary consumer electronics, so it is necessary to operate the consumer electronics products for the public independently from Chongguang Communication, and even establish a brand for packaging. ”
When Luo Zheng heard this, he was surprised and delighted, and looked at Hu Yiting with blazing eyes: "It's great that Mr. Hu can think like this! Actually, I've always had this consideration, but I didn't dare to mention it before, because I haven't been in Chongguang for a long time and haven't been able to come up with a product, I'm afraid that this will be misunderstood, I want to wait for MP3 and beat the product to be made, and then write a detailed proposal report for the company to talk about this problem, I didn't expect Mr. Hu to have such a far-sighted vision, and you have already seen this problem! It's really good! Mr. Hu, you really deserve to be the helmsman of our Chongguang!" ”
Hu Yiting smiled, and was complimented by Luo Zheng from the bottom of his heart, which made him feel very comfortable.
Luo Zheng continued: "I know very well the sales path of Chongguang Communication, they don't care what products the people want in the market, Liu Guangting's sales managers are not so much sales as public relations, all day long eyes only staring at telecom customers, because communication products are too professional, can only be sold to telecom units, so to revolve around the telecom company's few leaders who can make decisions, or to win over emotional corrosion to tackle them They are first-class, but consumer electronics and telecommunications equipment are completely different things, not so sold at all." ”
Hu Yiting nodded: "Yes, you can see it very clearly." ”
Luo Zheng said eloquently: "Mr. Hu, don't look at the fact that the repeater and USB flash drive of optical communication are sold so hot, in fact, in the final analysis, it is because our two products are monopolistic.
However, the counterfeiting situation in the Chinese market is too serious, as far as I know, this year, in addition to the 12 domestic enterprises and nine foreign enterprises that we have authorized so far, there are also many small electronics factories that have also launched USB flash drives. Intel's 64M flash memory wafer factory will be released next month, but the price of 32M products has risen instead of falling, the wholesale price has risen from 480 to 520, Japan's Toshiba's 8M products have been raised from 100 to 110, and 16M products have been raised from 190 to 230, although Toshiba's 32M products were just launched last month, but they have not been able to alleviate the current situation in short supply in the market, which is caused by the surge in demand.
Last month when you were in Hushan, the company had a report at the morning meeting, according to the market research department of the president's office to learn about the situation, there have been imitation U disks on the market in Guangdong Province on the market, and even Puhai and Nandu have appeared imitation disk products, these cottage goods do not know which controller is provided, it is likely to be an imitation product of Hong Kong manufacturers, Mr. Kang took it to peel the piece and looked over, exactly the same plagiarism of our heavy light controller. ”
Hu Yiting nodded: "I know, Mr. Wang and Mr. Wu have arranged for the Ministry of Justice to organize a special person to fight counterfeiting, this matter is very concerned by the whole company, we even reported to the electronics industry, and the ministry has also reported to the national industrial and commercial department and the procuratorate, and now the case has been filed." ”
Luo Zheng shook his head slightly: "Mr. Hu, do you think the domestic fraud has been swept away over the years?" To put it bluntly, this kind of thing is fighting against the greed of human nature, as long as it is profitable, the counterfeiter will come up with a thousand ways to avoid investigation and punishment, believe it or not, within three months, there will definitely be imitation repeaters on the market, and I dare to guarantee that this time the situation will be worse than the U disk, those imitation U disk manufacturers come up with products are generally indiscriminate trademarks, but rarely paste our heavy light disk, because we are re-groomed only Fu Zhong Electronics in the production of U disk, the output is not large compared to so many companies we authorize, the sales strategy is to go to the high-end model, the shell materials are exquisite, the price is more expensive than those authorized companies generally 10%, the red sandalwood shell stainless steel shell of the luxury positioning of the U disk is several times that of ordinary goods, so counterfeiters generally do not choose our products to copy, but paste IBM, Dell, Compaq and other foreign brands, but the repeater is only we are doing it, and at the expense of nearly 200 million advertising, they don't copy us who to copy?"
"Alas......" Hu Yiting sighed: "We have held a mobilization meeting before to crack down on counterfeiting, and the Ministry of Justice has planned to expand the manpower to 300 people and establish a professional anti-counterfeiting team, but I think I want to completely ban it." Probably unrealistic, you can only do your best. ”
Luo Zheng said: "Yes, Mr. Hu, you are right, but I think in the final analysis, this is also a problem of the sales system, if the sales system is not improved, continue to let Liu Guangting and them engage in the current model of wholesale by manufacturers, then MP3 products will still suffer losses on fakes in the future." ”
Hu Yiting's eyes suddenly lit up when he heard this, as if he had caught something, "What do you mean?"
Luo Zheng hesitated and was about to say, Hu Yiting preemptively said: "Do you want to set up a store?"
Luo Zheng was dumbfounded and exclaimed, "Mr. Hu...... You...... You're a god! You can guess everything!"