Chapter 741 Rich, Capricious
Building a gym, doing sports promotion, and reversing the sub-health situation of Chinese people has long wanted to do this, but the immaturity of the market, capital, and technology makes him unable to do it.
Either don't do it, or be the strongest, this is Tang Juexiao's current concept. Even if he can't be the strongest for the time being, at the end of each year, he will stop what he is doing to summarize and form a closed loop, and he can be stronger in the coming year.
Because he wants to do a big job in the fitness industry, his purpose is not to fool people to run away from members, he wants to be a leader.
The meaning of faucet is to develop an industry standard, and future people must do it according to this standard, otherwise it will be over. For example, Vanke is for the real estate industry, or Xiaomi is for the domestic smartphone industry. So if health and fitness want to stand out from the upcoming wave of fitness and become a leader, the core competitiveness must not be weak.
In fact, there are three parts of health and fitness, one is the gym, the other is the restaurant, and the other is the place where supplements and simple equipment are sold.
In each gym, everyone's equipment is similar, and the core competition lies in the coaching team, management, and fitness atmosphere.
Because the women in the gym are all dressed ...... The whole gym is usually a hormonal smell, so a lot of times it's a place for a cannon, when the gym does a micro-chat group and pulls members in, it's basically a yellow group. So the management is quite strict, and it is kicked when it is due.
Men have desires, women actually have them, and some of them are quite big......
From a theoretical point of view, Tang Juexiao hopes to be able to achieve personal training, male-to-male, female-to-female, but this is obviously impossible. First of all, the personal training part of the gym contains seductive content, and removing this content is self-defeating. In addition, the coach should protect the people who pay for the training, and the strength level of the male coach can definitely protect the female trainers, but not vice versa.
Then the coach's conduct inspection is particularly important, first to examine the character, and then to examine the strength. If the strength is not enough, it can be enhanced through training, and the conduct is not good...... There's no way around it.
At the same time, it should be taken into account that now selling oneself is gradually legalized in an alternative form, and live broadcast rewarding is an idea, and directly adding WeChat chat to send red envelopes is actually also an idea. The number of members in a random gym is thousands, and there are hundreds of people in a WeChat group, not to mention the sale, even if it is a normal chat...... The fitness group pictures are all for men and women who are working out, which is flirtatious. Privately chatting and chatting, the chat is hot, the man's mouth is a little sweeter, and the other party often sends red envelopes, and the other party also accepts it, maybe he will go out to wrestle when he will go, which must not be regarded as selling himself.
Therefore, it is also necessary to formulate a charter, and the accident cannot affect the gym.
In the dining and bar part, Tang Juexiao doesn't plan to make the kind of Western food that pays attention to plating, which is too expensive. As long as everyone can ensure that they only eat their own fist-sized rice at each meal, two eggs as much meat, plus half a catty of vegetables, less oil and less salt, everyone can lose weight, and the cost can be easily suppressed with Chinese food.
Where is the profit point?
These two aspects are basically not profitable, and even the membership card Tang Juexiao also decided to price the lowest in the market, that is, to take advantage of the current low housing prices, forcing others to fight with him at a loss in the future. In the end, it is estimated that only the most expensive "Regal Gym" can remain independent in this environment, but how many Michelin restaurants are there?
Tang Juexiao just wants more people to exercise and help some people without affecting himself.
The part that sells things has a profit plan, and I am optimistic about what brand of supplements is popular, and I want to find a way to get the agency, but this is not something that can be done in the short term. The same plan is also in the era of beauty.
This project is very huge, Tang Juexiao expects the first phase of the plan is 5 years, Wang Longfang, the general manager of the Tang Dynasty, he can bring the gym model from Europe and the United States, and then think internally about how to change it to suit China's national conditions.
Lao Hei and Lao Bai will be Lao Wang's deputies.
Gou Fugui, don't forget, Tang Juexiao has always remembered the agreement of the year.
The APP of Shengtang Sports will not simply be Xerox Power and Keep, and when the time comes, you can use the APP to promote your own gym and further defeat your peers. Just like the current Xiaomi mobile phone does not make any money at all, but it is currently the industry leader and has set the rules. Tang Juexiao will not consider making money from gym people for a few years, what he wants to earn is his peers.
As for the reception of veterans and retired athletes, it is not simply kindness or exposure to red, they are valuable, but they are ignored by most people.
The general plan for health and fitness has been decided, and Tang Juexiao will not interfere in the specific operation, and the next thing he wants to do is to go all out to go to Weibo listing.
The biggest weakness of Brother Pony in the original time and space against Jack Ma is public opinion, he didn't prepare at the beginning, otherwise Jack Ma would be his employee.
The capital behind the explosion of Jack Ma in the original time and space is Japanese, which is called a national scolding.
was scolded in China, it was difficult to turn over, Jack Ma was scolded as a Japanese dog, and he could still slowly counterattack and become a national hero. One is that his products are strong, and people who use Taobao every day are definitely unwilling to be "hated by the house and Wu", which can prevent the deterioration of public opinion. The second is that Jack Ma has his own operation, and he can get rid of the golden cicada. Three, it's not meaningless that Jackma bought so many things to control public opinion.
Brother Pony lost this battle, in fact, everything that Penguin did, Ali basically involved......
Now these are in Tang Juexiao's hands, "Health and Fitness" is willing to accept the old, weak, sick and disabled among soldiers and athletes, and Weibo and UC are immediately popular across the board. Now there is a saying on the Internet that Tang Juexiao is a national hero, and the two horses and one Li are all big pigs' trotters......
In order to further strengthen the golden body, Weibo decided to accept government investment. No matter who is in power, patriotic businessmen are worthy of admiration.
At the same time, Weibo is preparing for a public offering, and then going public in the United States, and the US dollar is the hard currency for a long time to come, which will help Shengtang's global layout.
Morningside Capital received a reply from Sheng Tang, saying that it wanted Zhang Fei to talk, and the whole Morningside cheered. Now among the top four domestic Internet companies, Li Tangli and Tang Juexiao are the youngest, and it is not surprising that they have the strongest potential. Now Weibo is a good thing, and if it is listed, it will make a profit by cashing out directly, and more importantly, Tang Juexiao has the intention of cooperation, so it is just the beginning.
The matter of Kuaishou was not discussed before, and Morningside thought that it had made Tang Juexiao unhappy, but the result was ......
Sure enough, the old friend can be trusted!
Pull on the redwoods...... No problem, Sheng Tang's plate is too big, Morningside himself will definitely not be able to eat it, Sequoia is an old partner.
During the tripartite negotiations, Tang Juexiao directly insisted on a valuation of $3 billion.
"Mr. Tang, this is not too popular, and now the market valuation is only 2 billion, right?" Zhang Fei was startled when he saw Tang Juexiao's lion open his mouth.
"I don't accept the market valuation, in fact, Shinetech is not short of cash flow now. ”
Zhang Fei and Sequoia's old partner glanced at each other...... So special, rich, capricious......
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