Chapter 307: Advertising Genius
After talking about the company for a while, Ma Tengfei shifted the topic to advertising.
If you want to do cash back player activities for a long time, you have to give everyone a reasonable excuse, if you have been just sending money and not making money, it is easy to cause other people's suspicions, lazy people like Ma Tengfei, unnecessary trouble can of course avoid the best, so advertising to make money is secondary, mainly to reduce too much discussion.
However, Ma Tengfei obviously underestimated the ability of some advertisements to attract money.
In the previous advertising auction of China Meiyin, one advertising space could be auctioned for tens of millions of dollars.
The perverted private server now has more than 12 million registered accounts, and the number of peak online users exceeds one million, how much is it worth such a large amount of traffic?
"Mr. Ma, I heard that if you post a pop-up ad in a large mobile game, it will cost 1 million a day. Ye Weiru reminded.
"So much?"
Ma Tengfei was a little surprised.
After all, it's just a pop-up window, and many people cross it off without looking at it, and it costs a million a day?
Ye Weiru said: "One of my roommates in college is in an advertising company, although there are very few games with super traffic, but if the advertising aspect is done well, it is indeed a big income." ”
Ma Tengfei nodded.
Originally, he only planned to do a landing push advertisement to make it convenient for acquaintances, and if the advertising was really so profitable, it would not be impossible to do a few more.
After all, who would be too profitable?
Although the perverted private server can't compare to the king's traffic, it is still in the top ten of the mobile game traffic list.
Even if an advertisement is 100,000 a day, it is 3 million a month.
If you do ten ads, you'll almost break even.
"In this way, you specially select a few people from the publicity and distribution department to set up an advertising department, which is responsible for the placement and auction of perverted private server advertisements. ”
There won't be a lot of advertising space for perverted private servers, and if you want to maximize the revenue, it must be the most suitable auction.
Ye Weiru carefully proposed: "Mr. Ma, our publicity and distribution department has not been established for a long time, and there are not many skilled in business, and it is mainly for the film market, which belongs to the interlaced with game advertising, you see if I should contact my college roommate, she has done similar game advertisements before, and she should be more professional than our publicity and distribution department in this regard." ”
Nepotism is taboo in the workplace.
Sometimes, even if a friend does a better job, it shouldn't be recommended by yourself.
Ye Weiru was worried that Ma Tengfei would suspect her of a relationship, so she had the heart to say a few more words, but she was afraid that she would appear to be a thief, so she waited for Ma Tengfei's reply worriedly.
"That's for the best, of course. ”
Ma Tengfei didn't think about it, so he nodded in agreement.
Ye Weiru breathed a sigh of relief, and after determining Ma Tengfei's intentions, he began to call his old classmates,
Less than twenty minutes later, there was a knock on the door.
"Please come in. ”
Ye Weiru shouted.
The door was pushed open from the outside, and a petite girl with glasses walked in from the outside.
As soon as he entered the door, he bowed to Ma Tengfei and said, "Ma is always good." ”
Ye Weiru took two steps forward and introduced Ma Tengfei: "This is my college roommate Guo Ping, who is the planning director of Pengyue Advertising. ”
"Hello, hello. ”
Ma Tengfei stood up, smiled and stretched out his hand.
Guo Ping hurriedly took two steps forward, caught it with both hands, and said excitedly: "I have always heard Mr. Ma's name before, but today is the first time I have seen it with my own eyes, Mr. Ma, you are much more handsome than reported on the Internet." ”
"Really? hahaha. ”
Ma Tengfei laughed twice and asked Ye Weiru to pull a chair for Guo Ping to sit down.
Opportunities are always reserved for those who are prepared.
Guo Ping contacted Ye Weiru before, and at that time she had already made a centralized advertising plan for perverted private clothes.
The three of them chatted casually for a few words, and then began to talk about advertising.
"Mr. Ma, if you don't change the content of the game, there will be a lot less advertising space, the APP icon can be counted as one, the login pop-up window can be counted as one, and then the game can do a back-to-the-city advertisement, as long as the player stands in the safe area, you can see a random cycle of pop-up ads. ”
"Although there are relatively few advertising positions, the exposure is high, and the price can be set higher. ”
"In addition, the video station where we did the feedback activity before can also place advertisements. ”
"The ads here can be placed more, but the price is relatively low, I roughly calculated, the game plus the video station, a total of about six first-level advertising slots, ten to fifteen second-level advertising slots, and third-level advertising slots can be placed randomly, as long as the number is not too much, there is no need to limit within one hundred or ten. ”
At first, Ma Tengfei only thought that the game could be advertised, but he forgot that the video station could also place ads.
Because the feedback activity needs to upload videos for review, the daily number of clicks on the video station is also very huge, and tens of millions of times a day is not a problem.
Guo Ping said as she took out her laptop and opened it to demonstrate the advertising effect to Ma Tengfei.
Coincidentally, the website she opened Ma Tengfei used to use often, and it was a kind of website that specialized in watching movies with small investments.
Ye Weiru thought she had opened it wrong, and poked her from behind with some annoyance.
Guo Ping smiled embarrassedly: "Mr. Ma, don't be surprised, the main reason is that the nature of this kind of website is somewhat similar to the situation of our perverted private servers, and they all belong to the type that no matter how many advertisements do not affect the viscosity of users, so I took it as a demonstration, in fact, I usually don't watch this." ”
Ma Tengfei smiled slightly: "I don't look at this either, I don't know what kind of website this is if you don't explain it." ”
Guo Ping didn't know if she believed it or not, anyway, Ye Weiru didn't believe it.
She once saw Ma Tengfei watching a small investment movie with headphones on headphones when she was in the hospital, when he was still a young teenager.
Guo Ping quickly adjusted her mood and pointed to the advertising space above to introduce Ma Tengfei.
Anyone who has been on a small website knows that there are a huge number of advertisements there, row after row, and some websites can have hundreds of advertisements alone.
These are basically third-level advertising slots, although the exposure is high, but basically no one will pay attention to these.
Then the secondary ad slots are fixed ads and pop-ups in some prominent positions, these positions are more obvious, even if you are not interested, you will definitely glance at them before you cross them out or switch to the next page.
The more Guo Ping spoke, the more energetic she became, and she said all her thoughts.
In fact, according to the rules of the industry, advertising companies first briefly talk about the plan, and then give a quotation, and only after getting the deposit will they slowly think about advertising creativity.
But Guo Ping didn't care about that at all, in order to satisfy Ma Tengfei, she almost said all her thoughts in one go.
Half an hour passed.
Guo Ping said almost, and finally proposed to Ma Tengfei:
"Mr. Ma, the third-level advertising space can be directly priced and sold, but for the second-level and first-level advertising, I suggest that we use the auction method. ”
"And I also have an idea, we can join forces with the now popular live broadcast platform to broadcast the auction site, which is equivalent to providing all the manufacturers participating in the auction with one more opportunity to be exposed. ”
"If the live broadcast effect is good and there are many people who pay attention, it is easy to stimulate their enthusiasm for holding cards and auction for a higher price. ”
"And we only need to find a few traffic stars to be auction hosts, or even you play in person, and it is easy to support the live broadcast traffic. ”
Guo Ping's ideas came one after another.
Ma Tengfei admired: "Miss Guo, why don't you just come to our Hongyan Culture." ”
Guo Ping's expression suddenly became excited, and her nervous heart jumped.
Now all the professionals in southern Jiangsu know that working under Ma Tengfei is not only easy and comfortable, but also makes much more money than his peers.
From the earliest days of Flying Fire Healthcare, workers' wages have been significantly higher than those of workers in other manufacturers.
Later, the investment company was called a nursing home by envious and jealous people.
As for the red face culture, because Ye Weiru's management is stricter, it doesn't seem so loose, but the salary of employees here is generally more than 15% of that of his peers. Even the sweeping aunt has a salary of about 6,000.
It can be said that the name Ma Tengfei represents the top industry welfare in southern Jiangsu.
If every professional has the opportunity, he will definitely break the head and join him.
Unexpectedly, Mr. Ma actually issued an invitation to himself.
"Thank you Mr. Ma for your support, I am willing to join Hongyan. ”
At this moment, Guo Ping's expression was like a woman who was proposed by a beloved man, and tears of excitement were about to come out.