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Jiang Jasmine, Li Xiao and Wang Kai and others who were sitting there didn't look at each other, and the other clerks also looked at Zhang Wei without blinking, they all had questioning looks in their eyes, especially the clerks who were named by Li Xiao before and didn't say the slightest plan, and wondered if the deputy manager Wang Kai had taken the wrong medicine, how could he let the layman's customers talk about whether they had any ideas, this is a real layman, I have heard that the other party will scold, I have heard that the other party will engage in business at a young age, but I have never heard that the other party will engage in planning.

Several people were speaking in very small voices.

"How can this make Xiao Zhang say?"

"Who knows?"

"Wang Kai, this dog thing is getting more and more alive. ”

"Besides, doesn't he offend fewer customers?"

"Xiao Zhang was born in a wealthy business family, no matter how impossible it is to understand planning, this plan is so difficult to get, and let Mr. Xiao Zhang talk about ideas?

"Eh, don't say it, it's not good to be heard by anyone. ”

"Well, let's not talk about it. ”

Zhang Wei vaguely heard as if someone was talking about something, but he didn't hear what was being said clearly, in other words, even if he heard it, he wouldn't care, as for the whole publicity plan, he didn't dare to say that he could make it, the idea? There is no problem with this thing at all, countless kinds of soft and hard advertisements in later generations are in his mind, and all kinds of product placement advertisements are also familiar with it, and they used to take finished advertisements, this time because of the particularity of the ecological park, there must be no complete advertising, but it does not prevent him from piecing it together.

What about the various propaganda techniques of later generations?

I don't dare to say anything else, because the competitiveness of all walks of life in later generations is too strong, so the publicity must be much more powerful than now.

Li Xiao blinked and said, "Why don't I let someone talk about it first?"

"No, I don't. Zhang Wei waved his hand and said in full view of everyone: "First of all, this ecological park has not yet been built, but in the future there will be private airports, golf courses, tennis courts and other fitness venues, which belong to high-end sports clubs. ”

Speaking of which, no one knows what his subject is.

Suddenly, Zhang Wei stretched out a finger and said: "First, exaggerate the construction funds, and say that 5 billion is 10 billion, or even 15 billion!"

Exaggerating construction funds?

No one ever thought of it!

Wang Kai, Li Xiao and others all sighed, all of them felt that their eyes lit up, not only by Zhang Wei's idea as if opening a skylight, but also by Zhang Wei's boldness startled, in this regard they were not unexpected, but did not think about it at all, because they have invested 5 billion yuan, and in the eyes of everyone, it is already a huge investment, what if it is exaggerated to 10 billion? What if it is exaggerated to 15 billion? The three-digit investment with 100 million yuan and the double-digit investment with 100 million yuan completely give people two feelings, which is why people's investment of 7 or 800,000 yuan should also be made into a million investment in publicity!

What's more, breaking the news of the huge amount of investment will definitely shock many people, why does an ecological park cost so much money?

Jiang Jasmine looked at Zhang Wei happily.

Li Xiao and the female assistant next to her looked at each other.

Wang Kai, who was on business, clapped his hands lightly and praised sincerely: "Okay! What an exaggerated investment! Mr. Xiao Zhang's idea is good!" He has always been right about things and not people, and he can let him say a good word, at least in his heart, he already thinks it is very good.

Zhang Wei nodded slightly, he just said that his throat was a little thirsty, and he picked up the cup and drank two sips of tea very indifferently.

As soon as he came out with this idea just now, it really made these professional planners get through the ideas, and the general publicity plan is to start from the inside of the product or the thing to be promoted, for example, ordinary people who buy clothes must advertise how durable their clothes are, and how beautiful they are, but Zhang Wei's publicity has directly become how expensive my clothes are, okay? The cost is so expensive, do you say it's good? It is a very direct hard implant, which belongs to the kind of one force to ten meetings, and the professionals present really didn't come up with it for the first time.

Why didn't they come up with it in the first place?

Because of the relationship of knowledge!

Zhang Wei certainly doesn't know much about planning, but he dares to say that he is wider than everyone in the world today, and all kinds of high-speed development products in later generations are unbelievable, and in the same way, assuming that the direction of thinking of future generations and current people will be different, which also causes why Zhang Wei can keenly discover the most topical side, but these planners are thinking about what are the advantages of this ecological park that has not been built, and the brain circuits of the two sides are not on the same channel!

Wang Kai was itchy and asked, "Do you have any other ideas?"

With the topic just now, everyone looked forward to it, and they all looked at it deadly.

Zhang Wei put down the teacup unhurriedly, and then said in a very slow tone: "The second point, and I think the most critical point, this kind of topic should not be actively promoted by us, but should be broken by a certain party, and then we have to pretend to hide it, my family is very controversial in society, so it is even more provocative to want to cover up and be ashamed." ”

Want to cover up or be ashamed?

One second!

Three seconds!

The eyes of everyone present widened a little!

It can be seen that many planners present have incredible expressions on their faces, and it stands to reason that after letting a third party break the news, they will definitely admit it as soon as possible, so that the investment of tens of billions of yuan can not create a topic?

But Zhang Wei is even more desperate, he has to hide it after breaking the news, as if he doesn't want people to know, which will definitely make people's curiosity swell to the point of exploding!

Everyone was once again shocked by Zhang Wei's proposal!

It's so novel, not only novel, but also captures people's curiosity, just like a psychologist treating people!

Especially the female assistant, although she doesn't know much about propaganda, but after simulating what Zhang Wei said in her mind, she was shouting in horror that I was grass, this is not only sultry, people who are in a hurry are probably going to beat you!

Others create topic points and arouse curiosity in order to attract a wave of attention.

And Zhang Wei is attracted to a wave of curiosity, not to satisfy people's curiosity, you must know that as long as it is a person, there will be a feeling that what cannot be obtained is the best, so I will definitely continue to explore desperately!

As for the two points that Zhang Wei just said, the professional planners sitting there are convinced, and they don't know anything else, but in terms of ideas and creativity, they really don't have Zhang Wei's brain!

Wang Kai has been silenced by these two thoughts, and has been pondering.

However, Li Xiao's mind was relatively stable, and he said with a smile: "Mr. Xiao Zhang is really different from ordinary people, do you have any other ideas? I am a little ashamed, so many planners are not as good as your head." ”

Wang Kai, who was awakened by the sound from his contemplation, nodded his head subconsciously, and felt a little inexplicably ashamed in his heart, just as the manager said, so many people present were not as good as Zhang Wei's head, so he couldn't help but say, "You continue?"

He even wore an honorific title!

Zhang Wei hummed and said, "Okay, I'll continue to talk, hoping to give you a little inspiration." ”

Wang Kai smiled and said: "This is not to give us inspiration, but to give us a finished solution." ”

Zhang Wei said modestly: "There is no such thing. ”

Seeing him so low-key and humble, everyone has a better sense of him, he has such an identity and wisdom at a young age, the key is that he is not proud, Wang Kai looked at Zhang Wei several times and didn't know what to say, and finally sighed and said: "Go on." ”

Zhang Wei glanced around, gently knocked on the glass surface of the big coffee table, and said, "Since you wanted to cover up and be ashamed before, why is that?" Because this ecological park is not for ordinary people, but for people with money and status, then the number of members will definitely be too much, and each place will be precious, at this time, we can let our internal staff be bought by reporters by chance, revealing that there are only a few hundred places in total, and the first hundred supreme places will be directly invited, and then the members must be recommended by these hundred members, my idea is that at least two members jointly recommend, so that not only inadvertently confirmed the previous information we exposed, but also showed the high social status of the top 100 supreme members。 ”

Wang Kai was stunned for a moment, and immediately said: "This is not only noble, it simply shows that these hundred people are one of the most successful people in the world!"

Zhang Wei's face remained unchanged, and he continued calmly, saying: "Since the top 100 members are noble, then we will definitely introduce a few people who can impress those super-rich people, I have a few candidates for the time being, Mr. Li Ka-shing, I am sure to invite, I can also invite Bao Ge, the chairman of the world's top financial group Pioneer Group, as well as the two founders of Yahu, many well-known entrepreneurs in China, and the influential young people of the Beijing family. ”

Wang Kai gasped and said, "You are a ...... connection."

Zhang Wei smiled slightly, snapped his fingers and said: " Since these distinguished people can be invited to come as members, and there are so many construction funds, then the entrance fee and the annual membership fee must not be less, otherwise it seems to be a small family, not only can not be less, but also more, so much that even ordinary rich people tremble when they hear it, well, I mean the entrance fee is 200,000 US dollars, and promise to buy a villa, Modong New District is developing rapidly, the price of the villa is tentatively set at 3 million US dollars, as for the membership fee, one or two thousand US dollars per year. ”

Interlocking!

Every step of the way is connected!

Li Xiao, the manager, was moved!

But the other planners were a little confused!

Wang Kai was stunned and said: "Such a high entrance fee? at least 3.3 million US dollars!"

"It's nothing, really rich people don't care about millions of dollars. He also knew that there would be a rich second generation in the future generations, and it would cost two or three million RMB to sing a song at night, "You Manager Li should have a little understanding of this, Manager Li, right?"

Manager Li next to him sweated and said: "I don't dare to spend so much money casually, but it's really not distressing for me to spend hundreds of thousands of RMB." ”

Everyone understood as soon as they heard it, Manager Li's assets are less than tens of millions, and it is really not distressing to spend hundreds of thousands, so what about a super-rich person of a level like Zhang Weijia or even higher? Spending millions of dollars may not be distressing than spending hundreds of thousands of RMB on Manager Li!

Zhang Wei chuckled and said, "If we charge low, those super-rich people will definitely think that we look down on them." He just explained like this, Zhang Wei was secretly amused in his heart, the fee is low? The low fee is not only insulting those super-rich, but also insulting the aristocratic ecological park of his own family, just your mother's money, those people are still reluctant to take it out, what kind of super-rich should they be? If a super-rich person has money, if he is reluctant to pay this money, I am too lazy to serve them!

Wang Kai, who had already put forward so many opinions about Zhang Wei, asked a topic and said: "Then where should we publicize it? This can't be directly advertised on TV, right?"

Zhang Wei affirmed: " Since it is side publicity, we must not play TV advertising, we should take the lead in breaking through the point from the Internet, although the number of people on the Internet is not large now, but it is better than the elite, of course, we can't expect those people to join, but to create a topic to make people believe, and then after that, we can let the large newspapers and periodicals distributed throughout the country to do an interview, and slowly get it on the TV news, wave after wave, breaking the news more and more fiercely every time, not only in China, but also in foreign propaganda is also this method, publicity funds you can rest assured, it must be sufficient. ”

Can it not be sufficient?

You're charging for this, and it's unreasonable if the funds are not sufficient!

The method that this thing came up with is really lacking in virtue, and it seems that this is true when I look back on the past deeds.

After listening to this, another gold medal planner immediately said: "Mr. Xiao Zhang, I think there is no problem in all aspects, and it can even be said that this plan is perfect until now, let us think, let alone in a short time, even if it takes a lot of time and manpower to come up with it, it may not be so good." ”

Wang Kai expressed his admiration very bluntly, "This plan is very good, it is really very good, I have nothing to say, and there is nothing to add, I believe that no one present has anything to add." ”

Zhang Wei talked about a few planning ideas one after another, and it directly shocked the whole room!

That thought!

That wave has not subsided, and another wave is coming!

Holy!

Sitting there, several professionals who were planning couldn't help but shout in their hearts, you have such a fucking perfect publicity plan, your sister is more professional than us, and you still ask our planning team to do it?!