After leaving Yunnan Province, Ren Pingsheng did not return to Hanhai City, but flew directly to Yanjing to participate in the first board investment meeting of Shunwei Fund.

During this time, through Lei Jun's platform publicity and Cai Wensheng's network resources, the reputation of Shunwei Fund has been opened in the industry, and many investment plans have been collected and received.

The first project is called "Yikang Jiansheng Network", which is a technology company that focuses on modern advanced health care concepts and provides one-stop personalized health and wellness solutions. This company, formerly known as Yanjing Zhongke Health Technology Co., Ltd., originally carried out telephone sales and membership services of nutritional and health products in the form of a membership system, focusing on the sale of health products such as pineal gland tablets originating in the United States;

From the perspective of the company's business model, "Yikang Jiansheng" belongs to the B2C model, its predecessor has accumulated a certain customer base and sales channels offline, and the purpose of transferring to the network is to expand the source of customers and create a professional CTI and CRM combined with member service IT facilities.

The company's financing needs are not high, only 5 million yuan.

Cai Wensheng voted in favor of this company, he believes: with the development of the domestic economy, residents' demand for health products will gradually increase, the current sales of health care products are still in the traditional offline field, online sales are still a blank, if you can lay out early, there will definitely be a lot of income in the future.

Ren Pingsheng's view is a little different, he thinks: the sales of health care products have a long history, from the sun god, three strains of oral liquid to brain platinum, these projects are to open the market with a large number of advertisements, and make huge gains before the efficacy is revealed, but with the media exposure, the reputation and sales of these companies will fall off a cliff, if not handled well, the company will quickly disappear or be cleared out of the market.

Moreover, health care products are subject to the dual management of the market and drug supervision, the risk in the policy is very large, not the average person can afford to play, so far, the domestic health care products enterprises can only be evergreen is only a brain platinum family, although the concept of selling health care products online is relatively novel, but the risk is too great, and the growth is not good, the income is limited.

Lei Jun agreed with Ren Pingsheng's views and vetoed the investment project with two votes.

The second project is called "China Business Network", which is a local enterprise in Hanhai City, which belongs to the B2B model, focusing on the business platform of domestic small and medium-sized business transfer and investment information, including shops, entertainment venues, hotel factories and agency rights and other business information, and is committed to solving the most important project and site problems in the process of investment, entrepreneurship and business expansion.

The company's financing amount is even lower, only 2 million yuan.

For this project, Lei Jun and Cai Wensheng unanimously expressed their disbelief, although the intermediary platform of business information has little competitive pressure, but the geographical limitations are too great, and the B2B model already has the giant Ali Mama, and the significance of further subdivision is not great, and the return is not high.

Ren Pingsheng agrees with the views of the two, but he proposed: although the field of business information is not good to develop, but the classified website in the field of life service information is still very promising, if the life service information is done well, covering housing rental and sales, recruitment and job search, business yellow pages, second-hand goods trading, second-hand car trading, pets, ticketing, tourism, dating, catering, entertainment and other fields, through information intermediaries to collect fees, is a proven and feasible business model.

There is already a successful example of Craigslist abroad, and one can also be cultivated in China, and it will definitely have a great future in the future.

Cai Wensheng himself founded 263 Internet Navigation, a network information classification website, so he was very interested in the concept of life service information classification website, and he immediately agreed.

Ren Pingsheng prompted:

"There is currently a start-up company of this kind in Yanjing City, called 59.com, which can be paid attention to. ”

Cai Wensheng slapped his thigh and shouted:

"The company you are talking about is not run by Lao Yao. ”

Cai Wensheng's words are not without reason, Yao Jinbo, the founder of 59.com, is an old acquaintance with him, he founded the first domestic domain name trading and value-added service provider Yiyu as early as 2000, and Cai Wensheng has dealt with domain name transactions, which is an acquaintance.

After the acquisition of Yiyu by Wanwang, Yao Jinbo was the vice president of Wanwang, he left in 2005 to found 59.com, at this time 59.com is still a small local website, the business scope and field is still limited to the surrounding Yanjing City, but Ren Pingsheng knows that the potential of the living consumption classification website is huge, and it will soon form a monopoly position of industry giants.

In Ren Pingsheng's memory, 59.com was successfully listed in the United States in 2013, with a market value of more than $10 billion at its peak.

Although Ren Pingsheng only pointed out the question, Lei Jun and Cai Wensheng were very interested in the project of 59.com, although they did not receive a letter of intent for investment from 59.com this time, but the three unanimously decided that Cai Wensheng would take the initiative to connect with Yao Jinbo and strive to invest in it as soon as possible.

As soon as the third project came out, Ren Pingsheng was happy.

This is a local enterprise in Hanhai City, called "Dianping.com", which mainly provides customers with information services such as catering, entertainment and other business information, consumer reviews and consumer discounts, as an independent third-party consumer review website, this model was the first in China at that time, and it is also very rare in the world.

Ren Pingsheng is very aware of the potential of "Dianping" in the future, and he also knows that it will become the final winner with each group in the future group buying war, and become a giant in the industry through merger.

But during this period, the concept of group buying had not yet appeared, and the influence of "Dianping.com" was also limited to Hanhai City, and many people were not optimistic about this project, including Lei Jun and Cai Wensheng, who all thought that it was not cost-effective to invest in this project.

Lei Jun's view is that third-party reviews lack a profit model, as a third-party website, you can't charge users, you don't need to charge users, and you can't charge merchants, because if you charge, it will affect fairness, so you can't call it a neutral third party, and your accumulated user reputation will also be ruined, so this model can't work, at most you can only advertise through the website or something, and you can't derive a mature business model, and the investment risk is too great.

Ren Pingsheng agrees with Lei Jun's analysis, but he has his own opinions.

1. The third-party review website is a bridge between merchants and customers, which can guide customers to offline merchants to consume through the Internet, and this bridge channel itself has extremely high value.

Second, the third-party review website through the accumulation of consumer review information, grasp the most consumer preferences of the big data, equivalent to a free, consumer spontaneous provision of big data platform, the analysis of these data, can study different classes, different genders, different economic levels of customers for consumption preferences, help to carry out precision marketing according to the characteristics of consumers.

In other words, Ali Mama's digging treasure has mastered the big data of online shopping consumption, and the review website has mastered the big data of offline consumption.

Big data is a real gold mine, with the development of technology will produce greater benefits, although the two are not an order of magnitude rivals, but as long as they firmly grasp their own field, review websites can also dig out real gold.

At that time, groupon and Foursquare had not yet been launched, and the business ideas that Ren Pingsheng said were too advanced, even if he spoke in simple terms, even industry bigwigs like Lei Jun knew nothing about it.

Ren Pingsheng saw the suspicious eyes of the two, he stood up, clenched a fist with his left hand, and gestured:

"This is an online review site, which stands for online platforms and data. ”

He made a hollow fist in his right hand and gestured:

"This is the offline merchants, representing the real consumption scene. ”

In the eyes of Lei Jun and Cai Wensheng, Ren Pingsheng touched his left fist and right fist together, his right hand just grabbed his left hand, and he said with both hands:

"With the help of the online data platform, consumers are guided from online to every real merchant offline, and then the amount of money consumers spend at the merchant is commissioned, which completes a closed loop of the consumption process. ”

"In this link, the communication between consumers and merchants is inseparable from the online platform, and with the continuous accumulation of consumer data, offline merchants can continue to feed back the data to the platform, and the platform can tailor more promotional programs for merchants according to these data, and earn more commissions and agency fees. ”

"It's a complete business model, and it's absolutely feasible and necessary. ”

Looking at the eyes of Lei and Cai, Ren Pingsheng knew that he had basically persuaded them, but he had to add another fire.

"China has the largest number of consumers in the world, and no matter how perfect the Internet is, it cannot replace offline consumer entertainment. ”

Ren Pingsheng finished speaking, but his understanding of consumer business gave Lei and Cai a huge shock, they were both thinking and chewing on Ren Pingsheng's logic.

Lei Jun stood up, his face showed a rare expression of excitement, and he said in Mandarin with a Jing Chu accent:

"Well said, we voted for this company. ”

Cai Wensheng frowned and said:

"The business model you just mentioned is too new, and I haven't heard of it in the world, so how should it be called, and we will promote it to the outside world in the future. ”

Ren Pingsheng nodded and said:

"The online platform is Online, the offline consumption scene is Offline, and the business model that combines online platform and offline consumption can be called Online To Offline. ”

Ren Pingsheng had a smile on his face, and continued:

"Well, let's call it O2O. ”

Please remember that the first domain name of this book is .. m.