Chapter 565: The Merchant's Face (2/5, Ask for Subscription)
Although Xiangjiang is known as a desert, there are many newsstands in Xiangjiang, and the stalls are full of colorful newspapers and magazines, which are dizzying and dazzling.
There are 63 newspapers and 598 periodicals, 40 newspapers in Xiangjiang, two financial daily, one children's newspaper, and 20 entertainment news.
Its "Industrial and Commercial Daily" mainly reports comprehensive news.
"Industrial and Commercial Daily" is composed of three major parts: news, supplements, and advertisements, and often the length of supplements dodges the news, and many times, the length of advertisements is both more than news and more than supplements......
At present, the highest sales volume of Xiangjiang newspapers is "Oriental Daily", with a daily sales of about 250,000 copies, followed by "Cheng Pao" and "Tian Tian Daily", which is the first newspaper in Xiangjiang with color pictures. The two newspapers sell about 150,000 copies a day, and the daily sales of 100,000 copies include Jin Daxia's "Ming Pao", Luo's "New Newspaper", Hu's "Sing Tao Daily", etc., which naturally also includes "Industrial and Commercial Daily".
In fact, at the earliest, the "Industrial and Commercial Daily" had a daily sales of 150,000 copies, but with the newspaper industry in Xiangjiang, the competition became more and more fierce, and they slowly fell behind.
At present, the daily sales of newspapers in Xiangjiang are about 1.5 million copies, and the newspapers in Xiangjiang are not distributed through the postal channel in China, but by themselves, so the daily sales are always fluctuating, and if a newspaper catches the scoop, the sales of the day will definitely increase greatly.
This is also one of the reasons why Rongle wants to buy the "Industrial and Commercial Daily", to re-establish a newspaper, just for the distribution of this part, is a very troublesome thing, and now all walks of life in Xiangjiang have their own associations, even if it is an unpopular industry such as newspaper distribution, it is no exception.
Those who run a newspaper in Xiangjiang are businessmen and half of people.
Typical businessmen run newspapers are the Hu family's "Sing Tao Daily" and the Ma brothers' "Oriental Daily", both of which are undefeated in the newspaper forest with their strong strength and business methods.
The famous newspapers run by people are Fei Yimin of "Ta Kung Pao", Li Ziyong of "Bao Bao", Luo Fu of "Xin Pao", etc., and unlike businessmen, most of the newspapers run by people are famous, but their talents are often shallow.
The best of them is the Jin Yong Jin hero of "Ming Pao"!
At the beginning, the "Industrial and Commercial Daily" was also a businessman's newspaper, but after He Shili took over the "Industrial and Commercial Daily", he chose militarized management of the newspaper, which was simply miserable for the employees of the "Industrial and Commercial Daily" at that time, and after He Hongyi took over, he implemented the policy of stocking.
The divergent management methods of the two fathers and sons directly led to the fact that what was once the largest newspaper in Xiangjiang was reduced to a second-rate.
Rong Le was invited to He Mansion by He Shili that night, He Hongyi personally came to the Dynasty Building, looked at Rong Le with a sneer, looked at Rong Le speechless for a while, it seems that He Hongyi is indeed not suitable for business, joy and anger are too shapely, at this time, this kind of performance, isn't it obvious that he wants to lower the price!
Fortunately, He Hongyi was born in a big family like the He family that was not afraid of his corruption, if he was born in an ordinary wealthy family, he would definitely be able to lose his family property.
Rong Le didn't say anything, the two got out of the car and came directly to He Zhai.
"Ah Le, I know what you think, for the sake of the friendship between our two families, 500 million Hong Kong dollars, the "Industrial and Commercial Daily" is yours!" He Shili took his ginseng tea and said with a relaxed expression.
Rong Le smiled and said, "Uncle He, if you don't want to sell the "Industrial and Commercial Daily", you can tell me directly, I will never force it." You don't have to be so open-mouthed, right?"
"Haha, Ah Le, what are you talking about, "Industrial and Commercial Daily" is one of the oldest newspapers in Xiangjiang, with a loyal readership, and now the sales volume is 110,000 copies, I think the price of 500 million Hong Kong dollars should not be high!" He Shili smiled and looked confident.
Rong Le shook his head and said: "Uncle He, history can't be eaten, as for the sales of "Industrial and Commercial Daily", we should also know how it came about, you don't want to open your mouth here." ”
"Ah Le, it's a bit unkind for you to say that, the sales of our "Industrial and Commercial Daily" are sold one by one, which just shows that the readers of Xiangjiang support our "Industrial and Commercial Daily"!" He Shili said without giving an inch.
At this time, he was still like a seventy-four-year-old man, and he was no longer a decisive soldier, but more in line with a businessman who did not back down for the sake of profit.
He Hongyi next to him was a little dumbfounded, obviously his father had already talked about the cause and effect, and he dared to ask for a big price with Rongle Lion.
If you change yourself, it is estimated that you can shout out two or three hundred million prices, which is already very good.
"Uncle He, the price of 500 million is definitely impossible, there are many newspapers in Xiangjiang, Uncle He should not be greedy for small things and lose big ones!" Rong Le said lightly, the threat in his words was very obvious, he did not have to buy "Industrial and Commercial Daily".
He Hongyi looked at Rong Le who also lost the respect for his father in the past, and the face of a businessman who was interested in interests made He Hongyi look a little strange.
The subsequent dialogue between the two was an eye-opener for He Hongyi, who knew a lot about the situation of the newspaper industry in Xiangjiang, and he knew a lot about the newspaper, while his father was reasoning with the facts, insisting that the "Industrial and Commercial Daily" was a first-class newspaper in Xiangjiang, and even told that he didn't know the assets of the newspaper and so on......
"Uncle He, if it weren't for the care of the Imperial Department, I think the sales volume of the "Industrial and Commercial Daily" at this time would have dropped to 20,000 copies, and all the news of our Imperial Department would be exclusively made by the "Industrial and Commercial Daily"! I think that if it were not for the care of the Imperial Department, the market value of the "Industrial and Commercial Daily" would be 40 or 50 million now, and now I have 100 million Hong Kong dollars, which is already a conscience price. Rong Le sacrificed his killer feature, not to mention how high the sales of the "Industrial and Commercial Daily" are now, this is the credit of the imperial system.
He Shili raised his eyebrows, looked at Rong Le, and his eyes burst out with a sharp look that had only appeared on the battlefield.
"Ah Le, you can't say that, without the support and publicity of our "Industrial and Commercial Daily", there wouldn't be so many people who know about the news of your imperial dynasty, right?
"The relationship between the imperial dynasty and the "Industrial and Commercial Daily" is at most mutually beneficial, and each takes what it needs.
Rong Le was not at all deterred by He Shili's fierce eyes, and said with reason: "Isn't this true? Before the Imperial Dynasty cooperated with the "Industrial and Commercial Daily", the sales volume of each issue of the "Industrial and Commercial Daily" was only 30,000 or 40,000 copies, and such an achievement, more than 100 million. ”
Immediately afterwards, the two had another argument, and He Hongyi, who was watching, wiped cold sweat on the side, worried that the two would fight......