On the top floor of No. 17 of the second phase of the software park, the spacious conference room was full of executives from Universal Games and YY Voice, which was the first time Ren Pingsheng convened a meeting since the two companies moved to the new office location.

The conference room was renovated under the supervision of Liu Yijun, and the background wall was filled with many awards won by "Ideal World" since its launch, as well as figurines of typical characters in the game.

A year ago, they could not have imagined that the company would grow so quickly and that they would be able to move to such a good office building.

Indeed, compared with the bronze community where Wanyou Company first lived, the conditions of this independent office building are much better, not only the per capita area has increased several times, but also a variety of leisure, relaxation, entertainment, fitness equipment is readily available, and even the company canteen has increased a variety of flavors, these factors combined, so that Wanyou Company is famous in a number of science and technology enterprises in Panjiang Entrepreneurship Park.

"In everything, everything is there" has become a popular mantra in the circle of programmers in Panjiang Software Park.

Of course, all this is inseparable from the wisdom and ability of Ren Pingsheng, the founder and chairman of the company.

Therefore, when Ren Pingsheng, who had not shown up for some days, walked into the conference room, all the staff unanimously stood up and applauded their big boss.

After Ren Pingsheng sat down at the top, his sharp eyes swept around his subordinates, and then he nodded with satisfaction and signaled the meeting to begin.

First of all, Cao Bin, the general manager of YY Voice, reported on the work.

Under the leadership of the new team, YY Voice has an ideal development trend. At present, it has established cooperative relations with 80% of online games in the market, and has successively embedded voice technology into these games, and YY voice has also become the first choice for online gamers.

Through the embedding of online game voice, YY voice has brought a huge number of registered users, this software has increased by 40 million registered users in half a year, and the accounts of these users are connected with the account of "Ideal World", it can be said that Ren Pingsheng's "account system" has been initially built, and then it depends on how to develop and grow.

Ren Pingsheng was generally satisfied with the development of YY voice, but he also pointed out:

The embedded cooperation space of online games is limited, and at present, YY voice has basically obtained the market share that can be obtained, and the remaining market is the ban of the top three online game manufacturers, and it is unlikely to break through.

At present, Duole voice has awakened to the importance of this market, they are catching up, has achieved 15% of the market share, although there is still a big gap from YY voice, but YY voice must be paid attention to, to prevent it from happening.

Ren Pingsheng asked that while maintaining and stabilizing the existing online game embedded customers, YY voice should actively develop functions and content for a larger user group, and tap more ordinary users, so that they can focus their online communication on online voice.

Cao Bin and other YY voice executives nodded their heads to show that Ren Pingsheng attached so much importance to the development of YY voice, which made these young people full of enthusiasm.

You know,YY voice this software is completely free trial,Cooperation with major online games does not charge any fees,And the development and service of the software costs a lot of money,At present, it can be said that this company is completely alive by the blood transfusion of universal games。

Only Ren Pingsheng knows the value of online voice, and only with his strong support, YY voice can develop to this point.

Therefore, in the eyes of YY voice management, Ren Pingsheng is not only their boss, but also Bole who appreciates their talents, and they also desperately invest in research and development, vowing to make Bole bosses feel that these investments are worth it.

Next, Xu Tao, general manager of Universal Games, reported on the operation of "Ideal World".

In the second half of the year, "Ideal World" still maintained a rapid growth trend, with the number of registered players and characters doubling to 40 million, and the number of online players reaching 800,000, ranking fifth in the domestic online game industry, second only to the games of Dream Three Kingdoms, Fast Kart, Puputang and World of Warcraft.

Although the report card handed over by "Ideal World" is not bad, Ren Pingsheng also saw some clues to the problem.

First of all, the growth rate has declined, although the user growth rate reached 200% in the third quarter, compared with 1000% and 800% in the previous two quarters For start-ups, the growth of the number of users is a very important measurement indicator, whether it can maintain rapid growth, is an important basis for the valuation of the company by major investment banks, and the day of the IPO of universal games is getting closer and closer.

The second is the limited growth of the number of people online, compared to the data of 600,000 people online in the previous quarter, only 200,000 people increased in the third quarter, the number of people online is directly related to the charge of the game, it is the barometer of the company's finances, the more people online, the more the company earns, the growth of this data is limited, indicating that there is a problem with the attraction and adhesion of game content to players, and players cannot be allowed to stay in the game for more time.

Regarding Ren Pingsheng's question, Xu Tao explained it like this:

Although the development and operation team has put a lot of effort into it, "Ideal World" is a 2D turn-based online game after all, and the audience of players is relatively limited.

In addition, the strength of competitors should not be underestimated, "Dream Three Kingdoms" new expansion pack, although the new "gang system, copy system" are all imitation and copy of the "ideal world" creativity, but after all, the player base of the game is more, the production ability of the game is not weak, "Dream Three Kingdoms" as the strongest opponent in the category, the new game element content diverted many similar players, which caused a lot of pressure on the growth of the "ideal world".

The international manufacturer Blizzard's "World of Warcraft", after surviving the crisis of TBC expansion production, has attracted many eyeballs with its sophisticated design and unique popularity of Blizzard games, new team dungeons, new races and new achievement systems, combined with the joyful voice technology launched by the Happy Era, so that the popularity of this 3D masterpiece has exploded again, and it has also dispersed a lot of the attraction of "Ideal World".

In addition, the rise of casual online games such as Kuaipao Kart and Pufutang is also constantly grabbing the market share of traditional online games.

At present, the competition in the domestic market is becoming increasingly fierce, and although "Ideal World" has a good start, the subsequent development is not all smooth sailing.

In order to maintain the current development trend of "Ideal World" and increase the growth rate and trend in the future, especially the growth data in the period before the listing, the company must come up with practical and effective measures.

In this regard, Ren Pingsheng put forward several requirements:

The first is to speed up the research and development of the expansion pack, the vitality of the online game depends on its game content, and before the player loses freshness and gets tired of the existing content, the expansion pack should be launched in time to supplement the content and improve the gameplay, so as to ensure that the number of online users of the game continues to grow. According to the rules of the industry, it is generally appropriate to launch a new expansion pack within 8 months after the launch of new content to make up for players' thirst for new game content and increase game stickiness.

"Ideal World" has been online for half a year, Xu Tao has begun to work on the design and development of the new expansion pack, but there is still a distance from the online test, Ren Pingsheng asked the R & D department to speed up the efforts this time, and the administrative, personnel and financial departments should do a good job of guaranteeing the needs of the R & D department in the first place to ensure that the new expansion pack will be launched within two months.

The second is to strengthen the means and channels of game marketing, at the beginning of the establishment of Wanyou company, due to the company's financial pressure, considering the cost performance, etc., the main marketing means are relying on network media and third-party pink water army, these means did play a very good effect at the beginning of the launch of "Ideal World", but with the reputation of "Ideal World" gradually started, the growth of the number of players has reached a ceiling, and these means alone can not grow further.

Therefore, it is necessary to strengthen marketing and publicity. When Zhang Wenwu was still there, suggestions such as asking spokespersons and buying naming rights were once again put on the agenda by Ren Pingsheng, and the promotion of "Ideal World" this time should not only be aimed at online player groups, but also for more ordinary player groups, and even a larger audience group that watches Chinese TV, film and television and music works.

And this time, Universal Games no longer needs to make a fuss like before, and the upper limit of the marketing budget given by Ren Pingsheng will be 50 million.

Spokesperson, if you want to invite, invite a big star, you want to be big enough and famous enough.

Naming rights, if you want to buy big shows, you want to be the hottest, with the largest audience.

Shoot commercials, shoot big productions if you want to shoot, and invite the most awesome directors to shoot in the most awesome way.

After deciding on the next strategic deployment, Ren Pingsheng stood up, propped his hands on the table, leaned forward slightly, and looked at the high pipes below with a solemn face:

"If you want to be a game, you have to be big, you have to be the strongest, and you have to be the best. The listing of the company is the most important thing for all of us at present, and it is related to the vital interests of all of us. ”

"This battle is not only for me, but also for you, for all people. In this battle, we must fight beautifully, refreshingly and profitably, and we must make everything famous and majestic. ”

"We're going to beat Warcraft and Fantasy now, we're going to beat Luoyi and Blizzard in the future, we're going to fight all over the country today, and we're going to go abroad and become famous around the world in the future. ”

"Ladies and gentlemen, I will lead the charge in this battle, do you want to join me!"

With Ren Pingsheng's suppressed and frustrated and passionate language, the emotions of all the managers present were mobilized, Ren Pingsheng's speech not only talked about the importance of listing for the interests of employees, but also put forward the grand plan for the future development of Wanyou, which not only pays attention to practical interests, but also has idealistic elements, and really arouses the enthusiasm of subordinates to start a business to the greatest extent.

As soon as Ren Pingsheng's words fell, everyone shouted in unison:

"Yes, of course it will be"

......

Ren Pingsheng usually doesn't need to motivate his subordinates in such a bloody way, but now is indeed the most important moment before the company goes public, and it is necessary to ensure that the employees work together to devote themselves to this sprint, and the moves that should be used must be used.

Looking at the faces of everyone below with fists clenched and excited, Ren Pingsheng smiled and nodded slightly, but there was no relaxation in his heart.

The time for listing is getting closer and closer, and although the company is still driving within his scheduled channels, will there be other unfavorable factors growing behind this calm?

Unconsciously, Ren Pingsheng frowned slightly.

。 Sogou