After Zhang Bowen saw his son and matcha from the surveillance, he immediately walked out of the office.

"I'm willing to come to us today, if I had known, I would have held a signing party for you. ”

Zhang Chu was startled when he heard this, he waved his hand again and again and said, "Forget it, I still want to be clean." The traffic of this bookstore is quite good, and I see that the discount and promotion area over there seems to have never been interrupted!"

"Of course, many of our discount books are popular authors and popular works, and we don't discount those books that can't be sold. There are still many people who come to apply for a membership card, and after recharging, the whole site is 20% off, which is more cost-effective. ”

Zhang Bowen couldn't help but sigh when he said here, "It's a pity that those big enterprises and institutions didn't come to us to apply for cards, otherwise so many employees would have to create a membership card and how many sales!"

This is the disadvantage of private bookstores, and in any case, they cannot compete against established bookstores like Xinhua Bookstore.

Hanlinxuan can only rely on retail now, but the collective business of Xinhua Bookstore is very developed, and it has been racking up its efforts to provide benefits to employees this year.

It seems that there is a problem with public institutions to send money directly, but it is still no problem to issue benefits such as supermarket shopping cards and Xinhua bookstore book cards.

Zhang Chu remembered that his mother Chu Lan had received this kind of benefit before, and he took the book card to Xinhua Bookstore to buy reference books, and at the same time, there was a low-cost collection of this type of book card at the door of the bookstore.

There are so many employees in a large company, and each employee is given a 200 yuan library card benefit, you can imagine how lucrative this business is!

What's more, many people still have an amount like 500 or 1000 in their cards, and if you buy a book, it's just a number after all.

For people who need to buy books, it is quite cost-effective to buy a book card with a balance of 1,000 yuan for 800 or 700 yuan, and the other party is also willing to cash out the benefits, and the bookstore can also make money, which seems to be a happy thing for many parties.

There are a lot of bookstores, not to mention that many bookstores are quietly united with schools, and the teaching materials that teachers specify students to buy must be available in a certain bookstore.

"It seems that the revolution has not yet succeeded. Zhang Chu said to himself, "But who made you smaller." ”

With the current scale of Han Lin Xuan, he can't play these tricks anyway.

At this time, Zhang Chu suddenly thought of something, and he joked: "Dad, have you ever thought about doing something to make the difference?"

It's a trick I figured out when I ran my own bookstore in my last life, but no one seems to have done it yet.

Zhang Bowen asked curiously, "How to operate?"

"Nowadays, the prices of books on e-commerce sites seem to be very low, and if you are thick-skinned, you can buy from these e-commerce companies and return these books to the publisher. In this way, buying and returning is nothing more than a matter of time, and it is easy to make money. ”

Since the book discount given by the publisher to the e-commerce company is much lower than that of the physical store, this practice can easily make the price difference in the special area.

To put it simply, for a book priced at 20 yuan, the publisher will give a discount of 5% to the e-commerce company and a 7% discount to the physical store, so the bookstore can wholesale it from the e-commerce and then return it to the publisher, so that it is easy to earn a price difference of several yuan per book.

Due to the consignment system adopted by books, that is to say, bookstores generally adopt the method of selling first and paying later, and only when the books are sold will the money be handed over to the publisher!

Because of this situation, publishers must allow bookstores to return goods according to market conditions, even if the return rate is strictly controlled, but in order to get the money back, publishers will often accept returns from bookstores.

This is also a loophole in the entire industry, who makes the purchase price of books in physical bookstores much higher than that of major e-commerce companies!

Why are more and more consumers choosing to buy books online now?

None other than because it is cheaper and the version is also easier to choose.

Every year, major e-commerce companies will hold promotional activities, originally this book is already a special price, and in the end, what is the coupon of 300 minus 100, this is because of the low cost of people!

The publisher's differential treatment of e-commerce and physical stores has also caused dissatisfaction among many dealers.

Previously, major brick-and-mortar bookstores have joined forces to boycott Hexi Literature and Art Publishing House, removing all the works of this publishing house from the shelves in order to protest against the extremely low discounts it gives to e-commerce.

Zhang Bowen couldn't help but shake his head when he heard this, "Our bookstore is currently selling okay, so we don't need such a method." This is disrupting the order of the entire industry, and if this market is messed up, it will not be a good thing for any of our publishing houses, bookstores, and writers. ”

"I'm just talking, it's up to you whether you do this kind of thing or not. ”

Zhang Chu had just finished saying this, and his eyes immediately widened, "If you don't do it, it seems that you can use this loophole to gain some prestige in the industry, and if you pierce this layer of window paper, it should be able to attract the attention of the entire book publishing industry! ”

"This is something that offends people, what if someone is making money in this way? Isn't this cutting off people's money?" Zhang Bowen was a little undecided, and to be honest, he didn't have a strong sense of responsibility.

Zhang Chu didn't force it, this was just talking about the content just now, he just said lightly: "We don't do commercial fraud, but if the e-commerce company sells books at a discount lower than the purchase price of our bookstore, I'm afraid it will cause a considerable loss of consumers, right?"

Of course, for Zhang Chu, no matter how many copies others sell, the proportion of royalties he gets will not change, he can get 15% if he sells it at the original price of 20 yuan, and if he sells it at a discount price of 15 yuan, he can still get 15% of the original price.

The so-called royalty is the price of the book X the number of releases X the royalty rate, in principle, the specific selling price does not affect the income of the writer.

From the reader's point of view, everyone must want to read as cheaply as possible, so that they can reduce expenses, just like everyone wants housing prices and price levels to be low.

From the point of view of publishers and writers, of course, they want the higher the price, the better, so that they can make more profits.

In fact, there is some contradiction between the two, and they are in a dynamic equilibrium, if the price is too high, the sales volume will definitely not go up; if the price is too low, the publishing house, the writer, and the bookstore will not make money, and they will definitely not print, publish, or sell.

The special pricing personnel of the publishing house should consider the relationship between sales volume and price, and give the most appropriate price.

Friends who often go to bookstores will probably find that many books are priced at about 40 yuan, but it will be discounted, and if it is sold for 32 yuan in the end, then many consumers have a kind of psychology of taking advantage of the bargain, and of course they want to buy such a large discount.

But it is very likely that the original price of this book was 32 yuan, and there are countless cats in the publishing industry, and consumers need a truly transparent preferential method, rather than this way of increasing the price and discounting it on Double 11!