With Cho Kyu-hyun joining, SJ is on the right track. Because in S.M's critical gaze, the lead singer's configuration is finally reasonable.

Only when there are no hard injuries and shortcomings within the group, can the company's composers write songs for them as they want without worries.

The reason why S.M can occupy a supremacy is not only the top star making ability. In each of the company's portfolios, the individual strength of the members is not weak. And with the blessing of good looks, the evaluation criteria will also be tilted.

However, in addition to individual strength, S.M also has its own criteria for the composition of the group as a whole.

Let's take Dongfang God as an example, when selecting members at the beginning of the team, the primary evaluation criterion is singing skills. Dance, appearance, acting talent...... These plus points have to be put on the back burner.

Why is that?

Because Dongshen's goal is very ambitious, the starting position is the Asian Heavenly Group. The straightforward explanation is that he switched to the RB market as soon as possible after his debut.

And the RB entertainment industry is in a league of its own, and it is not easy to enter. However, with the accumulated experience of operating BoA, S.M also accurately grasped the key:

If you want to occupy the market of other countries, you must first respect the culture of the other country.

But how exactly does this manifest itself?

BoA's dancing skills are outstanding, but the key to her success at RB is that she speaks standard and fluent Japanese!

Only by first eliminating the alienation in the hearts of the people can it be possible to truly win the love of fans.

During the RB event, Toshin sang J-POP composed by RB composers. There are obvious differences between J-POP and K-POP in terms of music style and singing details.

It's not easy to correct your accent, not to mention being compatible with a new way of singing. This is a great challenge for any singer!

So BoA and Toshin are both starting from scratch in the true sense. It can be seen that a foreign singer who debuted in RB is not at all the same concept as a K-pop star who only comes to make money!

It's really done this that it has been recognized by the RB market. Before other singers blush at the results of these two, they should carefully weigh whether their efforts are enough.

Therefore, S.M has its own selection criteria, and the implementation is very strict. Although Cheon Myung-hoon has the best dancing ability, he has no advantage at all in the process of Dongshen selection.

Again, although SJ seems like a hodgepodge, after all, the number of people is there.

But S.M's selection of people is not casual, and it is over by stuffing almost all the male trainees into it. However, even though a regular album has been released, S.M is still not satisfied with SJ's configuration.

Although there is an opinion in the Lan family goblin that it was because SJ's live sound was broken, so the company added Kyuhyun. But this statement is naïve.

There are many reasons for the broken sound, although embarrassing, but it is also human nature. There are so many combinations of broken sounds, is the solution to add people?

If you want to solve the problem fundamentally, it is also to practice more to break the sound, and try to avoid mistakes in the future. What does it have to do with adding a lead singer? Is it to let Kyuhyun contract it all and no one else will sing in the future?

SJ has no shortage of lead singers, whether it is Li Xu or Yisheng, they are very talented in singing. But there is a headache, the timbre of these lead singers is too special!

Li Xu didn't need to mention it, his voice was clear and clear. And Brother Dayun's artistic voice, the recognition of the voice is also not good. Counting the voices of several lead singers of SJ, none of them are "ordinary"!

Although it seems harmless now, that's because dance music is more rhythm-oriented. If the lead singer lacks a gentle tone, the problem will be immediately exposed in the lyrical track.

It's no longer a question of whether the harmony is good or not, but whether it will sound awkward. After all, not everyone likes uniqueness, and the public's ability to appreciate it is still limited.

As for Donghai, Lit, and Han Geng, although the voices of these people are light and lyrical, their singing skills are slightly insufficient.

Little is the captain and has a lot of responsibilities. Han Geng is Chinese and does not understand the language. Donghae's singing awareness is good, but due to the range and function, the potential of the lead singer is really limited.

Therefore, the company's purpose in adding Cho Kyuhyun is very clear, that is, he has taken a fancy to his singing potential. To be more precise, it's not the singing skills at this stage, but the voice!

Cho Kyu-hyun's strength is not comprehensive. The main direction of attack is singing, and his dancing skills are relatively weak. Fortunately, he gave birth to a good lyrical voice, which perfectly solved SJ's urgent need.

If you continue to practice, you will be able to make progress. But the company's next men's group plan has also begun to take shape. Looking at the overall painting style of the members, it really doesn't match him again.

If you go back further, it is inevitable to mention Xu Yongsheng, the lead singer of SS501. Although there is a talk that S.M and DSP have made an exchange, in fact they are completely different things.

When Xu Yongsheng was in S.M, Qian Mingxun also knew him. The reason why he quit the company was actually to find another way. Cheon Myung-hoon chose to leave S.M, which can be said to be because of Toshin's plan. And Xu Yongsheng is the same.

What level of planning Toshin is, anyone who cares can see it. Ordered in danger, of course, extraordinary!

If you think about it more deeply, you will inevitably think of one thing: the company's focus and resources in the next few years will definitely be given priority to Dongshen!

Xu Yongsheng is also equivalent to losing the election of Dongshen, and staying in S.M is not hopeless for his debut. But for ambitious people, it is clearly not the best choice. It is also a reasonable choice to be the head of a chicken rather than a phoenix tail.

The reason why Xu Yongsheng was defeated by Dongshen was actually because of his voice. The person who is very close to him and better than him is none other than Kim Jae-joong, the prince of rainbow sounds!

Xu Yongsheng quit S.M for a year before he entered the DSP, doesn't it sound familiar? Yes, it was also influenced by the college entrance examination coursework. He took a long leave of absence and went to the DSP with a letter of recommendation.

At that time, SJ had already started the audition, but he didn't plan to participate. S.M knew that he couldn't keep him, and it was impossible to force him, so he did a favor and got some benefits from the DSP by the way.

That's pretty much the way this series of changes.

Subsequently, SJ, which was ready to go, also received support from the company. At the end of May, the comeback single "U" finally helped it win its first No. 1 trophy. And completed the reign of three consecutive championships in popular songs.

Yoona once again played the heroine in the MV, which attracted attention and discussion on the Internet. The company's use of this way to build momentum for her is enough to prove its preference for her. For the debut quota planned by the girl group, Yuna will inevitably occupy one.

Although the other candidates have not yet been decided, they have largely been decided. So the company started to shoot them to help them get used to the camera better.

Everything is in order.