Chapter 244: The Matthew Effect
Wang Xing obviously didn't know who Ren Pingsheng was, but he looked at the business card in his hand very seriously and asked.
"Mr. Ren, you founded the 'Shunwei Fund' with Lei Jun?"
Obviously, the name Lei Jun is more familiar to Wang Xing, but the title of president of "Shunwei Fund" is enough to show Ren Pingsheng's strength.
Ren Pingsheng put aside the politeness and went straight to the road.
"Yes, but this time I came to you, it was my personal will, and I want to invest in you. ”
Wang Xing obviously didn't listen to the meaning of Ren Pingsheng's words, but since an investment came to the door, he still greeted him politely and politely:
"Hello Mr. Ren, I'm cramped here, let's go to the next door to talk. ”
Ren Pingsheng nodded, and followed him into the nearby "Sisyphus" bookstore, the light here was much better than next door, Ren Pingsheng also recognized that the customer who was reading in the bookstore was Wang Xing.
The two sat down at a low table by the window, and Wang Xing spoke first:
"I'm sorry, because our office facilities are limited, and we usually borrow my friend's bookstore to meet customers. ”
Ren Pingsheng waved his hand indifferently and said:
"It doesn't matter, Steve Jobs also founded Apple in a garage, and bookstores can also be heroic. ”
Ren Pingsheng's words were highly evaluated, which made Wang Xing's always calm face show a trace of joy, but he immediately returned to his original state and began to introduce his project:
"Mr. Ren, the domestic network is a new social network, we are aiming at the direction of major universities to study abroad groups and overseas Chinese, most of which may become high-value groups in the future, this classified social network is very promising."
Wang Xing's narration was very organized, and although he did not speak quickly, he used a few sentences to explain the situation of the "domestic network" project clearly.
But this was not the intention of Ren Pingsheng's trip, and he interrupted Wang Xing's introduction a little bluntly.
"Mr. Wang, with all due respect, the domestic network is a project with no prospects. ”
Although Ren Pingsheng's words were abrupt, Wang Xing is not like many entrepreneurs, he will jump up and refute when he sees others criticizing his project, he still maintains a calm and unwavering expression, and the pair of big eyes under the rimless glasses look at Ren Pingsheng very seriously, as if waiting for him to follow.
Ren Pingsheng knew that the next words were very important, and whether he could impress Wang Xing and let him follow him to start a business depended on this move.
"The target of the domestic network is students studying abroad, and this starting point seems to be beautiful. HOWEVER, YOU HAVE FORGOTTEN THAT INTERNATIONAL STUDENTS CAN ACCESS AND USE THE INTERNATIONALLY POPULAR SOCIAL NETWORK WITHOUT BARRIERS, COMPARED TO FACEBOOK, WHICH HAS HUNDREDS OF MILLIONS OF USERS AROUND THE WORLD, WHAT IS THE COMPETITIVE ADVANTAGE OF THE DOMESTIC NETWORK?"
"INTERNATIONAL STUDENTS WHO CAN GO ABROAD MUST HAVE GOOD ENGLISH, THERE IS NO THRESHOLD FOR USING FACEBOOK, AND FACEBOOK STARTED FROM THE UNIVERSITY CAMPUS, INTERNATIONAL STUDENTS CAN EASILY FIND THEIR SCHOOL COMMUNITY ON FACEBOOK, CAN COMMUNICATE AND INTERACT WITH THEIR CLASSMATES, WHAT REASON DO THEY HAVE TO ABANDON FACEBOOK, MORE CONVENIENT FACEBOOK WITH MORE USERS, TO USE A NICHE, LIMITED, ONLY EFFECTIVE IN THE Chinese CONTEXT OF THE DOMESTIC NETWORK?"
"WHAT'S MORE, SO FAR, SOCIAL NETWORKS HAVE NOT FOUND AN EFFECTIVE MEANS OF MAKING MONEY, FACEBOOK HAS BEEN LOSING MONEY FOR MANY YEARS, AND THERE IS NO POSSIBILITY OF MAKING A PROFIT IN THE FUTURE. If you make a niche social network in China, you can't compete with the giants, and you can't make a profit normally, how long can the domestic network last?"
Regarding Ren Pingsheng's rhetorical question, Wang Xing listened very carefully, he did not refute Ren Pingsheng's words, but said calmly:
"Mr. Ren, I have taken into account what you said. My original intention was to create a small but beautiful social network, so that I could stay afloat with a small amount of financing. ”
Ren Pingsheng shook his head, and he asked rhetorically:
"Mr. Wang, you should know the 'Matthew effect'. ”
Although Wang Xing studied science and engineering, he likes to read very much, and the scope of reading spans many disciplines, so he naturally knows the "Matthew Effect".
The Matthew effect, named after a parable in the New Testament Gospel of Matthew, says: "Whoever has is to be doubled, that he will be superfluous, and whoever is not, he will take all that he has." , which refers to the phenomenon that the strong are getting stronger and the weak are getting weaker.
Seeing Wang Xing nodded, Ren Pingsheng continued:
"The Internet has always been the best place to manifest the 'Matthew effect'. Because the migration cost of Internet users is very low, it only takes a few seconds to open a product, only need to enter a URL, click the mouse, users have no loyalty, they will only go to a better, more convenient, cheaper product. At this time, the 'Matthew effect' is more and more manifested, the strong use of the accumulation advantage to become stronger and stronger, while the weak living space is constantly squeezed. ”
"The nature of social networks determines that users will migrate to products with more users, because only more people can build social circles and friend chains, only more people can generate more social content and information, only more people can retain people, and only those who can retain will attract more people. “
"In social networks, users are value, and the more users there are, the more valuable they are. In this field, only the top players have value and the possibility of existence. Small but beautiful is good, but in the social realm, there is no possibility of survival. ”
Ren Pingsheng said as he observed Wang Xing's reaction.
Although his words were very pertinent and analytical, and he pointed out the problem mercilessly, Wang Xing still had a calm expression and listened to it with a normal heart.
But from the pair of eyes behind his rimless glasses, it can be seen that Wang Xing is thinking deeply, thinking about what Ren Pingsheng said.
Ren Pingsheng felt that he needed to add another yard, and he said unceremoniously.
"Just like what you did in the school before, you can make this product to hundreds of thousands of people, millions, tens of millions of people, even if all the college students in the country go to the school, so what? There are more than a billion people in China, and all college students are just a drop in this pool. ”
Ren Pingsheng's words are also the embodiment of the advantages of the reborn.
Of course, he knows that after the acquisition of the school intranet, Thousand Oaks Interactive renamed it Renren.com, and promoted the user range from the campus to the outside of the campus, and gradually occupied a large number of educated urban white-collar market, and then successfully went public.
FACEBOOK, WHICH IS FAR AWAY ON THE OTHER SIDE OF THE OCEAN, HAS ALSO ENTERED MANY COUNTRIES, AND WITH A LARGE NUMBER OF USERS, IT HAS DEVELOPED A TARGETED ADVERTISING SYSTEM, AND SUCCESSFULLY ACHIEVED PROFITABILITY, AND ITS STOCK PRICE HAS RISEN CONTINUOUSLY AFTER LISTING, BECOMING ONE OF THE FOUR GIANTS COMPARABLE TO APPLE, GOOGLE AND AMAZON.
Seeing that Wang Xing gradually raised his head, and his eyes gradually flashed, Ren Pingsheng raised a finger and signaled:
"A drop of water can't make waves. ”
He moved forward, his eyes looked directly at Wang Xing's eyes behind the lenses like electricity, and said in a deep voice:
"Either you don't do it, or you have to make it big. ”
Wang Xing looked at Ren Pingsheng quietly for a minute, as if thinking about Ren Pingsheng's words, Ren Pingsheng looked at him quietly, waiting for his feedback.
Finally, Wang Xing spoke, and his voice was as steady as ever.
"Mr. Ren, what do you want to do?"
。 Sogou